In my almost 15-year professional career, I have been focused on the world of marketing and specifically on financial products. After a period as a marketing consultant in Inteliens (formerly Bufete de Marketing) specializing in financial products in Spain, I spent 2 years in Mexico developing new business and analyzing the products of that market and their marketing strategies. When I returned to Spain I had the opportunity to join Santander Group, specifically the financial management team at SCF HQ, from where the deposit acquisition strategy for all its banks is defined.During the last 9 years my job involved coordinating the strategy of more than 10 banks in more than 10 countries, monitoring their balance sheets, markets, growth strategy and digitalization plans, among other things. In addition, I have had the opportunity to lead several transversal projects to optimize the acquisition strategy of our branches in Europe, launching our new brand Suresse Direkt Bank to acquire deposits in Germany and another platform to acquire deposits in The Netherlands.