Outline the company strategy and redesign internal processes;Align marketing strategies with business goals, develop plans to bolster organizational strategic objectives;Complete management of company rebranding for MELPO by BCI Europe (www.melpo.eu);Definition of KPIs for measuring organizational performance, monitor and analyze metrics to gauge progress, and implement initiatives to enhance overall performance;Introduction of an internal digital transformation project implementing a new ERP system and redefinition of internal processes;Creation of a performance management system.

Establish detailed plans and budgets;Monitor project progress, develop periodic reports, identify potential delays or issues, and provide solutions to address them;Analyze supplier proposals and develop offers; Prepare annual budget and long-term financial forecasts. Collaborate with different business areas to ensure financial expectations are aligned with overall business objectives;Evaluate the performance of assigned key accounts and make strategic decisions;Define expansion strategies in new markets through the identification of business opportunities;Lead client relations;Coordinate Chinese technical team;Organize tradeshows;Conduct market research.

Outline the company strategy and redesign internal processes;Align marketing strategies with business goals, develop plans to bolster organizational strategic objectives;Complete management of company rebranding for MELPO by BCI Europe (www.melpo.eu);Definition of KPIs for measuring organizational performance, monitor and analyze metrics to gauge progress, and implement initiatives to enhance overall performance;Introduction of an internal digital transformation project implementing a new ERP system and redefinition of internal processes;Creation of a performance management system.

Defined strategies and designed processes for retail innovation projects;Directed, as global project manager, “RED” RFID system project for Chanel Paris in 20 countries; Evaluated, planned, managed, and controlled digital signage projects for Luxottica stores in 36 countries (Totem, Videowall, Wall-mounted, Ledwall, and Touch Tables);Tracked project status, conducted risks and issues assessment;Performed regular reporting;Supervised partners and suppliers in different countries;Monitored time and cost during all stages of implementation to achieve the objectives;Traveled abroad for partner training and negotiations; Delivered 4 pilot installations of RFID systems and led the installation of 200 digital signage screens.

Developed communication plans, visibility strategies, and marketing campaigns;Executed communication programs and merchandising support activities; Managed and planned new media/web strategies for the Chinese market (WeChat, Weibo, Tmall);Organized trade fairs and events (including SIAL Shanghai);Worked with the design team on the development of catalogs, promotional and advertising material;Mentored two interns;Launched Coop products on Tmall and VIP.com.

Guided business negotiations;Managed relations with purchasing offices and chefs of high-end hotels and restaurants;Kept track of customer satisfaction and created reports;Developed customer network and acquired 5 new customers.

Implemented visual merchandising and marketing activities;Managed social media and online marketing campaigns;Performed in-store daily activities and coordinated two employees;Managed warehouse and stock; Performed sales at trade fairs;Built an e-commerce website.

Reception of customer requests and coordination with the technical office for the implementation of ad hoc solutions;Translation of promotional material;Market research.