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Elena Popova is a Director of Customer Success at OrthoFX at OrthoFX. She possess expertise in marketing, analytics, strategy, account management, mobile devices and 4 more skills. Colleagues describe her as "Elena was a student in my Digital Marketing Content Strategy course at NYU. She applied the principles and skills she received in class and took it to the next level with creative and effective marketing planning that included video, editorial content, search engine marketing, and analytics. She showed great passion for learning, digital strategy and had remarkable insight into current trends when developing her final content marketing plan for a real company. Elena was a pleasure to have in class; I can assure that her positive attitude and communication skills will make a great addition to any team!"
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Director Of Customer SuccessOrthofx May 2021 - PresentFremont, California, Us-Lead the establishment and growth of the Customer Success and Patient Sales teams, managing a diverse group of 15 professionals across multiple continents to significantly enhance team efficiency and performance. Key projects include:- Revamping sales process, resulting in a substantial increase in patient conversion rates and revenue, with the patient sales team generating up to 65% of company sales.- Spearheading the successful implementation of Salesforce, optimizing CRM and operational efficiency, and integrated seven departments into a centralized system, significantly improving response times and operational efficiency.- Collaborating cross-functionally to design a comprehensive commission structure, aligning incentives with performance and team goals, driving continuous improvement and organizational growth. -
Manager Of Customer Success And Patient OutreachOrthofx Jan 2020 - PresentFremont, California, Us
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Sales ManagerCandid™ Mar 2018 - Jan 2020New York, UsDeveloped sales strategy for clear aligners, including coaching anda sales playbook, and led the expansion of the inside sales team from 6 to over 14 members in a new Columbus, OH office. Enhanced team growth and customer service through regular meetings and cross-functional strategies. Additionally, managed sales metrics analysis, patient outreach strategies, and performance reporting, driving operational efficiency and team success. -
Project Manager/Assistant Of Innovation StrategyRalph Lauren Jan 2016 - Mar 2018New York, UsConducted research into emerging technology and material trends, identifying strategic innovation opportunities and potential vendor partnerships. Managed project initiatives, such as customer loyalty programs, influencer collaborations, and the development of "Future" concept stores. Additionally, managed marketing activations for high-profile events like the Olympics and US Open, leveraging these platforms to enhance brand visibility and engagement. Ensured effectivecommunication with stakeholders and external partners, and coordinating updates to leadership, which facilitated strategic alignment and provided critical insights for decision-making. -
Assistant To Svp, Internal CommunicationsRalph Lauren Jan 2014 - Jan 2016New York, Us
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Account ManagerAdvantage Solutions: Sales, Marketing, Technology Jul 2011 - Jan 2014St Louis, Missouri, UsFostered strategic relationships with grocery store buyers andinternal departments, negotiating contracts and pricing strategies. Presented new products and data-driven insights to optimize sales and partnerships with both large retailers and smaller stores. Managed two key retail accounts generating over $100MM annually, representing more than 20 manufacturers. Led client consultations on new strategies and performance enhancements, consistently achieving sales and distribution targets.
Elena Popova Skills
Elena Popova Education Details
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Canisius UniversityInternational Business/International Relations -
Nyu School Of Professional StudiesDigital Campaign Management
Frequently Asked Questions about Elena Popova
What company does Elena Popova work for?
Elena Popova works for Orthofx
What is Elena Popova's role at the current company?
Elena Popova's current role is Director of Customer Success at OrthoFX.
What is Elena Popova's email address?
Elena Popova's email address is el****@****ons.net
What is Elena Popova's direct phone number?
Elena Popova's direct phone number is +171622*****
What schools did Elena Popova attend?
Elena Popova attended Canisius University, Nyu School Of Professional Studies.
What skills is Elena Popova known for?
Elena Popova has skills like Marketing, Analytics, Strategy, Account Management, Mobile Devices, Retail, Sales, Internal Communications, Merchandising.
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