Elena Moye Johnston Email & Phone Number

Beverly Hills, Ca, Us

Greater Seattle Area

Recruited to transform Medesol Health from a concept into a viable company. Key achievements include developing a comprehensive business plan, creating investor pitch decks and one-pagers, and initiating the first round of capital raising, engaging directly with venture capitalists and pre-seed investor platforms.At Medesol Health, we are dedicated to developing and delivering innovative healthcare products rooted in over twenty-five years of technology discovery and application exploration. Our mission is to bring nature-inspired solutions to the market focusing on healing enhancement, infection control, skin and wound care, environmental and instrument sterilization, and odor management in ways never before achieved. We are committed to meeting urgent healthcare needs globally by ensuring our products are effective, cost-efficient, and environmentally responsible, thus paving the way for better health outcomes, improved quality of life, and a sustainable future for all.

Co-founded Doyenne Global, a boutique strategy consulting agency dedicated to empowering businesses to realize their full potential through tailored, forward-thinking strategies. We partner with leaders and innovators to navigate complex challenges, unlock growth opportunities, and achieve sustainable success. Our approach is uniquely crafted for each client, combining deep industry insights with a commitment to impactful, results-driven guidance. At Doyenne Global, we’re not just consultants; we’re collaborators in crafting your path to excellence and long-term competitive advantage.

Bellevue, Washington

Brought on board to set business and operational strategy and translate those strategies into actionable goals for performance and growth, operating planning, brand marketing, and hiring needs.Accomplishments:• Increased revenue by 43% from 2018 to 2021.• Improved net profit by 44% during the COVID-19 Pandemic year despite a 7.8% revenue downturn.• Achieved Allergan top 50 in the US for Botox and Juvederm brand of fillers and #1 in Washington State.• Established monthly and quarterly business metrics including benchmarks and return on investment. Most notable impact was the shift of marketing promotions that only rewarded loyalty to those that changed actual purchase and consumption behavior of clients. 69% of participating clients increased their purchase habits.• Implemented a new software platform to improve and streamline client scheduling and payment processing, allowing clients to schedule their own appointments online or via branded app and pre-purchase treatments. Thereby reducing manual appointment scheduling by over 45%; this figure continues to grow monthly.• Migrated over 40,000 clients and 200,000+ appointments with less than 0.01% mapping errors.

Bellevue, Washington, United States

Kirkland, Wa

Consulted with the One Commercial Partner (OCP) Go-To-Market (GTM) Partner Marketing Team at Microsoft. Scope was to lead creation of Go-To-Market Playbooks, program manage GTM programs/projects; analyze and provide insights into GTM partners, target accounts, and campaign success metrics; support rhythm-of-business activities, and draft communications to and on behalf of Microsoft Executives.

Kirkland, Wa

Teams: Minecraft Education, Developer Experience M&O, One Commercial PartnerConsulted with the Minecraft Product Marketing Team at Microsoft. Scope was to launch Minecraft Education, drive engagement within classrooms, define and execute product marketing plans, grow sales channels, and represent the Minecraft brand externally and across Microsoft. Later moved off Minecraft Education to focus on China Launch Plans. Accomplishments:• Exceeded Minecraft Education revenue forecast by 30% the second full month after launch and by 29% the third.• Increased Code.org’s Minecraft Hour of Code Tutorial participation from 30 million in 2016 to 70 million in 2017.• Increased website visits by 89% and visitors to the website by 99% during the Minecraft Hour of Code campaign.• Planned and executed all aspects of the Minecraft Education booth experience at the British Educational Training and Technology (BETT) Show in London generating over 800 leads.Consulted with the Developer Experience Marketing and Operations (M&O) Team at Microsoft. Scope was to launch and refine One Commercial Partner's Independent Software Vendor (ISV) Co-Sell Acceleration Program. Accomplishments:• Increased ISV's contract values by 25%.• Uncovered net new deals as a result of the deepened partnership between Microsoft and ISV Sellers.Consulted with the One Commercial Partner (OCP) Team at Microsoft. Scope was to manage Microsoft’s presence, including keynotes from 5 Microsoft CVP/VPs and 48 Microsoft-led breakout sessions, at the eXtreme365 Conference. Accomplishment:• Negotiated a 33% reduction in sponsorship fees while increasing benefits.

Lynnwood, Wa

Developed course materials; provided educational instruction through grounded, online, and hybrid courses; and conduct student assessments.Accomplishments:• Facilitated a campus-wide Learning Management System migration by teaching faculty training workshops• Became a Triton Jumpstart Faculty Facilitator to help give FTIC students the best chance for success• Increased student participation in the Health & Human Services Department by proposing and launching a new course program which attracted a previously unaddressed audience segment

Seattle, Wa

Ensured that all Seattle Executive Fitness club locations delivered executive experiences to all its members. Managed a team of 32 permanent employees and 30 contingent staff. Reported to the President.Accomplishments:• Led the company through a comprehensive brand identity revision.• Established e-marketing strategy including social media, email, online ads, and paid search.• Reduced class cancellation rate to below half that of the national standard.• Introduced 2 new revenue generating programs:• Created the On Location program servicing local businesses, upscale residential communities, and luxury hotels with onsite health and fitness classes• Co-created the FLIGHT Fitness Program bringing specialty boutique classes (Hot Yoga, Barre, Cross-fit style Functional Training) to a traditional gym setting

Renton, Wa

Developed and implemented plans that established immediate and long-range strategic initiatives. This included analyzing market and consumer trends to identify new growth opportunities, exploring solutions to facilitate short-term growth, negotiating vendor and author contracts, and managing all brand financials (P&L, A&P, Forecasting). Managed a team of 4 Associate and Assistant Brand Managers.Accomplishments:• Managed a portfolio of 3 imprints and 11 brands, launching over 100 books• Achieved 4 New York Times Bestsellers• Grew revenue by 5% while the industry was increasing at only 2%• Lead an 11-person product cross-functional team, launching 9 different products/programs• Lead 2 brands from ideation to product launch and 2 that were nearing launch• Developed and executed exit strategies for 2 failing product lines• Increased Star Wars revenue by 70% in just one year• Lead an 8-person marketing cross-functional team, launching 24 marketing campaigns• Tripled program attendance while reducing marketing spend through rebranding • Managed forecasting and inventory for 300+ SKUs• Contributed to a Pokémon Trading Card Game commercial that received a Telly Award

Renton, Washington, United States

Renton, Washington, United States

Renton, Washington, United States

Master Of Business Administration - Mba, Business Administration With A Focus In Change Management

Bachelor Of Arts - Ba, Anthropology