Responsible for managing and maintaining the relationship with the agency's clients and coordinating the account team on communication, PR and press office activities.

Management of the brand relation with Italian fashion and trade press. Media planning. Budget management. Creation of the digital PR strategies and activities with influencers and talents. Organization of press days and special events, coordination of the team activities and special projects.

Communication strategies, press releases, relations with journalists, coordinationof international PR agencies. Organization of interviews for the top management, content management and revamping of the Group website, internal newsletter, company Intranet and events/road shows, departmental budget planning.

Coordination of the international team and preparation of materials for all the communication activities managed by the Branding & Communication team, support to corporate/financial communications, monitoring of competitors, creation and translation of press releases, press clippings reports, special events organization and support.

Liaising with national magazine, newspapers, broadcast and online journalists. Writing and translating press releases, ecards and website/app contents.Daily monitoring and clipping of press, press reviews. Fashion shows and special events planning and organization.

Definition and support of all the promotional activities of the worldwide countries, sell-out data, guidelines implementation, merchandising, openings and opportunities in new countries,pricing policy definition, forecast and budgeting.

Relation with media, event and fashion show organization on the whole Asiatic territory. Creation of business plan and strategies for the entrance in new markets.

Event organization, press release, managing the relations with clients and media.