Eleni Shipp

Eleni Shipp Email and Phone Number

Partner, The Partnering Group, Board Advisor @ The Partnering Group
Eleni Shipp's Location
Columbus, Ohio, United States, United States
Eleni Shipp's Contact Details

Eleni Shipp personal email

n/a
About Eleni Shipp

Eleni Shipp is a Partner, The Partnering Group, Board Advisor at The Partnering Group. She possess expertise in market research, marketing strategy, brand management, customer insight, cross functional team leadership and 45 more skills. Colleagues describe her as "I've leveraged Eleni's expertise for a variety of strategic initiatives. Each time I've found her to be someone I can trust behind the scenes to effectively determine solutions for key business challenges as well as someone I can leverage to creatively and convincingly communicate the recommendations to clients. She's done a terrific job, and I look forward to working with her again." and "I worked for Eleni when she was the director of P&G's effort to better serve lower income consumers and markets. She's an amazing strategic thinker and has an uncanny knack for finding what's truly important in any business situation, no matter how complex. She's a true role model to me as a marketer."

Eleni Shipp's Current Company Details
The Partnering Group

The Partnering Group

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Partner, The Partnering Group, Board Advisor
Eleni Shipp Work Experience Details
  • The Partnering Group
    Partner
    The Partnering Group Feb 2023 - Present
    Cincinnati, Ohio, Us
    View
  • Fenwick Brands
    Strategic Partner
    Fenwick Brands Jul 2014 - Present
    Birmingham, Al, Us
    Fenwick Brands partners with high potential CPG brands, helping them develop operational excellence to realize long term potential. Fenwick extends the optimal capital, strategic leadership and a team of established industry advisors to elevate brands in the marketplace.
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  • Eleni Shipp Llc
    Partner
    Eleni Shipp Llc Jan 2022 - Feb 2023
  • Lemi Shine
    Chief Marketing Officer
    Lemi Shine Apr 2021 - Jul 2022
    Austin, Texas, Us
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  • Lemi Shine
    Vice President Marketing
    Lemi Shine May 2020 - Apr 2021
    Austin, Texas, Us
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  • Eleni Shipp Llc
    Principal
    Eleni Shipp Llc Nov 2013 - May 2020
    Marketing and market research consulting with a sweet spot in strategic market analysis and customer marketing. Recent and current projects include transforming a $10 Billion company to a customer business development and marketing organization, leading the 5 year innovation pipeline for a food brand and analyzing the last 7 years of media messages on a specific platform.
  • Tradewind Group
    Partner, Tradewind Group-Marketing And Market Research Consulting
    Tradewind Group Jun 2001 - Oct 2013
    Our firm takes projects that a Marketing Director or CMO could handle themselves if they had an extra 24 hours in a day. We can take these on with virtually no ramp up because we used to be those marketing directors for blue chip companies like Procter & Gamble. My specialties on the team include: Brand Management, Customer Marketing, Sales and Training & Development
  • Procter & Gamble
    Marketing Director, Low Income Consumers And Dollar Channel
    Procter & Gamble Jan 1996 - Jun 2001
    Cincinnati, Ohio, Us
    As one of the first people in Customer Marketing at P&G I helped start up this new business model for P&G and the broader industry. While working with the Dollar Channel, I identified an opportunity to better meet lower income consumer needs and delivered a plan that closed over $650 Million in sales across multiple categories & retailers in North America.
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  • Procter & Gamble
    Associate Director Training & Development- Brand Management
    Procter & Gamble Jan 1992 - Dec 1995
    Cincinnati, Ohio, Us
    Led capability development for P&G's brand management organization. Facilitated P&G Speed team- a cross functional team on how to get products to market faster.
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  • Procter & Gamble
    Brand Management -Brand Manager & Assistant Brand Manager
    Procter & Gamble Aug 1986 - Dec 1991
    Cincinnati, Ohio, Us
    Successfully led laundry businesses and the Cascade brand. Introduced Cascade Rinse Aid as a competitive measure to protect the Cascade business.
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Eleni Shipp Skills

Market Research Marketing Strategy Brand Management Customer Insight Cross Functional Team Leadership Brand Equity Shopper Marketing Market Analysis Strategy Consumer Behaviour Segmentation Marketing Research Consumer Products Competitive Analysis Strategic Thinking Fmcg Marketing Brand Architecture Product Innovation Strategic Planning Competitive Intelligence Market Planning Integrated Marketing Business Insights Consumer Insight Marketing Management Product Marketing Analysis Retail New Business Development Analytics Quantitative Research Global Marketing Brand Development Pricing Strategy Market Intelligence Nielsen Product Launch Trade Marketing Consumer Goods Start Ups P&l Management Marketing Mix Modeling Ethnography Pricing Focus Groups Positioning Insight Generation International Marketing Advertising Research

Eleni Shipp Education Details

  • University Of Michigan
    University Of Michigan
    Marketing

Frequently Asked Questions about Eleni Shipp

What company does Eleni Shipp work for?

Eleni Shipp works for The Partnering Group

What is Eleni Shipp's role at the current company?

Eleni Shipp's current role is Partner, The Partnering Group, Board Advisor.

What is Eleni Shipp's email address?

Eleni Shipp's email address is es****@****nds.com

What is Eleni Shipp's direct phone number?

Eleni Shipp's direct phone number is +120541*****

What schools did Eleni Shipp attend?

Eleni Shipp attended University Of Michigan.

What are some of Eleni Shipp's interests?

Eleni Shipp has interest in Poverty Alleviation, Animal Welfare, Economic Empowerment.

What skills is Eleni Shipp known for?

Eleni Shipp has skills like Market Research, Marketing Strategy, Brand Management, Customer Insight, Cross Functional Team Leadership, Brand Equity, Shopper Marketing, Market Analysis, Strategy, Consumer Behaviour, Segmentation, Marketing Research.

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