At Big Wine Freaks, I’m all about bringing the party to life through creative wine events and creative marketing. I handle everything from planning our signature wine parties to collaborating with top chefs and winemakers. A few highlights:· Wine & Food Events: I’ve pulled off some epic events, like the Wabi-Sabi by Wine festival with rare Japanese wines and special menus in partnership with Zén.· Marketing & Social: I run our digital marketing and social campaigns, keeping the buzz alive and growing our community of wine lovers.· PR & Media: I’ve helped us land coverage in magazines, making sure people know what makes Big Wine Freaks a must-visit spot.I love what I do—creating a place that’s known as "An absolute party dining gem!" where great wine and food come together.

· Developed marketing, brand, and communication strategies for over 5 projects and successfully brought them to market.· Innovated a unique marketing analysis and strategy methodology at a HoReCa marketing agency, boosting employee productivity by 20%.· Developed a marketing and communications strategy for an international restaurant franchise, completing it in 3 months.

· Developed the marketing and content strategy for BeefZavod, a top meat restaurant in Russia (nose-to-tail philosophy). Managed the project's marketing and content for the restaurant and its ambassadors for over a year.· Efficiently crafted and executed a content strategy for restaurant, leading five photo and video shoots — covering interiors, team, food, and branded products. This strategy developed a cohesive visual brand identity and generated viral Instagram content, boosting organic reach from 2,000 to 25,000 views per Reel, significantly enhancing the project's social media presence.· Contributed to the launch and growth of a restaurateur's Telegram channel, analyzing content trends and formulating a content strategy. As editor-in-chief, organically increased subscribers to 1,000 in 3 months with an Engagement Rate (ERR) of 48%, surpassing the industry benchmark of 40-50%.

· Spearheaded the launch of an Italian restaurant in 2 months—half the industry standard—by crafting a distinct brand identity and strategic launch plan, leading a team of 13 employees and contractors.

· Managed 3 Instagram accounts and increased the followers base by 20% in 3 months thanks to well-planned content and new visuals.

· Implemented a new process to coordinate between 7 restaurant managers and 4 POS production contractors, saving 512 man-hours monthly, reducing costs by 10%, and enhancing layout quality—ensuring guideline compliance and fewer errors.

· Managed up to 8 content projects simultaneously and facilitated quick and efficient reporting through a new content storage and organization system, saving the team around 30 man-hours per month.