Eleonora Marchetti Email and Phone Number

Responsible for leading the Marketing team in charge of Office Supply & Workplace Solution (+130M Sales turnover), reporting to GM of Lyreco Italy, I Lead 7 direct reports and overall 30+ people, work cross with the organization.Key responsibilities:o Drive Products & Services strategy in different markets (Office, Tech, Paper, Cleaning, Packaging, Furniture, Catering, GAW, POD, Customized item) o Define Category and Sustainable Offero Drive Change Management organization in the new mktg team o Market intelligence o Manage commercial conditions of Supplier, contract, purchasing, stocko Design and drive close Sales the segment value proposition o Build and drive pricing & promotion strategy in different channel (Smb, Corporate, Mid, Digital)o Manage BEP for trade marketing expenses and contributions

I’m responsible for driving Lyreco successfully into the Office Category through management of the products and services portfolio about: Generic Office products like Stationary, Personalized items, Gadgets, Paper, Label, Filing, Furniture, Christmas Gift.72,5M€ Sales turnover managed with more than 30.000 items.I deliver best in class marketing activity and create strategic category growth vision meeting sales and profitability targets.I’m managing a team of executives including 2 Product Managers, 4 Assistants, 1 Coordinator, 1 Supervisor of Customized items and 2 Customized products Specialist.

I was in charge to require products and services out of catalogue supporting sales people to satisfy the customer’s requests. My responsibilities was: purchasing and buyer management, supplier’s scouting, price negotiation, defining terms and conditions; sales force supporting and coaching about the new items on Office, Industrial, Furniture, Customized items, Cleaning, Giveaways, Christmas gift and so on. Sales turnover managed above € 10M€ with more than 20.000 items.

My main objective was to study and implement new products and services, analysing the market opportunities, making research, developing new tools and maintain relationships with distributors, customers, and sales team to ensure the future success of a company. I was responsible for developing and implementing new international projects in Italy like Print on Demand, Giveaways studying the potential market, competitors, making supplier scouting and defining the products range and pricing implementing the customer journey flow.

I managed the Non Catalogue Dept. composed of 4 people and I was the Supervisor for the Personalized Product Project for the big customers. I was in charge to develop the partnership with Italian Wholesaler managing and implementing more than 8500 items. My responsibilities was to set the price strategy, study the impacts on each departments, creation of a dedicated flow and deliver internal procedures.

I was in charge of some special projects like Brand Identity, Banking and Personalized Products for most important customers, selecting products, part of suppliers and implemented the supply chain to create a special range personalized with the customer’s brand platform. I also studied and developed the steps at the Global level to guarantee the Global Service for Customers. Some case histories has been Armani, Generali Insurance, Nespresso, Prenatal and so on . Also I worked in team with the Marcom to implement and develop the tool of the Personalized Pens hosted on our website.Management and co-coordination of a special team composed of other 3 people.

I supported the Non Catalogue Product Manager during the standard activities of the Non Catalogue Dept. My job was to find no catalogue products, best quotations and new suppliers in order to satisfy the clients’ requests supporting the sales force proposition.

Orders Management, customer service and administrative issues, relationships with clients and stakeholder