Elena K. Email & Phone Number

Boston

Malden, Ma

• Represent the company through owning and managing key relationships with company’s 18 most strategic clients.• Develop and execute long-term account plans for all 18 strategic clients.• Serve as internal advocate for 35 clients by identifying common needs/opportunities across portfolio of clients and work with product management team to develop product roadmap for demand partners.• Identify opportunities to grow client spend through data analysis, research and optimization.• Conduct regular business reviews with clients to grow revenue of 175%.• Develop and execute plans to drive deep levels of engagement with 25 clients, including fostering relationships across 11 various functional groups at clients with counterparts at company.• Coordinate and manage post sale on-boarding process.• Represent the company at more than 10 different trade-shows and other industry events.• Coordinate with product team to develop the product roadmap for buyers.• Work closely with the Account Management & Support teams to ensure the company is delivering exceptional service and support to the customers.• Acts as an agent of change to introduce new concepts in establishing goals, benchmarking, data measurement reporting.• Access and incorporate strategic planning data, including market share and competitor information relevant to business plans or key strategic initiatives.• Maintains applicable 7 projects for monitoring and communication.• Assist Senior Vice President and Sr. Principal in supporting Strategic Planning Committee of the Board.

Moscow, Russian Federation

• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.• With executive management, create strategic plan including analysis of market expansion opportunities for increasing revenue to 225%.• Oversee marketing communications including branding, public relations, advertising, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.• Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.• Work closely with VP Product to develop and manage 27 channel and partner strategies and programs.• Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management. • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.• Work with the President and the other executive team members to identify and develop strategic alliances, and close/grow 75 major customer accounts. • Develop and manage the Jazz Travel’s marketing budget.• Develop and track metrics and success criteria for 40 marketing programs and activities. • Act as spokesperson for the company with press and analysts and at industry events.

Moscow, Russian Federation

• Increase Odeon’s impact and share of voice in the media.• Direct outside PR agency and freelancer relationships.• Lead and manage a team of inside Public Relations managers.• Direct the product specific public relations efforts for Odeon’s services.• Create effective communication and PR campaigns to build Odeon’s brands with more than 1000 agencies.• Provide excellent, proactive PR campaigns to increase awareness and sales of Odeon’s services to 250%, and increase internal and external customer satisfaction.• Increase strategic partnership and influence in the organization.• Provide and direct PR strategy and counsel to product-specific PR campaigns.• Manage workflows within the publicity team to ensure maximum synergy and team effectiveness.• Communicate to the media regarding new product releases and best-selling tour-packages.• Secure and drive interviews and media attention for Odeon services, contributors, and related spokespeople for maximum sales and brand impact.• Manage the product specific publicity budget.• Create mutually beneficial relationships with product marketing directors, promotions managers, media contacts as well as 94 key clients.• Direct public relations activities at more than 50 industry trade shows, based on the agreed upon trade show communications strategy.• Create strategy with public relations representatives at partnering organizations to optimize results for Odeon and its services.• Measure, analyze and report on media coverage as appropriate.• Participate in weekly marketing and sales meetings to ensure alignment between PR, Marketing and Sales across titles.• Create and implement marketing and media activities as assigned based on overall corporate strategy, working closely with the Corporate Communications Director to ensure packages and services are represented throughout the whole of the holding.

Moscow, Russian Federation

• Implement the agreed rate structure and strategy for 7 market segments.• Direct all sales activities for Sales Managers and ensure that they meet the goals of the Marketing Plan.• Establish and maintain effective employee working relations both within the department and with other departments.• Attend more than 250 trade shows and events to promote sales and image for the Kayi Group• Plan and execute sales trips to 15 major market areas and report new potential market areas that should be covered.• Analyse and review market changes and implement programs with the Sales Team to meet these changes• Maintain close relationships with all key decision-makers both in local and international markets• Organize and accompany familiarization site inspection trips with 55 major clients.• Maintain a high level of exposure for the Kayi Group in the 15 major marketing areas through direct sales solicitation, telephone and written communications.• To be responsible for executing the annual training plan for the Sales department and to ensure that all members of the Sales team have completed the Sales Training Program.• Oversee wholesale negotiations and approve final contracts with tour operators and agents in coordination.• Explore new markets and potential accounts for follow-up by Sales Managers.• Pay regular visits to all 55 major accounts.• Work closely with the Area and Regional Sales Offices to ensure that the main targets are achieved.• Analyze and evaluate client production with Sales Managers and implement sales action plans.• Evaluate and recommend strategic plan on how to address changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with competitive companies.• Implement all sales action plans in the Marketing Plan.• To be fully responsible for the oversight of the Kayi Group's Marketing Strategy.

Moscow, Russian Federation

• Identify and qualify prospects by telephone, cold call, premise visits, and networking.• Qualify and develop prospects generated by Interagency Depol’s sales marketing team.• Generate 25 new accounts and close sales opportunities using my superior presentation, management and negotiation skills.• Develop new client relationships and leverage 35 existing and past client relationships to build and manage a sustained pipeline of opportunities.• Develop proposals, respond to RFP's and conduct face-to-face sales presentations for 14 prospective customers.• Maintain a pipeline of qualified prospects sufficient to meet quarterly/annual quota requirements.• Maintain revenue and build new revenue of 175% within established account base.• Navigate through complex negotiations at the executive level.

Moscow, Russian Federation

• Identifies cross selling opportunities for Executive Sales Representative.• Prospects and initiates new business sales.• Assists in the processing of new business. Includes contacting customers to finalize sales/service transactions.• Assists Executive Sales Representative in establishing a direct mailing plan with follow-up contact.• Completes follow-ups on new policies for Executive Sales Representative, in order to keep retention level high and take advantage of cross-selling opportunities.• Works with Executive Sales Representative in renewing quality accounts and analyzing customers' insurance needs.• Coordinates activities with other departments to ensure quality customer service, acts as initial contact in addressing customer concerns regarding establishment of policies and new account status.

Master Of Arts (M.A.), Language Interpretation And Translation (English)

Bachelor Of Arts (B.A.), Management Of Social And Cultural Activities

Business English

Education record