• Define and lead commercial, retail and portfolio strategy for APAC (SEA, North Asia, HK/TW and ANZ)• Manage partnerships with key regional accounts and licensors to collaboratively drive growth across categories and licenses.• Manage and support APAC commercial team to drive consistency and focus on regional priorities

• Lead and implement commercial & retail strategy for ANZ, Japan & Canada for Preschool Brands (Peppa Pig, Bluey, Hey Duggee, Gabby’s Dollhouse), Vehicles, Prams & Wheels categories.• Manage partnerships with regional accounts, local distribution network (toy specialist, grocers, ecom) & licensors.• Oversee local product launch and pricing strategy to ensure market competitiveness & category profitable growth.• Lead private label product development and market launch for key retail… Show more • Lead and implement commercial & retail strategy for ANZ, Japan & Canada for Preschool Brands (Peppa Pig, Bluey, Hey Duggee, Gabby’s Dollhouse), Vehicles, Prams & Wheels categories.• Manage partnerships with regional accounts, local distribution network (toy specialist, grocers, ecom) & licensors.• Oversee local product launch and pricing strategy to ensure market competitiveness & category profitable growth.• Lead private label product development and market launch for key retail partners across the region. Show less

• Plan and oversee commercial strategy in Asia, including Toys, Apparel, Publishing for Peppa Pig & PJ Masks. • Develop and oversee implementation of retail marketing plans to align with growth objectives.• Manage Consumer Products categories financial performance and lead the annual forecast cycle for the region.• Drive alignment and collaboration with internal and external partners including (Digital, Content Broadcast, local agents & licensees) to ensure alignment in key brand… Show more • Plan and oversee commercial strategy in Asia, including Toys, Apparel, Publishing for Peppa Pig & PJ Masks. • Develop and oversee implementation of retail marketing plans to align with growth objectives.• Manage Consumer Products categories financial performance and lead the annual forecast cycle for the region.• Drive alignment and collaboration with internal and external partners including (Digital, Content Broadcast, local agents & licensees) to ensure alignment in key brand strategies and excellence in execution.• Manage and support Asia Licensing/Commercial team to ensure team motivation and focus on regional priorities. Show less

Head of Marketing for Fisher Price Baby in the APAC region (Australia, China, Hong Kong, Taiwan, India, Japan / Korea, South East Asia) - Lead the Fisher Price regional marketing strategy across APAC to achieve financial growth and profit targets.- Lead the annual marketing planning and budgeting cycle for the APAC region.- Manage internal (Global, content distribution, licensing, product, digital) and external (licensors, agencies) partnerships.- Building the new brand… Show more Head of Marketing for Fisher Price Baby in the APAC region (Australia, China, Hong Kong, Taiwan, India, Japan / Korea, South East Asia) - Lead the Fisher Price regional marketing strategy across APAC to achieve financial growth and profit targets.- Lead the annual marketing planning and budgeting cycle for the APAC region.- Manage internal (Global, content distribution, licensing, product, digital) and external (licensors, agencies) partnerships.- Building the new brand positioning for Fisher Price in Asia in alignment with the global direction and ensuring local relevance for our consumer segments.- Definition of our portfolio/segment strategy to optimize conversion at POS and drive profitability.- Oversee the overall planning, development and execution of regional marketing plan across all consumer touch points (Digital, Influencers, PR, Events, Retail) Show less

Regional Marketing Lead for Fisher Price Baby in the APAC region (Australia, China, Hong Kong, Taiwan, India, Japan / Korea, South East Asia)- Portfolio management guidance provided to all markets (product launch strategy, product launch assets, pricing) - Drive/support brand/consumer research across the region to ensure our key regional strategies are grounded in insights and specific market/consumer needs.- Definition of the Regional Fisher Price Brand Guidelines to ensure a… Show more Regional Marketing Lead for Fisher Price Baby in the APAC region (Australia, China, Hong Kong, Taiwan, India, Japan / Korea, South East Asia)- Portfolio management guidance provided to all markets (product launch strategy, product launch assets, pricing) - Drive/support brand/consumer research across the region to ensure our key regional strategies are grounded in insights and specific market/consumer needs.- Definition of the Regional Fisher Price Brand Guidelines to ensure a consistent brand experience across markets and consumer touch points (Brand look & feel, messaging, retail & digital assets)- Global and regional campaigns creation, adaptation and activation across the region ensuring local relevance. Show less

• Develop and execute product and marketing strategy to drive sustainable business growth of the category.• Lead introduction of new products from conception to launch and manage existing portfolio.• Drive market research to understand market trends, target audience, competitors. • P&L Management and performance monitoring: diagnose problems, propose solutions and oversee implementation of uplift plans in order to improve category financial performance.• Manage chain-team… Show more • Develop and execute product and marketing strategy to drive sustainable business growth of the category.• Lead introduction of new products from conception to launch and manage existing portfolio.• Drive market research to understand market trends, target audience, competitors. • P&L Management and performance monitoring: diagnose problems, propose solutions and oversee implementation of uplift plans in order to improve category financial performance.• Manage chain-team including product development, academic, sales, marketing and operations to ensure programs deliver an exceptional student experience and achieve enrollment and retention targets.• Drive marketing communication strategy (Branding, lead generation, conversion campaigns, social, events) Show less

• Responsible of Premium Baby Milks Category with 3 Brands (Aptamil, Nutrilon, Cow & Gate), circa 100 SKUs in more than 40 countries. • Development & launch new products in key export markets and optimization of existing portfolio.• Brand Activation: regional/local campaigns including packaging, marketing tools for POS, consumer & medical brochures, online and offline ads, TV, Packaging, Social Media, CRM and events.• Formulate and control the marketing budget related to Premium… Show more • Responsible of Premium Baby Milks Category with 3 Brands (Aptamil, Nutrilon, Cow & Gate), circa 100 SKUs in more than 40 countries. • Development & launch new products in key export markets and optimization of existing portfolio.• Brand Activation: regional/local campaigns including packaging, marketing tools for POS, consumer & medical brochures, online and offline ads, TV, Packaging, Social Media, CRM and events.• Formulate and control the marketing budget related to Premium Baby Milks Category.• Manage and train local sales & marketing teams on the local roll-out of the global brand strategy. Show less

Responsible of Nutrilon and Cow & Gate Baby Milk Brands in Latam, Asia and Indian Sub.

• Business development in new countries; creation and co-ordination of International Distribution Network.• Co-ordination and preparation of international tenders; preparation and participation in Trade Shows and Seminars. • Developed Marketing tools, including promotional materials, direct-mail pieces and Website content.

Managed global distribution of marketing literature.Conducted primary research and development of new market opportunities to expand product applications.Multiregional potential project manager expanding the held share of existing customers ultimately working toward the customers standardizing their security system throughout all its locations.Generated Sales leads for TRM’s and Business Development Representatives with increases in gross sales.