Elena Nae Email & Phone Number

Germany

Munich

Graphic design- Design of creative assets for social networks.- Design of creative assets for the performance team: Facebook and Display ads, newsletters and lead magnets in order to attract and retain potential customers.- Coordinate communication with external agencies for the production of audiovisual content.- Create and maintain landing pages.- Design of promotional materials for sales: merchandise, magazines, flyers, brochures.SOCIAL MEDIA- Manage all Bookiply's organic social media channels (Instagram, Facebook, LinkedIn, YouTube).- Monthly content planning, design and performance optimization.

Madrid

Responsible for SEM and Paid Social campaigns:- Daily report, budget control and campaigns performance optimization.- Hold effective communication between internal departments and external stakeholders.- Monitor performance and analyze results in order to achieve KPIs.- Stay on top of the industry trends ensuring a lower CPL by automatizing the campaigns following Google advice.- A/ B testing for bidding and location targeting, creatives and copies.

Ámsterdam, Holanda Septentrional, Países Bajos

SOCIAL MEDIA​- Support management of social media channels for hotels & outlets, including social listening in order to boost online reputation and engagement.- Vet influencer requests received by the hotel & work together with the marketing team to bring together unique experiences for press/influencers.- Monthly social media calendar plan including what topics to cover, content and design.- Monthly social media reports.DESIGN​- Design of promotional materials for sales, promotions and events.- Design hotel collateral in line with brand standards & support team in the creation of unique hotel giveaways, such as magazines, brochures and product packaging. DIGITAL MARKETING​- Regular website updates for Hyatt.com & outlets.- Managing 3rd party platform management.- Staying on top of the latest trends in the industry and social media.- Copywriting for monthly outlet newsletter, internal communications & paid social campaigns.PR & EVENTS- Attendance at hotel events for social coverage & relationship building.- Offering creative ideas & input to bring new & existing hotel events to life.- Taking the lead role in coordinating F&B photo shoots.

Düsseldorf Y Alrededores, Alemania

- Set up, developing and optimizing our Search Engine Marketing (SEM) campaigns for the following markets: India, Malaysia, South Africa, Indonesia and the Philippines.- Conducting daily performance checks and specific performance analysis in order to take needed actions.- Regular alignment with stakeholders in order to discuss further market development opportunities.- Identifying issues and opportunities in the markets and planning markets' next actions accordingly.- Training newcomers and supporting the team by sharing learnings, documenting key tests and contributing to team projects.- Driving various A/B tests within the department such as Responsive Search Ads.- Broad match reduction across all markets in order to bid on qualitative traffic going forward. This included a deep analysis in order to pause campaigns, ad groups and keywords as well as working on the categorization of the existing ones.- DSA account audit and optimization. - Ads and site links re-work due to legal issues as well as personalizing them in order to improve our CTR (click-through-rate).

Madrid

- Meeting clients to discuss their advertising needs- Presenting campaign ideas and costing- Planning and execution of social media campaigns- Negotiating with clients, solving any problems and making sure deadlines are met- Checking and reporting on the campaign’s progress

Marketing, Communications And Pr, Social Sciences

I had a special interest in brand communication and public relations campaigns during my studies. As a result, I took a range of different.

Curso De Adobe Photoshop

Aprender los conocimientos básicos del retoque fotográfico, sobre todo aquel enfocado a la publicidad.

Communication, Culture And Management

Activities and Societies: Erasmus+ Student

Curso De Realización De Spot Publicitario Y Diseño Gráfico

Técnico Superior En Relaciones Públicas