Elena Sánchez Cuenca Email & Phone Number

Spain

- Launch of Google Home products category in Spain, first artificial intelligence speaker in the market.- Define the strategy for the commercialization of all our product portfolio in main Retailers and Carriers: Chromecast, Nest Thermostats, Nest Cameras, Google Home, Google Wifi…. - Manage Carrier Accounts: Orange, Vodafone, Yoigo, Telefonica Group as main point of contact to develop the smart home proposal.- Manage a team of KAMs to sell into Retail space in Consumer Electronics (Media Markt, FNAC, PC Componentes, Amazon), groceries (Carrefour, Alcampo, El Corte Inglés) and DIY (Leroy Merlin, Bauhaus)- Since December 2017 to June 2018, I was Acting Country Lead for France as well making same tasks as in Spain and Portugal.- The business is increasing significantly YoY with a bigger product portfolio and higher revenues, being Spain one of the most important countries in EMEA.

Madrid Area, Spain

- Business development for Android and all the Google Hardware related products for Spain, Italy and Portugal in Retail and Carriers- Main point of contact for Android and Chrome OEMs: Samsung, LG, Lenovo, Asus, Acer, Huawei, Motorola, HP….- Sign contracts with all the main retailers for Chromecast products in Spain, Italy and Portugal: Media Markt, El Corte Inglés, FNAC, Carrefour, Amazon, MediaWorld, Unieuro, Euronics, Expert, Sonae,...- During that year I opened the whole Italian market starting from scratch, and increased the sales of Chromecast products more than 200% YoY in Spain

Madrid

• Business development in Telco market for both Windows Phone & Windows • Engage with Marketing and Sales Departments from the Operators to increase Windows Phone share from 1% to 15% in B2B.• Development of new B2B channels & B2C from Carriers to sell Microsoft devices.• Present Windows ecosystem in front of end customers CIOs for them to migrate to Windows Phone and Windows 8.• Work in coordination with main OEMs: Lenovo, HP, Asus, Nokia, HTC, … for both Windows and Windows Phone• Prepare and follow a plan for Telefonica to grow share of Windows Phone accordingly to a Corp agreement with a commitment of 10% share at the end of the fiscal year.

* Responsible for sell-through, sell-out and marketing activities for Windows Phone in the Telecom channel distribution: Telefónica, Vodafone, Orange, Yoigo and Open Market (TPH, El Corte Inglés)* Ensure Windows Phone presence and knowledge in the Telecom channel working with Carrier Trade Marketing Departments as well as Carrier Training Departments.* Develop channel plan with KAMs from Windows Phone OEM: Nokia, HTC, Samsung,…* Main point of contact from the Carrier territorial Offices, spreading the voice of Windows Phone and establishing priorities in the distribution in the key areas. * Manage a team of 6 trainers coordinating their activity with our main OEM (Nokia) in order to make Train the trainers, mystery shopping, …* Co-marketing actions with third parties: Universal Pictures, DreamWorks, Aurum… in order to increase the presence in the channel: magazines, POS materials, direct mailing, …

Madrid Area, Spain

• Responsibility for the achievement of financial and business targets for the complete portfolio set in regard to the relationship first with Telefónica, Orange Spain and Euskaltel.• Develop, communicate and implement Marketing Objectives/ Strategies in support of the business plan• Execute and manage incentive plans both in Distribution as well as Direct Sales Force from the Carrier • Work closely with Sales in the Channel with Exclusive and Non Exclusive Distribution. • Responsible for forecasting, budget planning and management, program tracking, etc • Increase relationships within the Carriers. Be responsible for building and managing relationships with key marketing & sales executives within Telefónica and Orange to increase mindshare/ awareness/ market share in regard to the BlackBerry portfolio.• Grow, manage and lead the Channel Marketing team

• Prepare annual business plan for products covering overall marketing plans for end customers, channel, distributors and pc shops.• Prepare the marketing plan to launch consumer products.• Support the sales department with all the materials needed (preparation of those materials included): catalogues, POS materials, presentations, merchandisers trainings,…• Create a loyalty program for the Distribution Channel.• Business development with special alliances: Canon, Intel, Apli, Fuji Film, Anaya,…• Attendance to tradeshows, events, web, coordinated with communication campaigns to generate more brand awareness.• Relationship with Marketing Partners and Suppliers• Liaison and coordination with PR Company. Preparation and implementation of PR Plans and Campaigns and activities: press conferences, press releases, product loans, etc.

• Prepare marketing plan for different markets: Corporate, SME and Retail for 50 countries.• Create worldwide launching programs for different products.• Demand generation activities: teasers, mailings, catalogues, events, … • Establish Channel policy at international level.• Coordinate marketing team from 50 countries.

• Design and implement the activities of the Marketing Plan for Spain: events, advertisement, communication, launching of products.• Demand generation activities to increase the leads for the Sales Department.• Coordinate the company communication, both internal and external for KPNQwest Spain, aligning it with the Marketing Plan.• Create the Channel Strategy for Spain.

• Encourage Resellers to engage in co-marketing activities managing the Co-op funds.• Planning, organization and development of the Resellers Certification Program.• Planning the training for all the new Sun Partners.• Events organization for the Channel and the development of the main geographical areas.• Coordinate and write the Sun Reseller Magazine• Planning the Reseller web contents.

Degree, Management & Business Administration

Degree, Economics

Education record