Welcome to my LinkedIn profile! Hi, I'm Hani Elena—a strategic communications and public relations professional with a passion for impactful storytelling and a deep understanding of IO psychology. My career path has been anything but linear and I've had the opportunity to work with government bodies, academic institutions, financial giants, and well-loved consumer brands. Along the way, I've even dipped my toes into the construction industry.However, it was when I started collaborating with some of the biggest tech names across the APAC region that I truly found my groove. The tech industry's ever-evolving landscape and boundless possibilities have become my playground—whether it's harnessing data-driven insights, decoding consumer behaviour, modernising mainframes, or mastering AI-native cloud technologiesThis, combined with extensive stakeholder management and risk mitigation has sharpened my skills and broadened my perspective, allowing me to deliver exceptional results for my clients.At the heart of it all is my love for writing and a flair for strategic thinking, paired with doses of common sense. I thrive in the fast-paced world of agencies, where communication isn't just a goal—it's the catalyst for change, growth, and real impact.