Responsibilities:• Working directly with the Vice President of Marketing and Global Business Development transforming each new product and service launch into a creative and aspirational success (creative routes, design concepts and marketing tools ideas).• Creation, development, and design of all the materials to support the brand and the marketing plan (online and offline).Achievements:• Creation and design of the most qualitative and impactful Brand Portfolio brochure that has taken BELLAMI Pro to the next level.• Development and implementation of new interactive tools used for the first time by the sales team to adapt and personalize all marketing materials and social media assets to each client and market.• “Good at first time” creative proposals for the different launches (perfect understanding of the brand’s DNA and it’s needs).

Responsibilities:• Implemented digital marketing and social media strategy for my clients including food companies, retail, and real estate.• Stakeholder management.• Coordinated workflow and resources, including creative and graphic design support, to drive results.Achievements:• Maximized client engagement with the agency due to excellent stakeholder management, accuracy and quick understanding of their business and needs.• Defined and implemented full digital marketing strategy driving improvements in sales for my accounts.• Coordinated annual client events, including theme definition and marketing material design.• Business Development coordinator.

Responsibilities:• Marketing strategy and budget structuring (online, offline).• Managed and developed the company website and digital plan.• Coordinated PR, social media, and events with third party companies.Achievements:• Designed full marketing strategy for a new business line launch: Taylor Howes Collection.• Coordinated Business Plan for Taylor Howes Collection.

Responsibilities:• Management, implementation, and evaluation of the marketing plan for Spain and Portugal of 5 household detergent brands including NPD and EPD.• Marketing budget management and P&L responsibility.• Line Management (1 Product Manager).Achievements:• Full mix NPD (R&D, Packaging, P&L, Communication) of new range of floor cleaners that resulted in a 6% revenue increase for the brand within a year.• Extended private label SKUs in Spanish retailers with a revenue increase of 200% compared to previous year.• In charge of the stock optimization project (over 80% of the obsolete stock cleaned after 1 year).• Negotiated with major Spanish and Portuguese retailers such as Carrefour, Auchan and Mercadona.

Responsibilities:• Implemented the marketing plan for household detergent brands including NPD and EPD (market and consumer analysis, concept, formula, packaging, trade marketing, communication strategy and sales strategy).• Managed social media and blog for the brands including creativity, content and design.• Implemented EPD and NPD of private label for Spanish retailers.• Sales force accompaniment. Achievements:• Existing detergent brand relaunch that allowed maintaining sales in a declining market.• Defined and launched new products (New SKU was 2nd bestseller of the portfolio).• Activation of the online strategy including the launch of the website and social media activities that gained more followers than the market leader.

Responsibilities:• Implemented the marketing plan for hair care retail brand Elvive and launched the largest renovation of the brand. • Managed a marketing budget of € 1.9M. Developed TV, press and online advertising adaptations.• Coordinated market research and competition analysis (including Nielsen data). Achievements:• Developed a plan for the Elvive renovation that was considered best practice between the European teams and that increased sell out units +9.5% vs the previous year. • Implemented a new media strategy increasing online budget that allowed the brand to gain consumer awareness. • Accuracy and analytical approach to develop the best product forecasts of the division.• Line management (1 Intern).

Responsibilities: • Developed and monitored the 3-year-marketing plan offline and online of the hairdresser retail brand L’Oréal Professionnel.• Defined promotional plan launches and communication strategy (€ 2.5M marketing budget). • Analyzed and follow-up (qualitative/quantitative) of the different business lines, including stocks, promotions results, new product launch penetration, client satisfaction. Achievements:• Coordinated marketing launches and promotions that increased sales by 4.7%.• Designed the first call to action online promotion of the brand with a CTR of 3.5% cross channel and 15% redemption of the voucher in the hairdressing salons.• Launched a new hairdresser concept in a department store with substantial media impact. • Led team-building activities that improved the team’s commitment to achieve results. • Line management (2 Product Managers).

Responsibilities: • Implemented marketing plan for the hairdresser retail brand Kérastase (shampoos and treatments). • Developed and designed promotions, merchandising and communication campaigns (on-offline).• Managed product forecast for full range of products.• Led market research including competitor analysis and market trends. Achievements:• Managed the most successful promotional campaign of the brand in 5 years.• Optimized budget expenses in marketing materials based on client survey.• Created press awareness to support new launches. • Achieved sales targets during 5 of the 6 months as a salesperson.

Responsible for the Key Accounts trade marketing. Coordination of Business Development courses. Development, consolidation and reporting of Key Accounts P&L.

Assistant at the EU Customs Code Department. Coordination of international meetings and reports.

Home appliances brands positioning analysis in Auchan stores in Italy.