- Part of the Western Europe Leadership team- Define & build the new Marketing team in the region and the new ways of working including regional media and creative processes for WE - 7 direct report in different countries- Lead the strategy on portfolio, innovation, investment and Marketing support for family care in Western Europe including brands like Scottex, Kleenex, Page, Cottonelle & Hakle in more than 10 countries (Spain, France, Italy, Germany, Switzerland, Netherlands, Belgium... - Work with the local and EMEA regional teams to accelerate the innovation and growth in the region

- Part of the KC Iberia leadership team- Lead a team of 12 reports with 6 direct reports - Responsible for the Marketing and Category management strategy and implementation, including media, Innovation and activation of brands like Scottex, Kleenex, Drynites, Huggies and Depend- Overdelivering growth targets 2 years in a row - Launch a new brand with guerrilla marketing and becoming the second manufacturers brand in that category after 6 months of launch- Won an MMA smarties award and nominated to an EFI for a digital campaign on Scottex- Certified Internal trainer of Situational leadership and coaching for Western Europe

-Managing the Homecare team made of 4 direct reports (3 SBM and 1 BM) in Indonesia-Managing the Homecare & surface portfolio of 7 brands including strategy development, Innovation, ATL & BTL, 3 year planning and new category launches-Managing portfolio P&L-Launching the Vanish brand in Indonesia, making it the biggest 1st year launch in the company and doubling sales in year 2-Taking Harpic sales back to growth-Bringing the pest control category (second biggest for RB Indonesia) back to growth after 3 years of decline

-Managing the global strategy development of Cillit Bang brand including 3YP and the relaunch of the core range with new packaging, new positioning, product innovation and global communications which won a global company award-Developing LT innovation pipeline for the Veja brand in Brazil and for Cillit Bang globally -Turning around the Cillit Bang brand back into strong positive NR growth YTD after several consecutive years in decline-Driving the Cillit Bang strategy with cross-functional stakeholders in local markets and in category global -Developing and monitoring media and support models for the brand in its local markets to ensure most efficient and effective use of resources -Contributed to the development of the new challenger identity and new target consumer approved by top Management

-Managed portfolio of the two leading brands for the confectionary division Starburst and Skittles (£42M retail value. 18% Wrigley UK sales, A&P Spend: £4M) including P&L responsibilities-Delivering the fastest growing brand in the business with growth above its category +11% in 2010 and +30% in 2011-Leading the European Social networking strategy. Best European brand marketing social networking campaign in Facebook, with recognition as best campaign of the week in Marketing week and NMA and the top Facebook FMCG UK page with 3M fans-Created road map that returned brand to growth, including innovation strategy change, rationalisations of SKU’s, positioning and commercial strategy

-Developed and implemented the strategy and brand plan for the brands ATL and BTL including media plan with TV advertising, sponsorship, experiential activity and outlet activation. (San Miguel A&P £12M, Sales: £40M) -Delivered 110% growth through new communications plan, -outlet activity and distribution drive for Amstel-Developed a new brand positioning to complement the new Heineken Portfolio, including insights and positioning research-Increased San Miguel NSV by 5% in a declining segment-Achieved top score in the business and twice the industry average score on Friend recommendations, one of the key motivating consumer touch points for the San Miguel target consumer with its experiential Marketing campaign. This established the business best practice for Experiential Marketing strategy and word of mouth campaign. The campaign included a series of concerts, consumer PR, influencers, digital and social networking activity. This activity reached over 18M consumers

-Led the biggest product launch for Kronenbourg, including design, name, TV advertising, PR and BTL plans. Over £6M AP&I investment -Managed the launch of Baltika under License in the UK, including contract negotiation with Russian brand owners, packaging, liaison with S&N operations and launch plan. ATL outdoor activity and BTL activity, web and PR initiatives, including budget (over £2M).

Programme for Management trainees with high potential with stints in different roles and markets. Commercial roles05/06-12/06 Business Development Manager, Thailand01/06-04/06 Account Manager for Key Accounts, UK04/05-10/05 Team Manager Telesales, UK Roles on mature markets10/05 -01/06 Brand Manager, Poland09/04 -04/05 Marketing Project Manager, Germany

- Supported local distributors with identifying opportunities, marketing and sales to grow the business- Developed the business plan for a subsidiary in Thailand including the strategy to produce, distribute, sell and market our products and the P&L- Worked with emerging markets team on marketing activity in the Asian region, particularly China and VietnamKey Achievements- Doubled sales in Thailand through Marketing and sales support and selling in new products to existing distributors- Business plan to set up an office in Thailand approved by the board for implementation

- Sold brand portfolio to key accounts (5 accounts – 50 outlets).- Established and Managed the relationship with customersKey Achievements:- 60% Increase sales of non-contractual orders and 80% success rate in selling in permanent listings- Maximum promotional activity sold in through understanding customer needs and overcoming objections

- Implemented the marketing plan and developed Long term brand plan for Upcider in Poland (budget £2M)- Managed a direct report in PolandKey Achievements:- Delivered a business model review which saved the company £10M in Poland

- Managed and coached a telesales team of 17 direct reports- Part of the Contact Centre management team including day to day management decisions of the centre like resourcing, people conflicts, customer satisfactions levels and the development of a 3-year strategic plan.Key Achievements:- Led the lowest performing team (with low levels of commitment and high absenteeism) to a team achieving business benchmark with improved performance

- Developed the new Baltika Equity, launch strategy, commercial strategy and marketing plan and sold it to the businessKey Achievements:- Managed the takeover of Baltika (the largest FMCG in Russia) in Germany of value £10M including logistics plan, contract negotiations, commercial and pricing strategy, sales training and marketing plan to double the size of the business in 3 years

Marketing Assistant for Loctite