Elenita Chmilowski Email & Phone Number

New York, Ny, Us

Williamsport, Pennsylvania, United States

New York, Ny

Lead and execute the marketing strategy for ICG (IPS) publisher library lines of business in all United States markets. Spearhead and supervise the timely and high-quality development of long-range strategies and multimedia marketing plans and activities that support and drive business objectives. Develop, direct and deliver tactical cross-media marketing communication to include social media, blog, trade shows, webinars, promotions, presentations, newsletter and advertising materials. Established personal brand recognition through monthly Morsels for your Mind Newsletter, and other external communication pieces to maintain mindshare, achieve title recognition through various industry best of lists.

New York, Ny

Manage the marketing, sales, and operation of business units in support of library titles. Collaborate with senior executives in Editorial Board meetings to make acquisition and publication decisions. Publish newsletter and other external communication pieces to maintain mindshare and drive purchasing decisions. Coordinate significant presence at library conferences to showcase authors as keynote speakers/panelists and establish company booth as a prime destination for librarians.

New York , Ny

Concurrent with Director of Library Sales. Manage sales for 8 owned imprints and 200 client imprints. Oversee all phases of customer relationships, including marketing, sales, distribution, co-op placement, expenditures, promotions, and communications. Work with publisher on acquisition recommendations, content development, design, and marketing/sale of titles. Set revenue targets that reflect maximum sell through and alignment with broader business goals. Serve as sales liaison for Perseus properties. Spearheaded and successfully negotiated sale and delivery of 850 fully-stocked mini gift-kit fixtures into Barnes & Noble retail and college bookstores, resulting in their increased sales of 13% within first 6 months. Designed packaging of mini gift-kits with manufacturer, for maximum customer appeal

New York, Ny

Motivated and managed a team of 21 commission-based sales professionals for wholesale and retail accounts throughout the United States and Canada. Revitalized product and sales training program and held weekly meetings to facilitate sales to national accounts, libraries, cultural institutions, and academic organizations. Translated into 30% increase in sales revenue.

New York, Ny

Built relationships with and proactively serviced key accounts. Negotiated sales deals with and managed accounts representing 33% of the company’s entire business revenues. Maintained awareness of market trends and audience tastes to guide efforts. Created Mac ad campaign for reference division.

Certificate, Digital And Social Media Marketing

Drive Customer Engagement, Sales, and Profits

Bachelor Of Arts (B.A.)