I am a unicorn leader with a proven record of leading analytics and marketing for health tech B2B SaaS, pharmaceutical, and healthcare businesses. I am consistently recognized as a results-driven change agent and a visionary thinker. I thrive on finding creative solutions, translating technical and analytics complexity to non-technical audiences, scaling and empowering teams to deliver outstanding performance.In short, I work with data to deliver commercial value.I solve the following problems:--Positioning, Competitive Differentiation and Messaging: I used market and competitive analytics to develop a unique value proposition and messaging for patient engagement products at AutoRemind. At GSK, I created positioning, messaging and global go-to-market strategy for a novel $15M+ denture adhesive launch based on market trend and patient needs analysis, as well as historic launch concept assessment. This expertise extended to Primary Venture Partners and Entrepreneurs Roundtable Accelerators, where I provide thought leadership and expertise to B2B SaaS founders (in an advisory capacity). --Deep Healthcare Data Product and Analytics knowledge: I have hands on analytics and product leadership experience in healthcare data products, delivering 375+ Crossix DIFA campaigns and Client Service enablement tools to measure pharmaceutical marketing effectiveness.--Change Management. At Brand Learning Consulting (now Accenture) I focused on driving behavior change for pharma clients, cultivating robust patient-focused cultures and behaviors that improved the outcomes.--Team building, developing and leadership: In all my roles, I built, trained, and led happy, high performing teams (~20 member) that loved getting things done, learning from me, and working with each other.