BeSafe Group is an insurtech company specialised in the hospitality and travel industry.Since 2017, BeSafe Group has been designing, developing, and distributing tech and software products for hospitality operators and their guests, aiming to digitalise the hotels’ services for their guests.Currently, BeSafe’s products available on the market are: (1) BeSafe Rate, the prepaid rate with travel insurance included, customised according to the needs of hotels; (2) BeSafe Pay, the payment gateway designed for the hospitality world, featuring automated reconciliation, integration with the insured rate, instalment plans and instant transfers at no extra cost.

Responsible for three major digital marketing areas, including customer experience, SEO & analytics, and customer acquisition. • Customer Experience: Delivered UX/UI Design of Company Digital Asset through user test and research, design thinking and continuous benchmarking.• Seo&Analytics: maximise visibility off all digital properties on Google; tracking and monitoring through Adobe Analytics and Google Analytics• Acquisition: Led marketing campaign on online and retail channels through social media marketing, online advertising, affiliates marketing, and retail revenue share model to increase customers and sales with attention to profitability.

Oversaw mobile company’s native application for different operating systems, including iOS, android, and windows. Managed UX/UI design, product promotion, and KPIs as well as developed go-to-market strategies related to various products of Mobile financial services.• Launched a mobile wallet with innovative payment services, such as NFC payment and M-commerce.• Responsible for the CX of M-banking, M-payment, and M-commerce mobile services: balance, wire-transfers, bill payments and P2P. • Digitalised loyalty cards issued on the market into the wallet

Spearheaded go-to-market of gaming website portal, including Customer Experience, SEO optimisation, tracking implementation, KPIs monitoring, CMS and specific product vertical support, and integration.

Held responsibility email product of Libero.it including design, features roadmap, e-care report, go-to-market and traffic management. Developed reports, monitored KPIs, benchmarked market competition, and managed ADV placements within mail. • Successfully launched Libero Mail Beta in November 2009, the first webmail in Italy with over 6M unique visitors per month.

Responsible fo rth edevelopment of a new blog platform and its constant improvement: e-care report, communication of new features, market analysis and all initiatives aiming to attract new customers and increase traffic. Area of responsibility including monetization through adv campaigns, SEO, SEM and DEM activities.

Assistant to the definition of company's Brand positioning to attract talents and best in class resources with a re-positioning plan which was including ATL campaigns (online and offline), PR initiative and press releases.