Elessandria Smith, Mim Email & Phone Number

Portland, OR, US

Vancouver, Washington, US

• Develop digital marketing strategies & manage digital marketing execution for campaigns that combine sales, search engine marketing (SEM), social advertising, reputation management, search engine optimizations (SEO).
• Build relationships with clients by exceeding campaign objectives through quality control, customer service, project management, and digital marketing strategy for the multi-family real estate, student housing, SaaS.
• Project manage design, videography, photography, website creation, social advertising, blogs, reputation management, and blogging.

Vancouver, Washington, US

• Managed a team of Digital Marketing Associates & Social Media Specialists to ensure quality of work and all client deliverables are met for strategic campaign growth & engagement for a portfolio of 40-90 accounts.
• Manage campaign execution across all departments (creative services, account services, SEM, social advertising, reputation management, SEO, etc.) by consistently reviewing the data & strategically making data-driven.
• Grew one of those new verticals by over 600% resulting in 30% of the company’s revenue in just under 2 years. Establish standard operating procedures, training curriculum, & systems that were crucial in the company’s.
• Build relationships with clients by establishing consistent communication and develop an in-depth understanding of each client’s campaign objectives and expectations
• Develop standard operating procedures, training programs, & systems
• Manage a team that tracks, optimizes and reports on 10-20 campaigns each across multiple digital platforms

Vancouver, Washington, US

• Upheld position & responsibilities as a Digital Marketing Manager at GTMA while also piloting an industry first case study–– living & working at a client partner’s community with the ultimate goal of leasing-up four.
• Fostered relationships with over 200 local businesses and influencers to garner sponsorships & event participation using outreach marketing
• Relayed valuable data to the marketing teams including demographics information on community residents. These valuable insights provided the marketing team with critical knowledge into how we can more efficiently.
• Partnered with on-site teams to develop and participate in over 70 community events in one year
• Conducted monthly marketing meetings with on-site teams for training, reporting and campaign planning
• Curated & shot content for more storytelling opportunities within the leasing process

Vancouver, Washington, US

• Manage campaign execution, lead marketing strategy, and utilize expertise in all digital marketing principles across client base. Other responsibilities include:
• Set up, manage, track, optimize, and report on campaigns for multiple social networks.
• Build engagement by developing local partnerships on the client’s behalf.
• Manage the online reputation for clients and ensure quality control.
• Discover emerging market and industry trends backed in data and strategy for client recommendation.
• Google Analytics certified.

Vancouver, Washington, US

• Managed all aspects of the digital social campaigns which included, but was not limited to, posting on multiple social networks, managing lead activity, monitoring online reputation, and creating social media content..
• Implemented an in-depth understanding of digital strategy for each community backed in demographic data as well as hyperlocal community & market research.
• Developed social narrative campaigns rich in hyper-local community marketing.

• Maintained the brand’s personality across online content and social media channels. Notable achievements included:
• Implemented company's first marketing promotion; facilitated the creation of a new company logo.
• Increased early enrollment by 20% and new participant enrollment by 5% through implementation of new marketing promotions.
• Advocated to boost brand awareness, customer acquisition and retention through management of the company’s Facebook, Twitter, Instagram, Care.com, and Yelp.

• Helped each child discover their unique potential– academically, socially, and interpersonally. Other responsibilities included:
• Taught and tutored children in mathematics, science, English, and other subjects for academic enrichment.
• Oversaw between 10-65 students; resolved conflicts with crisis and behavioral management techniques.
• Implemented athletically oriented activities that encouraged an active mind and body.

• Created engaging social media content to reach stakeholders. Posted daily updates and handled comments and inquiries on social media channels. Additional responsibilities included:
• Reported entertainment news; managed social media sites to increase both company and client online presence.
• Created blog entries for Deraney PR’s personal blog, The Comfy Chair.

Thousand Oaks, CA, US

• Mentored students throughout the study abroad process while assisting the Study Abroad Director and supporting staff.Other responsibilities included:
• Managed students’ study abroad portfolios; Counseled and informed them about the process and correct documentation.
• Reported and organized all incoming international student's study abroad portfolios; acted as point of contact for all communication.
• Conducted information sessions for prospective students and promoted study abroad events.
• Liaised with on­-campus offices and partner international universities and adapted information accordingly.
• Created, prepared, and arranged informational materials for events and study abroad programs.

Master’S Degree, International Marketing

Bachelor’S Degree, Communication And Media Studies

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication