Eleni Sofou Email & Phone Number

Athens, Gr

Thessaloniki, Central Macedonia, Greece

Athens, Greece

Athens, Greece

• Established the Business Development division in WFW Athens • Direct and coordinate all business development activities in WFW Athens• Lead the firm’s Client Listening Programme; conduct interviews and collect feedback from key clients. Responsible for the application of the feedback to the firm’s strategy and culture • Collaborate closely with partners, with a view to increase their market visibility and extend their client base; introduce them to prospective clients, conduct research and inform them about recent developments in their field of expertise, design their business development plan, provide ongoing advice and measure their progress • Spot opportunities and develop strategic business plans around them; facilitate their implementation• Work closely with senior management to run a vigorous campaign in London and New York where I liaise with law firms and investment banks assisting clients who are interested in pursuing investment opportunities in Greece • Present the firm’s capabilities and introduce the teams to private equity funds, financial institutions, consulting firms, corporates and wealth management firms • Produce case studies, briefings and educational material for selected clients • Create the office’s annual budget. Collaborate with various departments, such as senior management and finance• Held responsible for the coordination of the firm’s participation in tenders; gather information from all our offices and complete and submit tender documents• Create customised marketing brochures that present the office’s experience and capabilities in several fields, such as restructuring, privatisations, joint ventures and M&A• Devise and implement internal initiatives involving WFW’s client management software, meeting recording process etc. • Deliver business development training sessions to partners and senior associates providing practical advice and best practice tips for building strong client relationships and winning more work

London, United Kingdom

• Actively involved in several prospective client meetings, covering all asset classes and different institutional client types; pension funds, local authorities, family offices and endowments and foundations;• Assisted with strategic territory planning by conducting analysis on UK Institutional Investors and by providing insights on industry trends;• Actively involved in the introduction and promotion of Wellington’s first ever Diversified Growth Fund to potential investors. This entailed: o Close collaboration with the Funds’ portfolio managers and investment directors to create marketing materials;o Extensive market research paired with frequent meetings with the business development managers to develop a dynamic sales strategy; and,o Regular updates and pitches to the firm’s management on the project’s progress.• Collaborated closely with Wellington’s product management and legal divisions to resolve potential issues surrounding client negotiations during their on-boarding process;• Developed customised marketing materials for Wellington’s investment approaches;• Responsible for completion of RfPs in fixed income, equity and alternative investment approaches;• Initiated a working group to enhance collaboration between relationship analysts and other teams within the firm.

United Kingdom

• Created and managed a portfolio of approximately 100 UK and Greek institutional investors, such as fund of funds, private banks and family offices in order to promote the company’s hedge funds;• Represented the firm in several asset management conferences (Monaco, Dubai, Milan, Paris), where I focused in advancing the relationships with major UK and Greek clients;• Conducted thorough research and gained extensive knowledge in Sovereign Wealth Fund institutions. Studied the model of the Norwegian SWF and examined its application into the African SWFs;• Composed the funds’ marketing materials, such as due diligence questionnaires, presentations and monthly factsheets.

Athens, Greece

• Held responsible for monitoring all customers’ profiles and directed the sales force accordingly;• Conducted thorough market analysis and developed a powerful product-pricing strategy determining the optimal positioning of the company within competition; • Applied innovative techniques for the management of the company’s sales force, which led to an increase of turnover by 9%, the next year.

Thessaloniki, Greece

• Collaborated with senior management for the preparation of financial reports for the firm’s shareholders and stakeholders;• Interacted frequently with Greek banks regarding the company’s current and future loans;• Gained experience in financial management disciplines such as performance evaluation and budgeting.

Msc, Management, Merit

Modules: Accounting and Corporate Reporting Analysis, Finance, Business Economics, International Marketing, Strategic Management, Project.

Bsc, Industrial Management And Technology, Hons (8.2/10)

Modules: Elements of Engineering Mechanics, Industrial Unit Operations, Financial Accounting, Operational Research, Elements of Electrical.

National Greek Apolitirion, 18.2/20

Modules: Mathematics (18/20), Physics (18.7/20), Business Economics (19.1/20), Business Administration (18.1/20)