Elena Rybkina

Elena Rybkina Email and Phone Number

Senior Marketing Executive @ PIX Robotics
Elena Rybkina's Location
Moscow, Moscow City, Russia, Russian Federation
Elena Rybkina's Contact Details
About Elena Rybkina

• 17+ years of marketing management experience in B2B and B2C environment with international leaders in IT, media and telecom.• Focus on marketing function set up and optimization to transform it into an effective lead generation platform with clear processes and KPIs behind it.• Broad marketer with extensive experience of business development, marketing communications, PR, digital marketing, product marketing, channel marketing, customer relationship, market intelligence.• Proven track record of successfully influencing and working across a matrix organization, integrating Marketing with Sales with tangible results.• Strategic thinking, communication and team management skills.

Elena Rybkina's Current Company Details
PIX Robotics

Pix Robotics

View
Senior Marketing Executive
Elena Rybkina Work Experience Details
  • Pix Robotics
    Директор По Маркетингу
    Pix Robotics Jan 2023 - Present
    View
  • Creatio
    Head Of Partner Marketing, Emea Region
    Creatio Feb 2021 - Mar 2022
    • Build, manage and execute the go-to-market strategy to ensure partner and sales growth for global regions, segments, and key verticals.• Direct all elements of partner marketing demand gen plan to increase the number of leads and enhance the quality of leads delivered to the sales and channel teams.• Drive the creation of core marketing content and tools needed to reach the partners with a consistent and relevant messages.• Collaborate with cross-functional teams to get mindshare and resource capacity.
    View
  • Maximatelecom Jsc
    Marketing Lead, Internet Business
    Maximatelecom Jsc Apr 2018 - May 2020
    Moscow, Russian Federation
    • Accelerated the growth of internet traffic by attracting new users and increasing usage rate of the current ones at all the segments of MT_FREE Wi-Fi network infrastructure.• Developed business and media partnerships to increase customer loyalty, accelerate traffic, and promote payed services.• Promoted MT_CITY, the self-service advertisement platform for SMB, and Online-to-Offline (O2O) technology to identify customers in the digital space and bring them to physical locations.• ConductEd external market studies and internal big data analysis to identify customer behavior to provide insights and recommendations.• Worked with senior leadership and cross functional teams to identify and develop new growth opportunities.
    View
  • Fujitsu
    Head Of Marketing Russia And Cis
    Fujitsu Apr 2015 - Jun 2017
    Moscow, Russian Federation
    • Development and management of overall marketing and communications strategy and plan aligned with the company’s business strategy and objectives for Russia and CIS countries.• Implementation of marketing plan by development and execution of marketing programs and activities in the following areas: events, digital activities, advertisement, channel activities, alliance partner activities, account based marketing, customer reference program.• Management of sales leads collection and lead-to-prospect conversion process.• Implementation of sales and channel promotion activities across all product lines.• PR and social media development and communications management.• Marketing team management, budget management.
    View
  • Qliktech
    Marketing Director Russia And Cis
    Qliktech Nov 2011 - Mar 2015
    Moscow, Russian Federation
    • Development of integrated marketing roadmap for Russia and CIS countries; deployment of regional direct and partner marketing activities with focus on growing sales.• Implementation of functional elements of the marketing strategy including events, eDM campaigns, telemarketing, digital marketing and website, collateral. • Management of public relations activities jointly with the local PR agency, acting as an authorized external spokesman.• Set up and execution of channel plans to generate high volume and quality of leads. Marketing to/through/with partners, including resellers, SIs, OEMs.• Driving client reference program across the region, development of local content and campaign materials. • Monitoring of lead follow up and conversions to opportunities to build healthy pipeline.
    View
  • Intercomp Global Services
    Head Of Marketing Department, Russia/Cis
    Intercomp Global Services Oct 2009 - Nov 2011
    • Strategy and Planning: develop marketing strategy for Russia and CIS, manage marketing budget, develop and implement annual market plan. • Marketing Management: develop marketing targets, improve pipeline management process, measure marketing performance.• Business Development: leverage relationships with professional communities and business associations such, develop partner referral program, drive regional growth initiatives.• Product Management: manage the service offerings portfolio, develop and launch new products, develop the pricing strategy, update the Sales Toolkit.• Promotion: develop and implement a marketing mix: proprietary and third-party events, direct mailing, webinars, Internet marketing, PR.• Communications: drive advertising and publications in the media; manage local Internet websites, manage internal communications.
    View
  • Ibm
    Gts Marketing Manager
    Ibm Jan 2008 - Oct 2009
    • Developing GTS marketing strategy and plan of activities for Russia and CIS to help the business achieve its strategic goals; execution of marketing initiatives and campaigns.• Delivering marketing initiatives, campaigns and value messaging that address both customer and partner requirements.• Working with IBM business partners and IBM Channel Managers to develop partner relationships and implement joint marketing initiatives to help drive business. • Supporting Sales and LOB’s Teams with market data, analysis of the marketplace, competitors, opportunities and threats.• Managing marketing budgets and measuring marketing contribution to business goals to demonstrate ROI of different types of marketing initiatives and activities. • Identifying topics for external and internal communication; managing the contents of IBM GTS websites and collaterals.
    View
  • Bpc Banking Technologies
    Marketing Director
    Bpc Banking Technologies Oct 2002 - Dec 2007
    • Defining business goals and developing the plan of domestic and international marketing activities to support the business strategy. • Defining budget requirements needed to meet the business goals, managing the budget and ensuring the ROI of marketing activities. • Representing the company at customer, partner and media events, and industry associations, both domestically and internationally. • Implementing marketing activities and initiatives both in Russia and abroad aimed at generating new business opportunities and increasing the awareness of the company and its solutions. • Developing customer relationships by organizing dedicated customer events, such as User Groups, seminars, relationship building activities, etc.• Building and maintaining media and analyst relations to increase the external coverage of the company and its solutions. • Working with international offices to obtain buy-in to the marketing strategy and ensure that it is in line with regional business objectives.
    View

Elena Rybkina Skills

Marketing Management Strategy Product Marketing Business Development Product Management Management Crm Start Ups B2b Digital Media Marketing Strategy Lead Generation Business Strategy Business Intelligence Brand Management New Business Development Marketing Public Relations Project Management Integrated Marketing Leadership Enterprise Software Digital Marketing Partner Management Strategic Partnerships Marketing Communications Copywriting Market Analysis Field Marketing Demand Generation Business To Business Customer Relationship Management Channel Relationship Management Thought Leadership

Elena Rybkina Education Details

Frequently Asked Questions about Elena Rybkina

What company does Elena Rybkina work for?

Elena Rybkina works for Pix Robotics

What is Elena Rybkina's role at the current company?

Elena Rybkina's current role is Senior Marketing Executive.

What is Elena Rybkina's email address?

Elena Rybkina's email address is el****@****tsu.com

What is Elena Rybkina's direct phone number?

Elena Rybkina's direct phone number is +749578*****

What schools did Elena Rybkina attend?

Elena Rybkina attended Moscow State Linguistic University.

What skills is Elena Rybkina known for?

Elena Rybkina has skills like Marketing Management, Strategy, Product Marketing, Business Development, Product Management, Management, Crm, Start Ups, B2b, Digital Media, Marketing Strategy, Lead Generation.

Not the Elena Rybkina you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.