Elena Sanchez Email & Phone Number

Menlo Park, Ca, Us

Working as Chief of Staff for Network Infra & overseeing the Rotational RNE Program globally.

London, Gb

REKKI is a free mobile app that let businesses to order and chat with any supplier.I was the first product manager, taking ownership of the product from the CEO, doing foundational work to scale and future-proof the app, infrastructure and its services. Responsible for managing four cross-functional teams, defining product direction and objectives, bridging different areas of the business/tech. Reporting to theLeadership Team.Achievements- Shorten the app release cycle from monthly to weekly. Enabled CodePush to deploy immediate fixes to production bypassing the stores.- Doubled client-side development capacity by unifying Android and iOS app’s tech stack.- Defined and rolled out the new design system and component library for the apps. Increased the sign up-to-order conversion rate by 400% YoY- Successfully orchestrated a complex migration of customers to a new data structure to empower Data Science and Product teams. Kept legacy systems running during the phased release.- Brought and supported members of other areas of the business to the Product and Tech org, growing them into Product Managers and Test engineers.- Defined the career path and expectations for Product Managers, and a group of engineers. Implemented a light-weight feedback cycle to help teams improve their performance.- Developed a product strategy to support the CTO with the tech stack transition from CouchDB to Postgres, Elixir to Go and Python.- Implemented a product localisation framework and tooling to be able to spin off a new language for the app, backend services and emails. Reduced the translation time from two months to a week.- Developed Python scripts and SQL queries to help the daily operations of the Sales and Customer Success teams worldwide (during migration phases).- Oversaw the rollout of various internal initiatives: Salesforce implementation, Customer referral program, Integrations with external supplier systems to process REKKI orders.

New York, Ny, Us

Responsible for shipping the first centralised, global frontend for Vogue, GQ, Wired, Glamour, etc. across 11 markets (220+ million monthly unique users). Led three cross-functional teams. Directly responsible for the new ad portfolio, products roadmap, global rollout strategy and its KPIs. Reported to the Extended Leadership Team.- Launched the first global, multitenant frontend for Vogue and GQ, using React and GraphQL, doubling site performance.- Migrated and redirected over 1m articles for the pilot phase, improving the publications’ Google search rankings and traffic. - Streamlined the digital advertising portfolio from 200+ formats to a high-quality set of IAB standard ad formats, increasing ads viewability by 50% YoY.- Standardised product tracking and taxonomies reducing 80% of data discrepancies. This enabled the editorial teams to improve their content strategies.- Scaled from one to three cross-functional teams.- Leveraged data and insights to eliminate company silos. Aligning international sales, editorial, data and engineering teams towards the new platform rollout.

Amsterdam, Netherlands, Nl

Maintained, grew and innovated the service for the 170+ million accounts through hundreds of A/B and multivariate experiments. Lead a cross-functional team (engineering, UX, data science, copywriting) with ownership of the full tech stack on desktop, mobile web and apps (iOS and Android). Used SQL and Hive to analyse vast amounts of data to inform team’s OKRs and product roadmap. - Increased profile completeness by 5% YoY, increasing conversion due to easier payments.- Increased account confirmation rate by 10% YoY.- Acted as the ambassador of the product, holding several show-and-tell sessions to share the knowledge about user behaviour, insights, experiment results and so on.- Kick-started the internal group “Women in tech @ Booking” reaching over 600+ members.- Introduced and iterated on Booking.com’s first onboarding site for Product Owners to sustain company growth (+150 Product Owners at the time).- Won the 3rd place in the 2016 Customer Service Hackathon.

London, Gb

Started as a strategy intern and quickly grew into the Product Owner role. Developed end-to-end products for TfL, Ford and Go-Ahead. All products were built in-house by cross-functional teams using Scrum.- Launched Transport for London’s first internal iOS app for the TfL Ambassadors team, reducing operational costs by an estimate of 15% YoY.- Launched Ford’s GoDrive (car sharing service) desktop and mobile website; introduced the automated ID validation flow, reducing wait times by 700% (from a week to 24 hours).- Mentored Junior Product Owners; in many cases helping them improve/achieve promotions to fully-fledged Product Owners.

London, Gb

Content editing for the Hotcourses Latin America blog about career choices, universities, courses, sponsorships and so on.- Published over 300 SEO-rich, evergreen articles cumulating +1M views.

Fort Lauderdale, Florida, Us

DANAConnect is a B2B IT service with an online platform combining CRM with secure data storage and multi-channel communication (email, SMS, MMS and callings).-----Responsible for B2B communication and marketing strategies. Led the cross-functional team which relaunched the B2B self-service centre. Applied Kanban methodology as part of our development process.- Gathered requirements and identified key problem areas to revamp the old self-service site, created video tutorials and optimised their entry points, reducing inbound calls by 30% YoY.- Introduced Google Sites as a tool to engage, communicate and keep teams up to date.- Produced the brand and corporate videos to boost brand perception and aid recruitment.- Published the first series of B2B bulletins to keep clients up to date with new releases and features.

Master'S Degree, Computer And Information Sciences, General

Bachelor Of Science - Bs, Journalism And Media Studies