Elena Sukhar

Elena Sukhar Email and Phone Number

Game Publisher relations and IP licensing @ Phygital International DMCC
Türkiye
Elena Sukhar's Location
Istanbul, Türkiye, Turkey
About Elena Sukhar

With a strong background in business development and strategic partnerships across IT, I’ve built expertise in cultivating key B2B relationships and driving diverse initiatives, from R&D and new market launches to forging partnerships in marketing, product development, and adopting cutting-edge technologies. My passion for large-scale, high-impact entertainment and product innovation in both B2B and B2C has created exciting opportunities, allowing me the freedom to choose projects that genuinely inspire me and align with my expertise and interests.

Elena Sukhar's Current Company Details
Phygital International DMCC

Phygital International Dmcc

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Game Publisher relations and IP licensing
Türkiye
Employees:
30
Elena Sukhar Work Experience Details
  • Phygital International Dmcc
    Game Publisher Relations And Ip Licensing
    Phygital International Dmcc
    Türkiye
  • P2P.Org
    Bd, Institutional Partnerships
    P2P.Org May 2023 - Present
    Cyprus
    Top-3 Non-Custodial network validator and staking provider, rated AAA by Staking Rewards across all categories.With almost $5 billion TVL and a portfolio of more than 45 networks, we offer the highest efficiency and security in staking to major clients around the globe. Continuously investing and supporting new tech for better decentralisation and security solutions.
  • Phygital International Dmcc
    Bd & Game Publisher Relations
    Phygital International Dmcc Apr 2024 - Present
    Dubai, United Arab Emirates
    Phygital: connecting video games and classic competitive sports @ Games of the Future (Dubai, 2025)
  • Saleskickstarter
    Advisor, It Startups / R&D
    Saleskickstarter Oct 2023 - Present
  • Slsbmb
    Head Of Bd, B2B Partnerships
    Slsbmb Feb 2022 - Sep 2023
    London Area, United Kingdom
    BD As A Service – outsourced dealmaking in IT.Next-gen B2B partnerships & founder-level business development for best-in-class tech start-ups: building partnerships and pushing technology innovation at scale by bringing top products and professionals together.Responsibilities:- Strategic planning with client management team; - Market research, competitor research, customer / client / partner development, business model & product/service market fit evaluation;- Development & implementation of sales / outreach strategy and funnel (market & industry segmentation, ICP, product positioning etc.), KPI determination, pitch-writing; - Team selection and onboarding (creative tender, interviews across internal talent hub and external applicants);- Supervision along sales funnel: cold & warm outreach, intro calls & demos, negotiations with prospects & dealmaking. Channels: automated mass email campaigns (a/b/c tests), customized email outreach by segment, LinkedIn outreach;- HR initiatives, job interviews for new talent.Clients/projects:- P2P.org, crypto validator & staking provider- AGIMA, software development- Finallot, B2B investment platform- Check.me, insurance SaaS- Bookla, booking management SaaS- RiseSpace, B2B coaching platform- Yandex Practicum, B2B upskilling for IT teams- Msoft, software development- Umbrella IT, software development
  • Game Insight
    Vp, Strategic Partnerships
    Game Insight Sep 2015 - Jun 2022
    Vilniaus, Lithuania
  • Game Insight
    Head Of Bd & Strategic Partnerships
    Game Insight Jun 2014 - Sep 2015
  • Game Insight
    Business Development Team Lead
    Game Insight Dec 2013 - Jun 2014
    BD & Key partner relations- Establish and manage relationships with key game publishers, distribution, and marketing platforms on a local and global scale; enable early access to new services and products (martech, analytics, development); develop game release and operations strategy online / offline.- Coordinate distribution strategy, develop & improve marketing plans with key decision makers & stakeholders; provide market & platform insights to the teams to make tech and gameplay improvements in accordance with dev guidelines and recommendations; - Explore and educate internal teams on best practices to improve product performance and monetization.- Monitor and analyze ongoing performance and change in games KPIs, keep track of competitors’ business to determine market trends, and provide relevant case studies for the team.- Search for new business opportunities, promotion channels, and monetization tools for the games; provide ROI evaluation- Marketing & promotion partnerships, IP licensing, community events (cybersport, gamejams, beta-testing)
  • Game Insight
    Bd Manager
    Game Insight Sep 2011 - Dec 2013
    New business development: expanding games distribution on mobile globally. Target markets: Korea, Japan, China. 
Responsibilities:- Maximize commercial opportunities by exploring and evaluating new distribution channels, potential publishers and local specifics of games business;- Determine and sign key service providers for games operations in selected regions 
- Manage projects from deal set-up to project release; act as a liaison between internal and external teams during project launch and operation; provide support for legal and finance on local business specifics and limitations; supervise PR & UA campaigns; 
- Monitor competitors’ activity and adjust distribution strategy in order to maintain a competitive edge;
- Attend key industry conferences and trade events to explore new business opportunities
  • Google For Startups Eu
    Business Mentor, App/Game Start-Ups
    Google For Startups Eu Jul 2019 - Dec 2019
    Gamedev mentor at Indie Game Accelerator 2019 for growth-stage startups from emerging markets, empowering startups from EMEA, SEA, LATAM and more for Product, UX, IAP/AD monetisation, Market research and evaluation.Mentoring in Google's San Francisco acceleration program for growth-stage startups from emerging markets, empowering startups from Europe, India, Brazil, Indonesia and more in the areas of mobile, monetization and business multi international management .The Indie Games Accelerator from Google Play is a 10-week accelerator program for high potential indie game studios, designed to help developers build and grow a successful games company.
  • Big Fat Games
    Business Development Lead
    Big Fat Games Aug 2010 - Aug 2011
    Riga, Latvia
    Responsibilities:- Market research, analytics;
- Media planning and promotions management;
- Social media marketing;
- Community management and customer relations;
- Game performance analytics;- Game design (social/viral features, monetization).
  • Ef English First
    Pr & Marketing Communications
    Ef English First Nov 2007 - Jun 2010
    Responsibilities:

- Control over marketing and PR strategies of the company;
- Market research and brand awareness;- Media planning and budget distribution;
- Planning and execution of online / offline promotional campaigns, BTL events;
- Creation of promo materials, text revision;- Search for new advertising opportunities.

Elena Sukhar Education Details

Frequently Asked Questions about Elena Sukhar

What company does Elena Sukhar work for?

Elena Sukhar works for Phygital International Dmcc

What is Elena Sukhar's role at the current company?

Elena Sukhar's current role is Game Publisher relations and IP licensing.

What schools did Elena Sukhar attend?

Elena Sukhar attended Bbdo - Strategy And Growth, Vilniaus Universiteto Verslo Mokykla / Vilnius University Business School.

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