6 years of work experience in an international advertising agency. I have made an exciting & diverse path, starting my career in the media buying department, proceeding then to development, and having ultimately evolved to a strategic position.Since 2017 I have been working as an external consultant with B2B companies within different business fields, delivering them exponential revenue growth applying Growth Hacking marketing strategies. For now, I define and optimize key marketing metrics, establish communication strategies and form brand identities, refine digital product flows and UX, design mockup pages.Main strengths:- Great combination of analytical and creative skills.- Deep dive into the subject that drives business to maximum performance.- Comprehension of clients’ needs and business orientation.Core competencies: Marketing and Digital Strategies, Research and Analysis, Business Analytics, Customer Journey and User Flow, SEO, SMM, PPC, Email Marketing, UX/UI, Content Marketing.
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Head Of MarketingTitanappsUkraine -
Marketing LeadTitanapps Jun 2023 - Present -
Marketing LeadRailsware Mar 2022 - Present -
Conversion MarketerCrocoblock Nov 2019 - Aug 2021Achievements:• Met monthly KPIs to release 3+ new product pages to generate purchases from the website.• Improved retention rate via a new dashboard, increasing upgrades & renewals.• Completed product rebrand maintaining consistency of design & visual concepts.• The improved subscription model, av. check increased by 12%.• Integrated donation tool as a new source of income. -
Marketing Consultant, Senior Strategic PlannerParacosm.Project May 2019 - Dec 2019Ukraine• Development of Digital and Communication Strategies.• Research and Analysis of the industry to define opportunities both in Marketing and Product Development.• Preparing recommendations on optimization of the product's UX/UI. -
Senior Strategic Planner42Dm Corporation Jan 2017 - Apr 2019Ukraine | Usa• Elaboration of strategy proposals for clients and prospects, achievable via digital tools.• Client acquisition together with business development managers. • Supervision of the phases of a project (Discovery - Transformation - Delivery). • Developing the KPIs for SEO, SMM, PPC, Email Marketing and Content management campaigns.• UX/UI development for Blockchain Explorer Tool.• Presenting strategic plans and reports to the clients.• Preparing strategic proposals, reports… Show more • Elaboration of strategy proposals for clients and prospects, achievable via digital tools.• Client acquisition together with business development managers. • Supervision of the phases of a project (Discovery - Transformation - Delivery). • Developing the KPIs for SEO, SMM, PPC, Email Marketing and Content management campaigns.• UX/UI development for Blockchain Explorer Tool.• Presenting strategic plans and reports to the clients.• Preparing strategic proposals, reports and KPI’s for New Business and Client Service teams.• Project deliverables coordination and control of the KPIs.• Team briefing. Show less -
Visual StrategistMaster Ad | Posterscope Dec 2015 - Dec 2016Ukraine• Development of strategic and tactic approaches in advertising using all media channels.• Market analysis and opportunities research in Out-of-Home media.• Supervision of creative projects.• Conducting workshops on out-of-home advertising.
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Business Development ManagerMaster Ad | Posterscope Jan 2013 - Dec 2015Ukraine• Client acquisition through tenders.• Managing creative projects.• Identification of opportunities for campaigns, services and internal processes, boosting KPI's of the agency.• Effective communication of the value proposition in proposals and presentations.• Providing vocational learning programs for clients and partners.
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Media Planner And BuyerMaster Ad Sep 2010 - Jan 2013• Development of effective media plans according to the goals.• Searching for high-quality advertising locations. • Price negotiations with the contractor.• Reporting.
Elen Tsarova Education Details
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Kyiv Academy Of Media ArtsArt Direction | Media & Advertising -
Aegis AcademyMasters Of Integration | Marketing & Media -
Institute Of Tourism Of The Ukraine Trade Unions FederationSpecialist Degree, Tourism Management -
Institute Of Tourism Of The Ukraine Trade Unions FederationBusiness Administration And Management, General
Frequently Asked Questions about Elen Tsarova
What company does Elen Tsarova work for?
Elen Tsarova works for Titanapps
What is Elen Tsarova's role at the current company?
Elen Tsarova's current role is Head of Marketing.
What schools did Elen Tsarova attend?
Elen Tsarova attended Kyiv Academy Of Media Arts, Aegis Academy, Institute Of Tourism Of The Ukraine Trade Unions Federation, Institute Of Tourism Of The Ukraine Trade Unions Federation.
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