Elena Piovesana Email & Phone Number

I am a Product & Brand Marketing Professional with 6+ years of experience with a very marked value of inclusion and collaboration, highly ambitious and goal oriented. I worked in multinational brand leading companies in different industries from Consumer Electronics (LG Electronics) to Healthcare (Amplifon) and FMCG (Nespresso). I have an agile and strategically thinking mindset, as a matter of fact, I am a very proactive insight&trend seeker person, a characteristic that allows me to add personal value to the projects I manage.In LG, I firstly worked in trade marketing collaborating with all national retailers and sales key accounts in co-marketing activities. After one year with the new role of PM for Home Entertainment, I was leading OLED brand strategy at 360° covering all 5Ps of marketing. I developed strong skills on driving market analysis, designing consumer&trade promotions and creating communications toolkits. One year after, I become Senior PM for LG Home Appliances where I had the opportunity to manage a complex product portfolio (more than 200 SKUs) focusing on new product introductions and technologies (Twinwash, AI DD). I built here the ability in creating a strategic marketing plan with a full end-to end logic.In Amplifon (headquarter), I contributed to the global communication plan of Americas and APAC regions. I was responsible of the media plan, brand identity and content strategy for all brand communications of the regions. I acquired new skills on brand and global management and also valuable basis on customer experience.Actually, I am Product Manager for B2C in Nespresso, responsible of Nespresso Coffee&Machine subscription as a top business priority. My mission is to drive the best offer but also the best customer experience to all customers with the objective to drive qualitative acquisition and increase Nespresso brand lovers. I am gaining lots of experience within a long-term logic, acting as an active base guardian and booster. I will describe myself as a life nature explorer, an adventure lover and sport addicted (e.g. practising yoga, hiking, learning tennis and skiing). Hard passion for fragrances and row materials, I’ve created my own parfume!

Listed skills include Marketing Communication, Teamwork, Public Speaking, Leadership, and 8 others.