As the Associate Director of Public Relations, Influencer Marketing, and Corporate Communications, I oversee the integrated communications strategy for Pierre Fabre USA's three beauty brands: Eau Thermale Avène, Klorane and René Furterer. With more than 12 years of experience in the PR and Influencer Marketing field, I have a proven track record of building and maintaining strong relationships with media, influencers, and stakeholders, while increasing the awareness, reputation, and engagement of our brands in the US market.I design and execute strategic communications campaigns, events, and activations that align with our global vision and values, and that showcase our products, innovations, and stories. I also lead the Corporate Communications function, ensuring consistency and coherence across all internal and external channels. I am passionate about creating compelling and authentic narratives that resonate with our target audiences and that reflect our commitment to sustainability, diversity, and social responsibility. I am currently pursuing a certificate in Social Media from New York University to further enhance my skills and knowledge in this dynamic and evolving field.