I am a results-oriented marketing leader with 9+ years of experience in international companies, passionate about teams and Tech products.Specializing in the digital and product marketing, I am inspired by building outstanding marketing teams and driving the growth of products through effective marketing.I have strong competencies in team management, strategic planning, cost reduction, and driving sales growth through various marketing channels such as Performance, SEO, CRM, Influence, SMM, and Partnership. I have successfully worked with FMCG, EdTech, HealthTech, and SaaS companies.As an marketing leader, I have led three companies, and built product marketing teams from scratch. I have launched 100+ partnership projects with Nike, Puma, TISSOT, Honor, BMW, Mastercard and other renowned brands.Since 2016, I have been leading product marketing teams and have experience in B2B and B2C product domains.
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Co-FounderSvap.AiBarcelona, Ct, Es -
Marketing Consultant & Co-FounderSvap.Ai 2022 - PresentBarcelona, Catalonia, SpainSvap.Ai - an advanced artificial intelligence that instantly corrects accents during online calls. With its innovative real-time accent correction approach, Svap.Ai delivers flawless and crisp sound to your speech, regardless of your accent or pronunciation. -
Chief Marketing OfficerGnuvpn 2022 - 2023Lisbon, PortugalAbout the role:- Launching MVP of the VPN product in international markets.- Strategic planning, market and competitor research.- Team recruitment: Performance, SEO, SEM, ASO, Design, SMM, CRM, Partnership.- Team management: PPC&Facebook managers, SMM&Content team, SEO, SEM, ASO, CRM team, marketing team, design team.- Cross-team management: development, QA, frontend, backend, Analytics e.t.c.- Adapting UX/UI of the app & web design. Improving user journey and… Show more About the role:- Launching MVP of the VPN product in international markets.- Strategic planning, market and competitor research.- Team recruitment: Performance, SEO, SEM, ASO, Design, SMM, CRM, Partnership.- Team management: PPC&Facebook managers, SMM&Content team, SEO, SEM, ASO, CRM team, marketing team, design team.- Cross-team management: development, QA, frontend, backend, Analytics e.t.c.- Adapting UX/UI of the app & web design. Improving user journey and product interaction.- Creating and planning promotional campaigns and offers based on unit economics. Responsible for increasing MAU/MRR and reducing lead costs.- Developing the partner channel, attracting Web 3.0/2.0 partners, CPA & Affiliate marketing.- Developing referral program for customers. Show less
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Partnerships Development Manager CisSkyeng Aug 2021 - Jul 2022CyprusSkyeng is an international EdTech company, an English language academy, and Europe's largest educational software developer. At Skyeng, all English learning takes place online. About the Role:- Marketing strategy and brand awareness - Building and developing strong partner relationships with international brands: Mastercard, H&M, Raiffeisen Bank, McDonalds e.t.c. - Identifying relevant partnership opportunities in-line with brand strategic objectives- Cross-Functional… Show more Skyeng is an international EdTech company, an English language academy, and Europe's largest educational software developer. At Skyeng, all English learning takes place online. About the Role:- Marketing strategy and brand awareness - Building and developing strong partner relationships with international brands: Mastercard, H&M, Raiffeisen Bank, McDonalds e.t.c. - Identifying relevant partnership opportunities in-line with brand strategic objectives- Cross-Functional Team Management Show less -
Head Of Product MarketingZoomclass Jan 2020 - Aug 2021EstoniaZoomclass is an international online fitness platform for consumers & professionals in the fitness industry. About the Role:- Marketing and Product strategy- Developing go-to-market strategy - Driving B2B and B2C growth across the globe- Building and improving value proposition and communication, translating them into offerings that suit new sales opportunities- Implementing a robust processes, set up appropriate tools and tactics and manage it from top of funnel… Show more Zoomclass is an international online fitness platform for consumers & professionals in the fitness industry. About the Role:- Marketing and Product strategy- Developing go-to-market strategy - Driving B2B and B2C growth across the globe- Building and improving value proposition and communication, translating them into offerings that suit new sales opportunities- Implementing a robust processes, set up appropriate tools and tactics and manage it from top of funnel right through to successfully securing new users- Team management Show less -
Marketing ManagerAlready Done 2019 - 2020Dubai, United Arab EmiratesСreation of original and unique concepts of marketing projects: Lamborghini, Wheely, IQOS, Yandex e.t.c.Communications and public relations, marketing and branding, advertising and merchandising, event organization and project management. -
Marketing Sponsorship ManagerA&A Sports 2019 - 2020A&A Sports is an international agency with strong expertise in sport and sponsorship marketing. We have successfully executed numerous projects for Red Bull and other international brands. In 2019, I embarked on my event and project management journey with A&A Sports agency after spending 4.5 years at Red Bull.
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Product Marketing LeadRed Bull Jun 2015 - Sep 2019Austria
Elena Polianina Education Details
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Marketing/Marketing Management, General -
State University Of Land Use PlanningEnvironmental Engineering Technology/Environmental Technology
Frequently Asked Questions about Elena Polianina
What company does Elena Polianina work for?
Elena Polianina works for Svap.ai
What is Elena Polianina's role at the current company?
Elena Polianina's current role is Co-Founder.
What schools did Elena Polianina attend?
Elena Polianina attended Peoples’ Friendship University Of Russia, State University Of Land Use Planning.
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