Elena Mateus Email & Phone Number

Los Angeles, Ca, Us

- Collaborate with the Senior Director to develop and execute comprehensive strategic marketing plans for SMASH, engaging cross-functional teams to address organizational needs.- Develop and implement digital strategies to enhance storytelling, including campaign launches, partnerships, content creation, and events, while monitoring and optimizing web presence and user experience.- Analyze and report on digital media engagement, develop KPIs to track performance, utilize new forms of media, and optimize email marketing communications.

Los Angeles Metropolitan Area

-Edit, fact-check, and publish web content, including all exclusives, support the News Desk by producing, coordinating and cross-checking breaking news -Verify and review content for TMZ's four TV shows, stay informed on entertainment news, track down sources and stories, send new stories to the desk, manage all incoming tips from tip line-Order and coordinate assets for multiple TV shows, promotions, documentary specials and website stories-Collaborate with writers and producers to enhance storytelling quality, verify facts, improve SEO; manage concurrent, time-sensitive stories while making informed decisions

Los Angeles Metropolitan Area

-Conduct daily guided tours of popular celebrity hotspots in Los Angeles for TMZ, providing entertaining and informative commentary on the latest celebrity news and gossip.-Appear on the TMZ show weekly to pitch celebrity news and celebrity interviews from the tours.-Create a personalized and engaging experience for each group, tailoring the tour to the interests and preferences of the guests.-Research and prepare detailed scripts and talking points for each tour, staying up-to-date on the latest celebrity news and trends to provide fresh and relevant content.-Generate positive reviews and word-of-mouth referrals from satisfied customers, contributing to the growth and success of TMZ.-Develop and deliver engaging multimedia materials for social media, gaining 200k+ views across channels.

Oakland, California, United States

-Plan and execute a wide range of successful events, including conferences, virtual events, workshops, and networking events for the Kapor Center, Kapor Capital, partners and portfolio companies.-Coordinate event logistics, such as venue selection, catering, AV equipment rental, and transportation, ensuring seamless and memorable experiences for attendees and stakeholders.-Develop and maintain strong relationships with internal and external stakeholders, including staff, sponsors, vendors, and community partners, ensuring alignment on event objectives and messaging.-Conduct post-event evaluations, collecting feedback from attendees and stakeholders, analyzing data, and recommending improvements for future events.

San Quentin State Prison

-Worked alongside incarcerated journalists focusing on AP Style and reporting strategies for one of the few prison-produced papers in the country.-Drove comprehensive reporting by gathering research, media, and interviews from the outside.-Expanded to writing and editing their magazine, Wall City, one of three prison-produced magazines in the country

-Created social media content and calendar for Facebook, Instagram and Twitter for the I Am An Immigrant campaign; identified trends and new partners including NPR and Walmart; tracked social analytics weekly.-Increased engagement rate during Immigrant Heritage Month campaign by 155% compared to June 2020.-Campaign hashtag was used 26k times and generated 4.5 million interactions online, including organic participation from President Biden, AOC, Camila Cabello, 60+ elected officials, and more.-Generated 175k more engagements as compared to June 2020 by utilizing GIFs, Instagram Reels, and Facebook frames for the campaign's first time.-Created 70+ graphics and templates to optimize content production, interviewed high-profile talent and produced 45+ narratives from start to finish; created a 3-track system to self-generate narratives.

San Francisco, California, United States

- Pitched, scripted, and produced short-form narrative-driven videos in a team environment for immigration and criminal justice reform campaigns. - Conducted research for videos, improved pre and post-production clearing of stock and archival footage through spreadsheet system.- Created animations, motion graphics and custom templates for various campaigns to expedite social media amplification of news clips and videos.

Berkeley, California

-Created educational & marketing videos that serve the Cal queer community; highlighted stories of GenEq's work to both alumni and donors-Coordinated with external groups to collaborate & expand our media services; budgeted & scaffolded the videographer position

Berkeley, California

-Given a grant from UC Berkeley to execute my research project-Research attempted to answer the question, "In what ways do volunteers for San Quentin News use their experiences volunteering in prison when making sense of prison in the media?"

Berkeley, California

-Served as President for 2 years overseeing 100K+ budgets. Duties included: Hiring new coaches & staff, organizing biannual alumni banquets & working with the Pacific Mountain Division I Conference administration and teams to make and execute game schedule-Served as the Public Relations chair in 2020. Duties included: Coordinating Instagram, Facebook, monthly newsletters, flyers, phone bank fundraisers & partnering with campus organizations. Instagram following increased from 880 to 1338 in five months. (@calwomensrugby)

Berkeley, California

-Produced 5-6 news stories in 2 hours and reported On-Air in 30-minute evening news show.-Covered local, national, and international news in the weekly broadcast.-Ran engineering board on-air and supervised 3 staff reporters.

-Organized and oversaw weekly camps with 60 kids, on average, ages 5-15. -Redesigned entire volleyball curriculum for a diverse range of campers.-Coordinated scheduling with coaches, facilities, and administration.-Adhered to rules and regulations of company and district while fostering a culture of cooperation and accountability.