Elena Moye Johnston

Elena Moye Johnston Email and Phone Number

Chief Operating Officer @ The Roxbury Institute
Beverly Hills, CA, US
Elena Moye Johnston's Location
Seattle, Washington, United States, United States
Elena Moye Johnston's Contact Details

Elena Moye Johnston work email

Elena Moye Johnston personal email

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About Elena Moye Johnston

Elena Moye Johnston is transformational leader with over two decades of experience driving revenue growth, strategic planning, and brand and product management. As the CEO of Doyenne Global, Elena has demonstrated her entrepreneurial spirit and strategic acumen by leading a boutique consulting agency that serves both private and publicly traded companies in the medical and health technology sectors.Elena's career is marked by a series of high-impact roles where she consistently drove growth and innovation. As Chief Operating Officer at Naficy Plastic Surgery & Rejuvenation Center, she navigated the company through the challenges of the COVID-19 pandemic, improving net profit by 44% and increasing revenue by 43% from 2018 to 2021. Her strategic initiatives led the center to achieve top national rankings for Botox and Juvéderm treatments and by implementing advanced software solutions that optimized client scheduling and payment processes, she improved customer experience and reduced manual workload by 45%.Through her senior consultant roles at Eleven 11 Solutions and Simplicity Consulting, Elena excelled in managing go-to-market strategies, increasing contract values, and launching successful products like Minecraft Education at Microsoft. Her leadership and strategic insights were pivotal in expanding engagement and revenue streams, as evidenced by significant growth in participation for the Minecraft Hour of Code campaign and successful launch of Minecraft Education.Elena's background also includes a strong foundation in education, having served as an Affiliate Faculty member at Edmonds Community College, where she developed new courses and facilitated a campus-wide Learning Management System migration. Her commitment to education and training underscores her ability to foster growth and development in various settings.Her tenure at Wizards of the Coast (a subsidiary of Hasbro) further highlights her strategic prowess, where she managed multiple brands including Pokémon, Star Wars, Magic: The Gathering, and Fantasy Book Publishing, achieving significant growth beyond industry standards.Elena holds a Master of Business Administration (MBA) with a focus on Change Management from the University of Washington, reflecting her expertise in navigating and leading change within organizations.Driven by a commitment to team empowerment, operational excellence, and generating positive global impact, Elena continues to be a force of change in her professional endeavors.

Elena Moye Johnston's Current Company Details
The Roxbury Institute

The Roxbury Institute

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Chief Operating Officer
Beverly Hills, CA, US
Elena Moye Johnston Work Experience Details
  • The Roxbury Institute
    Chief Operating Officer
    The Roxbury Institute
    Beverly Hills, Ca, Us
  • Medesol Health
    Chief Executive Officer
    Medesol Health Jun 2024 - Present
    Greater Seattle Area
    Recruited to transform Medesol Health from a concept into a viable company. Key achievements include developing a comprehensive business plan, creating investor pitch decks and one-pagers, and initiating the first round of capital raising, engaging directly with venture capitalists and pre-seed investor platforms.At Medesol Health, we are dedicated to developing and delivering innovative healthcare products rooted in over twenty-five years of technology discovery and application exploration. Our mission is to bring nature-inspired solutions to the market focusing on healing enhancement, infection control, skin and wound care, environmental and instrument sterilization, and odor management in ways never before achieved. We are committed to meeting urgent healthcare needs globally by ensuring our products are effective, cost-efficient, and environmentally responsible, thus paving the way for better health outcomes, improved quality of life, and a sustainable future for all.
  • Doyenne Global
    Principal & Ceo
    Doyenne Global Sep 2022 - Present
    Co-founded Doyenne Global, a boutique strategy consulting agency dedicated to empowering businesses to realize their full potential through tailored, forward-thinking strategies. We partner with leaders and innovators to navigate complex challenges, unlock growth opportunities, and achieve sustainable success. Our approach is uniquely crafted for each client, combining deep industry insights with a commitment to impactful, results-driven guidance. At Doyenne Global, we’re not just consultants; we’re collaborators in crafting your path to excellence and long-term competitive advantage.
  • Naficy Plastic Surgery And Rejuvenation Center
    Chief Operating Officer
    Naficy Plastic Surgery And Rejuvenation Center Sep 2018 - Jun 2022
    Bellevue, Washington
    Brought on board to set business and operational strategy and translate those strategies into actionable goals for performance and growth, operating planning, brand marketing, and hiring needs.Accomplishments:• Increased revenue by 43% from 2018 to 2021.• Improved net profit by 44% during the COVID-19 Pandemic year despite a 7.8% revenue downturn.• Achieved Allergan top 50 in the US for Botox and Juvederm brand of fillers and #1 in Washington State.• Established monthly and quarterly business metrics including benchmarks and return on investment. Most notable impact was the shift of marketing promotions that only rewarded loyalty to those that changed actual purchase and consumption behavior of clients. 69% of participating clients increased their purchase habits.• Implemented a new software platform to improve and streamline client scheduling and payment processing, allowing clients to schedule their own appointments online or via branded app and pre-purchase treatments. Thereby reducing manual appointment scheduling by over 45%; this figure continues to grow monthly.• Migrated over 40,000 clients and 200,000+ appointments with less than 0.01% mapping errors.
  • Naficy Plastic Surgery And Rejuvenation Center
    Director Of Marketing & Technology
    Naficy Plastic Surgery And Rejuvenation Center Sep 2018 - Mar 2019
    Bellevue, Washington, United States
  • Eleven 11 Solutions
    Senior Consultant, Business & Marketing Strategy
    Eleven 11 Solutions Apr 2018 - Sep 2018
    Kirkland, Wa
    Consulted with the One Commercial Partner (OCP) Go-To-Market (GTM) Partner Marketing Team at Microsoft. Scope was to lead creation of Go-To-Market Playbooks, program manage GTM programs/projects; analyze and provide insights into GTM partners, target accounts, and campaign success metrics; support rhythm-of-business activities, and draft communications to and on behalf of Microsoft Executives.
  • Simplicity Consulting
    Senior Consultant, Business & Marketing Strategy
    Simplicity Consulting Sep 2016 - Apr 2018
    Kirkland, Wa
    Teams: Minecraft Education, Developer Experience M&O, One Commercial PartnerConsulted with the Minecraft Product Marketing Team at Microsoft. Scope was to launch Minecraft Education, drive engagement within classrooms, define and execute product marketing plans, grow sales channels, and represent the Minecraft brand externally and across Microsoft. Later moved off Minecraft Education to focus on China Launch Plans. Accomplishments:• Exceeded Minecraft Education revenue forecast by 30% the second full month after launch and by 29% the third.• Increased Code.org’s Minecraft Hour of Code Tutorial participation from 30 million in 2016 to 70 million in 2017.• Increased website visits by 89% and visitors to the website by 99% during the Minecraft Hour of Code campaign.• Planned and executed all aspects of the Minecraft Education booth experience at the British Educational Training and Technology (BETT) Show in London generating over 800 leads.Consulted with the Developer Experience Marketing and Operations (M&O) Team at Microsoft. Scope was to launch and refine One Commercial Partner's Independent Software Vendor (ISV) Co-Sell Acceleration Program. Accomplishments:• Increased ISV's contract values by 25%.• Uncovered net new deals as a result of the deepened partnership between Microsoft and ISV Sellers.Consulted with the One Commercial Partner (OCP) Team at Microsoft. Scope was to manage Microsoft’s presence, including keynotes from 5 Microsoft CVP/VPs and 48 Microsoft-led breakout sessions, at the eXtreme365 Conference. Accomplishment:• Negotiated a 33% reduction in sponsorship fees while increasing benefits.
  • Edmonds Community College
    Affiliate Faculty
    Edmonds Community College Sep 2008 - Aug 2016
    Lynnwood, Wa
    Developed course materials; provided educational instruction through grounded, online, and hybrid courses; and conduct student assessments.Accomplishments:• Facilitated a campus-wide Learning Management System migration by teaching faculty training workshops• Became a Triton Jumpstart Faculty Facilitator to help give FTIC students the best chance for success• Increased student participation in the Health & Human Services Department by proposing and launching a new course program which attracted a previously unaddressed audience segment
  • Seattle Executive Fitness
    Program Manager
    Seattle Executive Fitness Aug 2008 - Jan 2014
    Seattle, Wa
    Ensured that all Seattle Executive Fitness club locations delivered executive experiences to all its members. Managed a team of 32 permanent employees and 30 contingent staff. Reported to the President.Accomplishments:• Led the company through a comprehensive brand identity revision.• Established e-marketing strategy including social media, email, online ads, and paid search.• Reduced class cancellation rate to below half that of the national standard.• Introduced 2 new revenue generating programs:• Created the On Location program servicing local businesses, upscale residential communities, and luxury hotels with onsite health and fitness classes• Co-created the FLIGHT Fitness Program bringing specialty boutique classes (Hot Yoga, Barre, Cross-fit style Functional Training) to a traditional gym setting
  • Hasbro - Wizards Of The Coast
    Brand Manager
    Hasbro - Wizards Of The Coast Apr 2000 - Oct 2007
    Renton, Wa
    Developed and implemented plans that established immediate and long-range strategic initiatives. This included analyzing market and consumer trends to identify new growth opportunities, exploring solutions to facilitate short-term growth, negotiating vendor and author contracts, and managing all brand financials (P&L, A&P, Forecasting). Managed a team of 4 Associate and Assistant Brand Managers.Accomplishments:• Managed a portfolio of 3 imprints and 11 brands, launching over 100 books• Achieved 4 New York Times Bestsellers• Grew revenue by 5% while the industry was increasing at only 2%• Lead an 11-person product cross-functional team, launching 9 different products/programs• Lead 2 brands from ideation to product launch and 2 that were nearing launch• Developed and executed exit strategies for 2 failing product lines• Increased Star Wars revenue by 70% in just one year• Lead an 8-person marketing cross-functional team, launching 24 marketing campaigns• Tripled program attendance while reducing marketing spend through rebranding • Managed forecasting and inventory for 300+ SKUs• Contributed to a Pokémon Trading Card Game commercial that received a Telly Award
  • Hasbro - Wizards Of The Coast
    Associate Brand Manager
    Hasbro - Wizards Of The Coast 2003 - 2004
    Renton, Washington, United States
  • Hasbro - Wizards Of The Coast
    Assistant Product Marketing Manager
    Hasbro - Wizards Of The Coast 2001 - 2003
    Renton, Washington, United States
  • Hasbro - Wizards Of The Coast
    Marketing Coordinator
    Hasbro - Wizards Of The Coast 2000 - 2001
    Renton, Washington, United States

Elena Moye Johnston Skills

Cross Functional Team Leadership Leadership Marketing Brand Management Strategic Planning Management Social Media Marketing Strategy Product Marketing Product Development Marketing Communications Public Speaking Budgets Business Development Integrated Marketing Video Games Event Planning Publishing Change Management Creative Direction Yoga Gaming Industry Business Strategy New Business Development Analysis Forecasting Event Management Contract Negotiation Online Gaming Full P&l Responsibility Managing Agency Relationships Educational Leadership Strategic Intelligence Launching New Brands Corporate Branding Financial Analysis Financial Modeling Brand Development Product Launch Management Of Direct Reports Corporate Development P&l Management

Elena Moye Johnston Education Details

Frequently Asked Questions about Elena Moye Johnston

What company does Elena Moye Johnston work for?

Elena Moye Johnston works for The Roxbury Institute

What is Elena Moye Johnston's role at the current company?

Elena Moye Johnston's current role is Chief Operating Officer.

What is Elena Moye Johnston's email address?

Elena Moye Johnston's email address is el****@****oye.com

What schools did Elena Moye Johnston attend?

Elena Moye Johnston attended University Of Washington, University Of Washington.

What are some of Elena Moye Johnston's interests?

Elena Moye Johnston has interest in Sports Conditioning, Yoga, Systems Theory, Traveling, Education, Environment, Strategic Management, Reading, Hiking, Science And Technology.

What skills is Elena Moye Johnston known for?

Elena Moye Johnston has skills like Cross Functional Team Leadership, Leadership, Marketing, Brand Management, Strategic Planning, Management, Social Media, Marketing Strategy, Product Marketing, Product Development, Marketing Communications, Public Speaking.

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