Took the lead over market analysis and reporting together with the head of E-commerce. (used mostly Google Data Studio, Google Analytics and Power BI.) Managed multiple projects simultaneously using Trello. Took over the responsibility to create, manage and analyze paid social media advertisements, including budgeting. (Facebook, IG, TikTok, Criteo and Google)Managed copywriting to improve SEO and assisted with A/B testing

As a Client Solution Architect I managed key accounts in both Beverage and Tobacco category. I was responsible for the delivery and interpretation of NielsenIQ-data to the end consumer (FMCG companies). Managing cross-country projects where the client category needs had to be translated and adapted to the insights NielsenIQ could offer them. In addition, conducted and presented ad-hoc market analysis to the clients.Successful Projects:-Led Swedish market Chewing Tobacco… Show more As a Client Solution Architect I managed key accounts in both Beverage and Tobacco category. I was responsible for the delivery and interpretation of NielsenIQ-data to the end consumer (FMCG companies). Managing cross-country projects where the client category needs had to be translated and adapted to the insights NielsenIQ could offer them. In addition, conducted and presented ad-hoc market analysis to the clients.Successful Projects:-Led Swedish market Chewing Tobacco category definition project, where the NielsenIQ data and definition was alligned with both retailers and FMCG companies. This resulted in increase in both data quality and revenue.  -Led an offshore cross-functional team in the role as a project manager to migrate the database construction from legacy to CIP for a key account. This migration was completed on schedule and facilitated an automated process on database correction/validation and resulted in higher data quality and great cost savings. Show less

In the role as Client Liaison i led cross-country projects and handled client accounts on both Beverage and Chocolate Category. (ex: Coca-Cola and Mars) I handled various responsibilities around data quality and conducted ad-hoc market analysis.

In the role as Client Instruction I led projects and handled the client accounts in mainly the Beverage Category. (ex: Coca-Cola)I was part of the end-to-end process of data production from input from retailers to the database output on the clients ftp's. I validated / analyzed the data and reported any quality deviations and kept close track of any alterations of the data that could be the case of concern to the end-user.

Planned and executed marketing strategies based on marketing mix model. Executed direct mail campaigns, organized client meetings and events. Conducted campaign analysis.

Market analysis and sales