Elena Sánchez Cuenca Email & Phone Number

Spain

- Launch of Google Home products category in Spain, first artificial intelligence speaker in the market.- Define the strategy for the commercialization of all our product portfolio in main Retailers and Carriers: Chromecast, Nest Thermostats, Nest Cameras, Google Home, Google Wifi…. - Manage Carrier Accounts: Orange, Vodafone, Yoigo, Telefonica Group as.

Madrid Area, Spain

- Business development for Android and all the Google Hardware related products for Spain, Italy and Portugal in Retail and Carriers- Main point of contact for Android and Chrome OEMs: Samsung, LG, Lenovo, Asus, Acer, Huawei, Motorola, HP….- Sign contracts with all the main retailers for Chromecast products in Spain, Italy and Portugal: Media Markt, El.

Madrid

• Business development in Telco market for both Windows Phone & Windows
• Engage with Marketing and Sales Departments from the Operators to increase Windows Phone share from 1% to 15% in B2B.
• Development of new B2B channels & B2C from Carriers to sell Microsoft devices.
• Present Windows ecosystem in front of end customers CIOs for them to migrate to Windows Phone and Windows 8.
• Work in coordination with main OEMs: Lenovo, HP, Asus, Nokia, HTC, … for both Windows and Windows Phone
• Prepare and follow a plan for Telefonica to grow share of Windows Phone accordingly to a Corp agreement with a commitment of 10% share at the end of the fiscal year.

* Responsible for sell-through, sell-out and marketing activities for Windows Phone in the Telecom channel distribution: Telefónica, Vodafone, Orange, Yoigo and Open Market (TPH, El Corte Inglés)* Ensure Windows Phone presence and knowledge in the Telecom channel working with Carrier Trade Marketing Departments as well as Carrier Training Departments.*.

Madrid Area, Spain

• Responsibility for the achievement of financial and business targets for the complete portfolio set in regard to the relationship first with Telefónica, Orange Spain and Euskaltel.
• Develop, communicate and implement Marketing Objectives/ Strategies in support of the business plan
• Execute and manage incentive plans both in Distribution as well as Direct Sales Force from the Carrier
• Work closely with Sales in the Channel with Exclusive and Non Exclusive Distribution.
• Responsible for forecasting, budget planning and management, program tracking, etc
• Increase relationships within the Carriers. Be responsible for building and managing relationships with key marketing & sales executives within Telefónica and Orange to increase mindshare/ awareness/ market share in.

• Prepare annual business plan for products covering overall marketing plans for end customers, channel, distributors and pc shops.
• Prepare the marketing plan to launch consumer products.
• Support the sales department with all the materials needed (preparation of those materials included): catalogues, POS materials, presentations, merchandisers trainings,…
• Create a loyalty program for the Distribution Channel.
• Business development with special alliances: Canon, Intel, Apli, Fuji Film, Anaya,…
• Attendance to tradeshows, events, web, coordinated with communication campaigns to generate more brand awareness.

• Prepare marketing plan for different markets: Corporate, SME and Retail for 50 countries.
• Create worldwide launching programs for different products.
• Demand generation activities: teasers, mailings, catalogues, events, …
• Establish Channel policy at international level.
• Coordinate marketing team from 50 countries.

• Design and implement the activities of the Marketing Plan for Spain: events, advertisement, communication, launching of products.
• Demand generation activities to increase the leads for the Sales Department.
• Coordinate the company communication, both internal and external for KPNQwest Spain, aligning it with the Marketing Plan.
• Create the Channel Strategy for Spain.

• Encourage Resellers to engage in co-marketing activities managing the Co-op funds.
• Planning, organization and development of the Resellers Certification Program.
• Planning the training for all the new Sun Partners.
• Events organization for the Channel and the development of the main geographical areas.
• Coordinate and write the Sun Reseller Magazine
• Planning the Reseller web contents.

Degree, Management & Business Administration

Degree, Economics

Education record