Elena Putilina, Phd Email & Phone Number

Jersey City, New Jersey, US

• Owning lead sourcing and communication for a fast-paced startup that offers patient engagement and workflow automation solutions for independent healthcare and veterinary practices
• Sourced, mapped and cleaned lead data. Created a CRM database of 15,000 veterinary, 6,600 dental and 2,500 medical leads.
• Owned lead nurturing. Assessed market needs and competitive position, created messaging and thought leadership campaigns. Conducted monthly campaign performance analysis, optimized and managed budget.

Jersey City, New Jersey, US

• Helped a high-growth small business with strategy, product and omnichannel marketing, and funnel optimization initiatives to scale and deliver consistent double-digit growth.
• Established a reseller marketing workstream: CRM, tradeshows, new feature road shows, and webinars, on advisory bases.

New York, New York, US

Expertise on product-market fit and positioning and messaging. Expertise translating healthcare analytics into business actions.

New York, New York, US

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Pleasanton, CA, US

• Led cookieless transition preparation for Crossix Analytics – the leader in privacy-safe pharmaceutical marketing analytics
• Established direct feed business operations model to address pending 3rd-party cookies deprecation.
• Collaborated with Client Services to understand and articulate client needs for cookieless analytics development.

Pleasanton, CA, US

• Led delivery of DIFA – the flagship analytics platform for pharmaceutical marketing campaign performance optimization
• Scaled delivery for the fast-growing big data analytics platform from 125 to 375+ campaigns in 2 years.
• Instituted best practices and KPIs for DIFA delivery standards, leadership reporting and stakeholder management.
• Established Client Services enablement capability to explain DIFA methodology: trainings, new feature presentations, FAQs. Collaborated with Client Services team to troubleshoot analytics deliverables for weekly.
• As a voice of DIFA analytics, effectively communicated complex technical concepts to non-technical client audiences
• Set up client feedback loop to communicate additional analytics needs and DIFA Platform improvement opportunities.

Pleasanton, CA, US

• In November 2019, Crossix exited to Veeva SystemsDIRECTOR, CROSSIX CUSTOMER INSIGHTS ANALYTICS Productized pioneering big data patient segmentation to uncover the most relevant audiences for pharmaceutical clients
• Standardized analytic approach, deliverable content and data visualization. Developed value proposition and enablement materials. As a result, Customer Insights practice was scaled from a project-based program into a.

Paris, France, FR

• Led internal and agency teams in translating business strategy into impactful omnichannel programs
• Led provider and patient omnichannel plans, including audience selection, marketing strategy, analysis, and optimization. Resulting programs met adoption and trial KPIs while reducing agency hours and accelerating.

Paris, France, FR

• Sharpened Diabetes Business Unit’s insight focus and strategic thinking to combat Lantus switching following patent expiration
• Led the diabetes marketing strategy workstream for the Lixisenatide and iGlarLixi launches, including work on positioning, pricing, rebates, and copay structures. Developed provider, payer and patient messaging and.
• All projects exceeded financial KPIs and became best practices for the BU’s approach to marketing strategy applications.

• Strategic excellence program development for pharmaceutical clients of a boutique management consulting company
• Led sell-in and delivery for 3 programs to train a global pharmaceutical company in patient focus, audience selection, digital media, and measurement and optimization analytics. Exceeded revenue target by 16%.

Brentford, Middlesex, GB

• Set business strategy and innovation direction for $500M+ Dental Care portfolio, delivering growth 2x faster than the category
• Evaluated 5-year historic launch performance in core Global markets and recommended to change innovation approach from a molecule-centric to patient-centric. Gained stakeholder alignment and delivered a 15 %.
• Analyzed denture adhesive trends in 6 core markets: Japan, USA, Spain, Russia, CEE, and Brazil. Identified opportunity to launch two new products with an anti-inflammatory benefit. Defined positioning and messaging..

Paris, Île-de-France, FR

• Changed company approach to $300M portfolio from promotional to customer and growth-focused
• Positioned Cointreau on Margarita to ensure competitive differentiation. Served as a lead market for Cointreau global positioning, innovation roadmap, and marketing. Delivered 12% growth vs YA.
• Relaunched Highland Park whisky with new packaging, branding, and messaging. Launch delivered 3x growth vs. YA.
• Led a 15-member team.

Greater Chicago Area, IL, US

• Progressive marketing contributions to large $500 - $700M businesses, consistently delivering double-digit growth
• Identified opportunities to reinvent OREO into the fastest-growing mega-brand (+13% YoY) in Mondelez’s $34B portfolio.
• Led Golden OREO team to deliver the biggest product launch in the prior history of OREO at the time: created product concept, Go-To-Market strategy, developed omnichannel marketing, and sales support.
• Drove $500M+ portfolio to category star performance: Wheat Thins (+28% vs. YA), Triscuit (+5%), Single Serve (+ 20%)
• Led snack cracker portfolio Go-To-Market strategy and rollouts of all new launches.

Phd, Chemistry

Master'S, Chemistry

Visiting Undergraduate Student

Exec Programs, Finance