- Develop and execute sales plans and programs, both short and long range, to ensure the profit growth and expansion of Technology and IT products and/or services.- Work in collaboration with the Mexico leadership team to formulate strategies and action plans to create value to our customers, the organization and address opportunities- Lead the design of strategy across various high-value business projects within the Technology sector. - Manage the entire sales cycle including prospecting, outreach, qualifying, pitching, and closing.- Lead the sales team to define training, skills, technology roadmaps for sales & marketing.

- Develop and strengthen strategic partnerships with key companies to deliver customized solutions, comprehensive consulting support and relationship management.- Build exciting customer pitches including defining the value proposition, business case and overall storyline.- Research, analyze and monitor financial, technological, and demographic factors to capitalize market opportunities.- Ensure effective control of sales results and corrective action to achieve sales objectives.

- Establish sales objectives by forecasting and developing annual sales quotas for Mexico and projecting expected sales volumes and profit for existing and new products.- Lead the design of strategy across various high-value business projects within the governmental, corporate and academic sector. - Develop the repositioning strategy for the company in Mexico: services offer, quality product improvement, diversifyng the portfolio. - Internal mentoring to support the team acquire the newly designed values and processes. - Drive the strategic planning process and advise the sales team during strategy formulation, development and execution.- Support the evaluation and development of the long-term strategic plans across the departments. - Develop multi-year strategies and goals.- Establish measurement criteria to monitor the performance of established strategies consistently, identify deficiencies and implement solutions.- Maintain sales volume by tracking changing trends, economic indicators, competitors and supply and demand.- Maintain staff job results by training, counseling and tracking a ten-member team.

- Provide strategy, goals and plans to improve performance, including coordinating with other areas in solving business and product problems.- Lead operations to achieve profitable sales target and KPIs.- Develop influential relationships with target customers at all levels, understand decision-making processes and design strategies to maximize profits of existing customers.- Coordinate with internal departments and the company’s network to fulfill customers’ needs.- Increase of the renewal ratio from 80% to 93%.

- Resolution of queries about local market and provision of consulting services on trade and investment in local market- Organization and coordination of promotional and foreign direct investment activities, events and conferences.- Elaboration of market studies on business opportunities in key sectors (Public Works, Infrastructures, Engineering, Renewables Energies, Mining) - Preparation of economic reports, market researches and databases.- Organization and coordination of Spanish companies in major trade fairs under Spanish Official Pavilions.