Elena Negrobova Email & Phone Number

Dubai, United Arab Emirates

Rumidimur DMCC is an international distributor of innovative beauty products and professionalskincare. Revitalizing brand, go-to-market, and digital marketing strategies, achieving substantial brand awarenesswithin the first year through a cost-efficient approach, resulting in a notable increase inmarket share. Engineering the development and B2B marketing of an efficient distribution chain, successfully launchingproducts in professional channels such as beauty salons,… Show more Rumidimur DMCC is an international distributor of innovative beauty products and professionalskincare. Revitalizing brand, go-to-market, and digital marketing strategies, achieving substantial brand awarenesswithin the first year through a cost-efficient approach, resulting in a notable increase inmarket share. Engineering the development and B2B marketing of an efficient distribution chain, successfully launchingproducts in professional channels such as beauty salons, aesthetic clinics, pharmacychains, specialized beauty and organic stores, online platforms, resulting in a 25%growth in sales. Pioneering E-commerce launches, introducing the market's first online niche store for innovative cosmetics with a "new generation of products" concept, with no direct competitors, consistently surpassing sales plans, contributing to a 20% YoY revenue growth. Orchestrating and supervising the seamless preparation and active participation in regular offline events, including beauty fairs, influencers' presentations, beauty exhibitions,and trade shows, resulting in a 25% increase in brand visibility and engagement. Show less

Dubai, Uae

 Spearheaded a revolutionary transformation of Live the Nature's brand concept as thefirst e-commerce boutique of natural/organic skincare, mission, and vision, elevatingwebsite design and functionality tools. Crafted and executed a dynamic marketing strategy, achieving a first-page organicsearch ranking within 5 months. Drove E-commerce business development, successfully launching over 50 organic andnatural brands. Diligently monitored website analytics to… Show more  Spearheaded a revolutionary transformation of Live the Nature's brand concept as thefirst e-commerce boutique of natural/organic skincare, mission, and vision, elevatingwebsite design and functionality tools. Crafted and executed a dynamic marketing strategy, achieving a first-page organicsearch ranking within 5 months. Drove E-commerce business development, successfully launching over 50 organic andnatural brands. Diligently monitored website analytics to ensure alignment with KPIs and sales targets,resulting in an impressive 30% yearly sales growth. Show less

Russia

 Directed national BTL and TTL projects across brand portfolios, managing budgets up to$1 million, resulting in a 30% decrease in summer sales and surpassing a 95% redemption rate in annual TTL summer promos for a major brand. Spearheaded large-scale sponsorship projects, successfully executing a major integratedmusic project in 12 cities across Russia in collaboration with a famous music star. Launched a new mid-range brand concept and two premium sub-brands, Rich Fruit… Show more  Directed national BTL and TTL projects across brand portfolios, managing budgets up to$1 million, resulting in a 30% decrease in summer sales and surpassing a 95% redemption rate in annual TTL summer promos for a major brand. Spearheaded large-scale sponsorship projects, successfully executing a major integratedmusic project in 12 cities across Russia in collaboration with a famous music star. Launched a new mid-range brand concept and two premium sub-brands, Rich Fruit Mixand Live Rich, in major Russian cities, supporting distribution campaigns with BTL activations that contributed to a 30% increase in sales, advancing to Marketing Project Manager in May 2005. Show less

Russian Federation

Multon is one of the major FMCG players in Russia.Promoted to the position of Marketing Project Manager after the acquisition by Coca-Cola Company in May 2005.

Russian Federation

 Pioneered the establishment of marketing activities for the company from inception tofull operation within one year, including connections with prominent advertising agencies and media channels to enhance brand visibility and engagement. Cultivated and nurtured relationships with key business partners, fostering collaborativesuccess, resulting in a 15% boost in sales and strengthened partnerships. Spearheaded motivation programs for primary distributors, achieving a 20%… Show more  Pioneered the establishment of marketing activities for the company from inception tofull operation within one year, including connections with prominent advertising agencies and media channels to enhance brand visibility and engagement. Cultivated and nurtured relationships with key business partners, fostering collaborativesuccess, resulting in a 15% boost in sales and strengthened partnerships. Spearheaded motivation programs for primary distributors, achieving a 20% increase insales and heightened engagement with key distribution partners Show less

Master'S Degree, Public Relations, Advertising, And Applied Communication

Professional Diploma, Leadership And Management

Advanced Diploma, Ultimate Digital Marketing Programme