Elena Radu Email & Phone Number

• Update web footprint in HTML / Drupal / Adobe AEM (text, image, video, document, banner).• Manual Testing QA for new and updated web pages• Use content management systems to analyze website traffic and users engagement• Collaborate with marketing and design teams to plan and develop new content• Stay updated on industry trends and adjust strategy as neededCertified on Google Analytics and Google Ads. Using Adobe Enterprise Manager (AEM), HTML, CSS, Drupal, Google Search Console, Optimizely, Hotjar, Pearl, Tableau BI to discover user journey insights and recommend actions.SCRUM Master: - guiding the team on how to use Agile / Scrum practices to improve customer experience; guiding team to remove impediments by finding the right personnel and approach; build a safe environment where problems can be raised without fear of blame, retribution or being judged, with focus on the problem - solving; support Product Owner on grooming & backlog maintenance.

Marketing Planning and Strategy - define and execute digital strategy to raise online conversion and win revenue; develop, implement, track and optimize digital marketing projects to reach annual targetSCRUM and Agile Project Management - Global experience with program launches in multiple geographies simultaneously. Putting SCRUM, Agile and DesignThinking principles, and practices to work.Subject Matter Expert - Serve as a subject matter expert on solutions like Google Analytics.Top Achivement: 90% of personalization projects had higher click-through rate than the original content; developed multiple industry-centered personalizations for the Middle East and Africa.Demand Generation and Campaigns - design campaigns to drive leadgeneration with strong lead to opportunity conversion. Execute web page localization, A/B Tests and heatmaps;Digital Analytics and Digital Performance Measurement - marketing customer analytics, segmentation, and targeting. Run analytics to measure status, define action plan and measure results;

Bucharest, Romania

Understand user behavior, optimize user journey and recommend SEO marketing actions to meet KPIs; Using Google Analytics, Google Search Console, Drupal CMS, Hotjar, Pearl, Tableau BI to discover user journey insights and recommend actions;Implement a digital strategy to maximize demand and ensure top effectiveness for our digital presenceMeasure digital strategy effectiveness. Share web deployment strategy and execution plan with market leadersShare digital best practices to improve customer engagement and organic traffic, increasing ROITop results:SEO optimization for 10 product pages, resulting in organic traffic increase >10%Improved organic traffic by over 20% YTYDeployed over 400 new pages, improving UX

Bucharest, Romania

Managing IBM partners portfolio against competition, offering sales enablement and best practice sharing. Providing portfolio and programs to support sales and marketing.Main objective: Create a portfolio based webinar and demo program for sellers and customers. This includes content designed to be leveraged by sales and business unit leaders.- Work with sales, technical professionals, labs, product marketing and leadership to determine the best topics and delivery- Develop new ways to attract and highlight innovations, products and thought leadership topics for prospects and customers.- Networking and attend conferences relevant to this program area to enhance program conversion and best practices- Work with IT and vendors (at&t, gotomeeting or other) to set up the underlying technology used to create a compelling webinar program optimized for both live and on demand usage.

Bucharest, Romania

Main objective: Define and recommend strategies to reach business goals through 2500 sellers in Europe; use cohorts to drive buyer journey;-Building Sales Skills Strategy Drive sales enablement programs and workshops; Identify opportunities to cross-sell and upsell additional services; -Driving Pipeline: Build strong engagement with top programs to achieve revenue and growth; Promote best practices to support sales opportunity identification; -Supporting Executive Communication: Lead best practice sharing, win stories and references among sellers;-Content management: Select the best content to build sales skills for 2500 sellers in Europe; Key accomplishments: -Run face to face enablement sessions for over 70 sales teams, working on top European accounts. Overall seminars rating 3.6 on a scale 1-4;-Drove Online sales education program reaching to 80% adoption across sellers;-Designed Sales Managers enablement around Advanced coaching, Hiring for success and Pitching for Executive customers;

Bucharest

Main Objective: Lead new way of marketing into sales teams, increasing focus on industry, digital eminence across Sales & Distribution team;-Supporting Demand Generation: Work on marketing collateral that help increase the marketing pipeline and optimize sales against top competitors;-Driving Pipeline Growth: Develop an action plan and recommendations for performance improvement-Developing sales enablement programs Implementing sales skills development (in class, e-mail, digital channels, social media) for over 2500 sellers across 18 industry-offerings. -Supporting executive communication Managing executive communication towards the sales teamsKey accomplishments: -Support new customer acquisition, build enablement and marketing strategies based on market insight for Europe Industry trends 2015-Design sales enablement program based on 18 industry trends and local best practices

Bucharest, Romania

Main objective: Managing global Oracle external communication for BPs-Management, development and planning Driving cross-functional and virtual teams across 6 continents on external communication for business partners-Corporate communication strategy through events, online, email and social media tactics for business partners -Marketing Campaign Development: Working with worldwide product managers to develop demand generation tactics Key accomplishments: -Drove communication projects from local initiatives into worldwide adoption-Support business partners marketing along with Oracle providing customizable marketing kits

Bucharest, Romania

http://competencycenter.oracle.com/Main objective: Develop education program for Business Partners, drive adoption and growth-Web Management: Manage program development cross LOB, update the online training platform for business partners;-Business Partners Communication: Coordinate, schedule, validate and publish new training content for business partners; Designing weekly news and communication for internal/external audience;-Creating online marketing campaigns: Awareness, Product Focus and Certification Campaigns for business partners. Designing and execute business partner events, competitions and product launchesKey accomplishment: Promoting Oracle Education in over 20 countries

Bucharest, Romania

- Project management: Rollout Competency Center application worldwide- Web design: Solve functionality issues, testing and fixing bugs- Content management: Coordinate, schedule, validate and publish new content- Key achievement: Start European project and growing into Global project

UTI is offering new solutions and security systems, offering a full range of services, including: planning, implementing and service. (www.uti.ro)- Creating User’s Manuals for software and hardware products- Creating Marketing and Sales Kits- Participate in Security events dedicated to Aerospace and Defense, Government, Healthcare, Retail and Telecom industry sectors