Elena Rybkina Email & Phone Number

• Build, manage and execute the go-to-market strategy to ensure partner and sales growth for global regions, segments, and key verticals.• Direct all elements of partner marketing demand gen plan to increase the number of leads and enhance the quality of leads delivered to the sales and channel teams.• Drive the creation of core marketing content and tools needed to reach the partners with a consistent and relevant messages.• Collaborate with cross-functional teams to get mindshare and resource capacity.

Moscow, Russian Federation

• Accelerated the growth of internet traffic by attracting new users and increasing usage rate of the current ones at all the segments of MT_FREE Wi-Fi network infrastructure.• Developed business and media partnerships to increase customer loyalty, accelerate traffic, and promote payed services.• Promoted MT_CITY, the self-service advertisement platform for SMB, and Online-to-Offline (O2O) technology to identify customers in the digital space and bring them to physical locations.• ConductEd external market studies and internal big data analysis to identify customer behavior to provide insights and recommendations.• Worked with senior leadership and cross functional teams to identify and develop new growth opportunities.

Moscow, Russian Federation

• Development and management of overall marketing and communications strategy and plan aligned with the company’s business strategy and objectives for Russia and CIS countries.• Implementation of marketing plan by development and execution of marketing programs and activities in the following areas: events, digital activities, advertisement, channel activities, alliance partner activities, account based marketing, customer reference program.• Management of sales leads collection and lead-to-prospect conversion process.• Implementation of sales and channel promotion activities across all product lines.• PR and social media development and communications management.• Marketing team management, budget management.

Moscow, Russian Federation

• Development of integrated marketing roadmap for Russia and CIS countries; deployment of regional direct and partner marketing activities with focus on growing sales.• Implementation of functional elements of the marketing strategy including events, eDM campaigns, telemarketing, digital marketing and website, collateral. • Management of public relations activities jointly with the local PR agency, acting as an authorized external spokesman.• Set up and execution of channel plans to generate high volume and quality of leads. Marketing to/through/with partners, including resellers, SIs, OEMs.• Driving client reference program across the region, development of local content and campaign materials. • Monitoring of lead follow up and conversions to opportunities to build healthy pipeline.

• Strategy and Planning: develop marketing strategy for Russia and CIS, manage marketing budget, develop and implement annual market plan. • Marketing Management: develop marketing targets, improve pipeline management process, measure marketing performance.• Business Development: leverage relationships with professional communities and business associations such, develop partner referral program, drive regional growth initiatives.• Product Management: manage the service offerings portfolio, develop and launch new products, develop the pricing strategy, update the Sales Toolkit.• Promotion: develop and implement a marketing mix: proprietary and third-party events, direct mailing, webinars, Internet marketing, PR.• Communications: drive advertising and publications in the media; manage local Internet websites, manage internal communications.

• Developing GTS marketing strategy and plan of activities for Russia and CIS to help the business achieve its strategic goals; execution of marketing initiatives and campaigns.• Delivering marketing initiatives, campaigns and value messaging that address both customer and partner requirements.• Working with IBM business partners and IBM Channel Managers to develop partner relationships and implement joint marketing initiatives to help drive business. • Supporting Sales and LOB’s Teams with market data, analysis of the marketplace, competitors, opportunities and threats.• Managing marketing budgets and measuring marketing contribution to business goals to demonstrate ROI of different types of marketing initiatives and activities. • Identifying topics for external and internal communication; managing the contents of IBM GTS websites and collaterals.

• Defining business goals and developing the plan of domestic and international marketing activities to support the business strategy. • Defining budget requirements needed to meet the business goals, managing the budget and ensuring the ROI of marketing activities. • Representing the company at customer, partner and media events, and industry associations, both domestically and internationally. • Implementing marketing activities and initiatives both in Russia and abroad aimed at generating new business opportunities and increasing the awareness of the company and its solutions. • Developing customer relationships by organizing dedicated customer events, such as User Groups, seminars, relationship building activities, etc.• Building and maintaining media and analyst relations to increase the external coverage of the company and its solutions. • Working with international offices to obtain buy-in to the marketing strategy and ensure that it is in line with regional business objectives.