Elena Gracheva Email and Phone Number

Creation of PR strategy for VIBER, executing PR plan and manage all PR activities of VIBER in Russia, Belarus, Ukraine.Identifying target media and building mutually beneficial relations with them, managing outside messages and communications.Maximizing media impact of events, new product launches, partnerships.Creating & executing communication plans in own channels.Executing events in line with the brand positioning and values.Managing external event agencies to achieve… Show more Creation of PR strategy for VIBER, executing PR plan and manage all PR activities of VIBER in Russia, Belarus, Ukraine.Identifying target media and building mutually beneficial relations with them, managing outside messages and communications.Maximizing media impact of events, new product launches, partnerships.Creating & executing communication plans in own channels.Executing events in line with the brand positioning and values.Managing external event agencies to achieve the best results.Video shooting supervising for VIBER blogSpecial partnerships building with lifestyle and glossy media such as: Afisha, Cosmopolitan, Maxim, Glamour, Woman.ru, The-Village.ru, Vogue.ru, GQ and etc. Achievements: Eventиада Awards 2015The Holmes Report Award SABRE 2016 IPRA Golden World Award 2016 short list Show less

PR & AD campaigns planning;Mass media (TV, radio stations & the press) cooperation;Press-conferences, seminars & round-table arranging;Events (B2B, LifeStyle, Art projects) managing;Press tours managing (for Sony Mobile Communications).Working with such brands as Sony, Pirelli, KIA. PR strategy development to promote brands on TV programs (Russia1, Russia 24, Moscow 24, Moya Planeta, STS, TNT).

-PR strategy development and PR support for: *culture & sport sponsorship projects* other corporate PR issues (brand & image support projects, R&D, service etc)(press & video releases, speeches & comments preparation; press-events & press-tours organization; media coverage improvement; PR agencies work coordination;- Media relationship development; - Support for “Press-center ” on corporate web -site - Product PR support: sample management coordination for Mobile, IT, HA… Show more -PR strategy development and PR support for: *culture & sport sponsorship projects* other corporate PR issues (brand & image support projects, R&D, service etc)(press & video releases, speeches & comments preparation; press-events & press-tours organization; media coverage improvement; PR agencies work coordination;- Media relationship development; - Support for “Press-center ” on corporate web -site - Product PR support: sample management coordination for Mobile, IT, HA products: guidelines preparation & program development in regions; -Crisis and issue management;- Brand awards coordination;- PR agency managing Show less

PR campaigns planning; Mass media (TV, radio stations & the press) cooperation;Press-conferences, seminars & round-table discussion & arranging;Events managing;e-PR, digital communications, social media marketing. Working with such brands as Microsoft Xbox, IMAX, HP, SunInBev, adidas

Press conferences, press tour & launch arranging (Russia, Swiss, Germany);Media relations (communication with key media news/topics; arranging 1-to-1 interviews with company speakers; assisting media enquiries; managing & regular update of media database); Budget setting & managing;Press & marketing materials creation & adaptation. Speech writing.Local & regional state structures cooperation. Government programs participation;Provide proactive and creative PR support to FMCG… Show more Press conferences, press tour & launch arranging (Russia, Swiss, Germany);Media relations (communication with key media news/topics; arranging 1-to-1 interviews with company speakers; assisting media enquiries; managing & regular update of media database); Budget setting & managing;Press & marketing materials creation & adaptation. Speech writing.Local & regional state structures cooperation. Government programs participation;Provide proactive and creative PR support to FMCG companies; Implement a PR action plan for PlayStation;Develop and manage a network of relationships with profile media and target groups for FMCG companies; Manage FMCG products placement in different relevant media; Organize press and public events; Russian version website managing. Content creation;Sponsorship & acts of charity arranging;Create and edit product related communication materials including press kits and fact sheets; Crisis PR management; Competitor communication activities monitoring.Working with press on the UEFA Champions League Festival, Russian Fashion Week, Moscow City Racing. Working with such brands as PlayStation, Pioneer, Acer, Goodyear. PR strategy development to promote brands in lifestyle magazines, blogs (Game.Mail.ru, livejournal) and TV programs (MTV, TNT, 5th channal, Corbina TV, Games TV, First Gaming Channal). Achievements: European PR Congress Award "Pravda 2008" Show less

PR & AD campaigns planning;e-PR, digital communications, social media marketingBig budgets managing;PR & AD campaigns arranging;Mass media (TV, radio stations & the press) cooperation;Press-conferences, seminars & round-table discussion & arranging;Events (corporate & private celebration) managing;Promoting auto GPS products of Sony, ETEN, HTC; cooperation with key auto journalists.