With +8 years of experience in digital marketing, I am Digital Marketing Manager at Agence WAT, a leading HR communication agency in France that helps brands improve their online performance. My role is to interpret the demands of brands and to develop and implement multi-channel strategies that ensure them to better communicate with their target audiences and reach the goals in terms of conversions.I manage and supervise the media traders team, and I oversee the media buying optimization across various platforms and tools, such as Google Suite, Meta, TikTok Ads, Snapchat Ads, Spotify Ads, Amazon Ads, Twitch, Programmatic Marketing Platforms, DOOH, Indeed Campaign Manager, Linkedin Campaign Manager, etc. I also work closely with the sales team to establish key partnerships and relations with clients, and I participate in business development and responses to tenders. Additionally, I have a strong background in social media marketing, as I completed a Digital Master, a Data Driven Marketing and Lego Serious Play course.
Listed skills include Web Editing, Web Content Management, Social Media, Marketing Communication, and 29 others.