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Innovation, communication, and team leading are the guiding threads of my professional journey. I have always loved the idea of using communication to catch people's curiosity and offer them something new to learn.I started in the events world with the agency Piano B, as a creative strategist, eventually becoming the coordinator of the creative department and digital director. Those were the days of guerrilla marketing and ambient marketing, true unconventional marketing: without permits, flyers, or hostesses.With the advent of social networks, I immediately immersed myself in these new channels, trying to understand how to integrate them into my work to make events accessible online and bring them to life before and after their occurrence. In 2013, I brought my cross-channel creativity to Adacto (now Var Group), refining my digital skills.In 2018, I joined Twico (now SG Company) as Digital Creative Strategy Director, exploring advanced platforms for virtual events (welcome 2020) and creating high-quality editorial plans for social channels.From this experience, my love for podcasts was born, new media for storytelling and dissemination, simple and accessible anywhere. Valuable in educational contexts as well. Since 2021, I have been working at Cast Edutainment, handling brand communication and the editorial strategy for the podcast catalog Gli Ascoltabili.To keep things interesting, I have also consulted for several startups, including rockin’1000 and We are Epico. In 2013, I co-founded WOOP food, the first crowdfunding platform in the agri-food sector.My favourite works:2009 Aspettando il solehttps://t.ly/ZZ7dYhttps://t.ly/sAw4Y2013 MSC Crocierehttps://www.pianob.it/client/msc-crociere/2016 We Are Epicohttps://epico.com/2019 Pandora Stagazinghttps://www.sinergie.org/case-histories/pandora-stargazing2023 Amori Tossici / Demoni Urbanihttps://t.ly/WctiA2024 Intelligenza Realehttps://www.youtube.com/@IntelligenzaReale
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Creative CoordinatorVenticento Srl Oct 2024 - PresentMilan, Lombardy, Italy -
Head Of Content Strategy & Communication ManagerCast Edutainment Jun 2021 - Sep 2024Milan, Lombardy, ItalyI’m responsible for managing the positioning and development of Gli Ascoltabili - the podcast publishing house and Cast Education – the eLearning platform, both owned by Cast Edutainment.- Development of communication and marketing strategies (atl, btl and digital)- Communication budget management- Team leading (authors, project managers, producers and digital specialists)- Research and supervision of external collaborators and suppliers- Responsible for the editorial plan… Show more I’m responsible for managing the positioning and development of Gli Ascoltabili - the podcast publishing house and Cast Education – the eLearning platform, both owned by Cast Edutainment.- Development of communication and marketing strategies (atl, btl and digital)- Communication budget management- Team leading (authors, project managers, producers and digital specialists)- Research and supervision of external collaborators and suppliers- Responsible for the editorial plan and catalogue of the Gli Ascoltabili- Creators management- Development of branded podcast- Partner search for new business development and special projects- Supervision and direction of the production processes for promotional content (digital and offline)- Analysis and monitoring of activities for the development of new strategies- Trends researchBest podcasts: Demoni Urbani, Nora, Predatori, Ikaros, Milano Bandita. Innovative projects: Amori Tossici – Demoni UrbaniMain clients: Ducati, Pirelli, Eni Show less -
Digital Creative Strategy DirectorSg Company S.P.A. Apr 2019 - May 2021Milan Area, ItalyIn April 2019 Twico merged into SG Company and I became Digital Creative Strategy Director of +uno, the creative factory of the company.Main responsabilities: - Lead the content and creative strategic team- Provide creative direction on content production- Develop, implement and manage branded content and content marketing projects- Implement and develop omnichannel communication strategies- Amplify events creating customized digital ecostistemas and… Show more In April 2019 Twico merged into SG Company and I became Digital Creative Strategy Director of +uno, the creative factory of the company.Main responsabilities: - Lead the content and creative strategic team- Provide creative direction on content production- Develop, implement and manage branded content and content marketing projects- Implement and develop omnichannel communication strategies- Amplify events creating customized digital ecostistemas and communication strategies- Collaborating to the digital transformation of the Group- Boad MemberMain clients: Be Charge, Pandora, Dainese, Haribo, Jacuzzi, Puig, Pasta Agnesi, Campari. Show less -
Digital Creative Strategy DirectorTwico Jun 2018 - Apr 2019Milan Area, Italy -
Digital Creative StrategistTwico Jun 2017 - Jun 2018Milan, Lombardy, Italy -
ProfessorIstituto Europeo Di Design Mar 2017 - Apr 2019Milan Area, ItalyProfessorDigital Smart tools for events -
Co FounderWoop Food Jul 2015 - Jul 2018WOOP food is a reward-based crowdfunding platform, specialized in food and agriculture projects made in Italy. The projects will be directly related with IGP, DOP, DOC and Organic products, sustainable agricolture methods and techniques, traditional regional food and niche diet products (intolerances and allergies), but also tech products, specialised shops and food events.www.woopfood.comMain activities and responsibilities- Co Founder- Head of Communication -
Cross Channel Specialist // Digital StrategistAdacto Dec 2013 - May 2017Milan Area, Italywww.adacto.itMain activities and responsibilities- Develop, implement and manage cross channel integrated communication projects- Define digital and social channels strategy- Define cross media planning- Interface directly with clients- Editorial social plan creation- Providing creative direction to the social and graphic teams- Selection and supervision of a network of national suppliers- Plan original campaign- Content creation and day-to-day… Show more www.adacto.itMain activities and responsibilities- Develop, implement and manage cross channel integrated communication projects- Define digital and social channels strategy- Define cross media planning- Interface directly with clients- Editorial social plan creation- Providing creative direction to the social and graphic teams- Selection and supervision of a network of national suppliers- Plan original campaign- Content creation and day-to-day monitoring and reporting of clients’ social channels- Turn relations into business opportunities: partnership, co-marketing projects, …- Manage social internal communicationMain clientsAmplifon, Vodafone, Fondazione Bracco, eFanswer, Sammontana Show less -
Digital Director // Creative Unit CoordinatorPiano B Sep 2010 - Dec 2012Milan Area, ItalyMain activities and responsibilities- Develop and define creative strategy- Develop web strategies and define digital tools to support events ad offline activities- Develop BTL activities (guerrilla, ambient marketing, ambush marketing)- Market researches and competitor analysis- Manage a team of 5 people- Selection and supervision of a network of international suppliers- CopywritingClientsadidas Originals, Le Coq Sportif, MSC Crociere, Nestlè Purina… Show more Main activities and responsibilities- Develop and define creative strategy- Develop web strategies and define digital tools to support events ad offline activities- Develop BTL activities (guerrilla, ambient marketing, ambush marketing)- Market researches and competitor analysis- Manage a team of 5 people- Selection and supervision of a network of international suppliers- CopywritingClientsadidas Originals, Le Coq Sportif, MSC Crociere, Nestlè Purina, Beiersdorf Nivea, Beiersdorf Hansaplast, RCS, Stage Entertainment, Diesel, Samsung, MTV Comedy Central, Suzuki, Nespresso, Goodyear, Yamaha. Show less -
Unconventional And Digital Strategist // Creative Director AssistancePiano B Sep 2008 - Aug 2010Milan Area, ItalyMain activities and responsibilities:- Develop and define creative strategy- Define uncoventional communication activities (BTL, web)- Content production: copywriter- Define and plan Creative Director's tasks and agenda -
Unconventional Creative And StrategistPiano B Sep 2007 - Sep 2008Milan Area, Italy- Define uncoventional communication activities (BTL, web)- Content production: copywriter- Work experience as producer of events -
Adv SellerSulsente And Bellio Company Aug 2006 - Dec 2006Bassano Del Grappa- Adv planning- Supply catalogues seller
Eleonora Chiomento Skills
Eleonora Chiomento Education Details
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Unconventional Marketing -
Sociology -
Plentywood High SchoolHigh School Diploma
Frequently Asked Questions about Eleonora Chiomento
What company does Eleonora Chiomento work for?
Eleonora Chiomento works for Venticento Srl
What is Eleonora Chiomento's role at the current company?
Eleonora Chiomento's current role is Coordinator & Strategy Thinker.
What is Eleonora Chiomento's email address?
Eleonora Chiomento's email address is el****@****ail.com
What is Eleonora Chiomento's direct phone number?
Eleonora Chiomento's direct phone number is +39 02 8723*****
What schools did Eleonora Chiomento attend?
Eleonora Chiomento attended Naba _ Nuova Accademia Di Belle Arti Milano, Università Degli Studi Di Padova, Plentywood High School.
What are some of Eleonora Chiomento's interests?
Eleonora Chiomento has interest in Videogames, Social Services, International Travel, Blogging, New Technology, Environment, Art, Basketball, Music, Books.
What skills is Eleonora Chiomento known for?
Eleonora Chiomento has skills like Digital Marketing, Blogging, New Media, Event Management, Marketing Communications, Social Media Marketing, Integrated Marketing, Creative Direction, Viral Marketing, Unconventional Events, Advertising, Social Media.
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