Senior Data Analyst on the PQI Analytics team supporting our Sims, Lifestyles and ARPG titles.- Implementing data analytics to identify suitable players from distinct cohorts.- Formulating and executing plans to pinpoint the right players for playtests, catering to the feedback and technical needs of development teams.- Enhancing the value of player insights by integrating vital data sources from the EA data ecosystem to player cohorts.- Creating innovative strategies to engage new players, thereby boosting the diversity of the playtesting panel.- Creating workflows to manage data pipelines that sped up insights delivery.- Designing and executing playtest plans and timelines, ensuring optimal player selection that delivered the right players 100% of the time.

Data Analyst on the PQI Analytics team supporting our skate. title- Engineered and deployed innovative recruitment methodologies using SQL and survey tools, increasing playtest participation by 150%.- Analyzed behaviour, sentiment and survey data to create actionable player cohorts that improved KPI-driven assessments.- Managed a 234k-member playtest panel and facilitated six community playtests, drawing in over 50k unique participants.- Created data workflows that streamlined the recruitment and feedback processes for ongoing game development.

Part-time Associate Analyst on the SDI Sports FIFA FUT Live Team- Conducted daily SQL queries to analyze player habits, & campaign performance, influencing feature prioritization.- Developed a telemetry-based session duration model for player engagement, standardizing insights across game titles.- Reported on key events, such as the STEAM Free Trial, optimizing player acquisition strategies based on conversion data.- Designed a launch dashboard for FIFA22, utilized by executives for daily performance tracking.- Resolved reward system issues affecting millions of players, improving player satisfaction and retention.

Business Analyst on the SDI Sports FIFA Ultimate TeamWinner of the In The Game Creativity Award

- Data Sciences Division under the Chief Data Office - Data mining and data engineering projects- Use of R Studio, Git and Microsoft applications

Seasonal retail sales worker with LCBO- Provided exceptional customer service during the holidays on the floor- Gained retail knowledge as well as wine, beer and spirits knowledge- Responsible for coordinating curb-side pickups, and assisting with licensee orders and checkouts

- Collected survey results and performed statistical analysis on data and summarized my findings in a technical report- Analyzed suggestions from stakeholders to improve how we deliver content- Ran statistical tests in Excel to determine the effectiveness of promotional activities - Used my mathematical suggestions to improve promotional ads- Cleaned and analyzed data sets- Created visual dashboards using PowerBI - Gained experience working in the public sector