Evan Lewis Email and Phone Number

I’m excited to announce my new role as Managing Director of Broadwater Resort and Tonic by the Bay. This strategic position allows me to focus on the long-term priorities of both businesses while operating remotely, supported by the highly capable management teams we’ve put in place.With their expertise handling day-to-day operations, I’m able to work as needed, ensuring we deliver exceptional experiences for our guests and continue driving growth and innovation.I am looking forward to spending this summer in Perth while continuing to guide these two incredible businesses from a strategic perspective.

Having acquired the business in 2018, I have served as resort manager and managing director of Broadwater Resort and Tonic by the Bay Restaurant and Bar. I led operations, enhanced guest experiences, and drove strategic initiatives that established these properties as premier destinations in Western Australia.Under my leadership, Broadwater Resort earned significant accolades, including Gold at the West Australian Tourism Awards in both 2022 and 2024, reflecting the dedication and excellence of our team.I prioritised delivering exceptional guest experiences, fostering a culture of team development, and implementing innovative operational and marketing strategies. These efforts drove sustained growth, strengthened brand recognition, and ensured the long-term success of the businesses.In addition to these roles, I served as a Board Director for the Margaret River Busselton Tourism Association for five years. This position enabled me to collaborate on initiatives that promoted regional tourism, supported community engagement, and championed sustainable practices across the industry.These accomplishments have honed my expertise in leadership, strategic planning, and collaboration, equipping me to deliver impactful results in the tourism and hospitality sector.

I started Ovolyc Vodka to bring Mongolian Vodka to the States, conceiving and launching the organization from its inception. This included naming and brand development, focus group testing, business model development, supply contract negotiations (it is bottled at the source in Mongolia), and requisite licensing and permits.

I established this consultancy business to service multiple commercial assignments on which I was invited to participate. The most recent contract was a 14-month stint for AccorHotels in Greater China and dedicated to the repositioning the leading the subscription loyalty program in China, Hong Kong, Macau, and Taiwan. I was responsible for the following:• Leading the core project team• Analyzing the previous operating model forensically, which was declining• Researching client segments extensively from various perspectives, for example, their state of relationship (past, existing, and potential clients), whether they were internal or external, etc.• Delivering the project proposal and investment submission to the Board, which approved the revolutionary strategy plan for their business strategy plan for their business.

StayCorp is a startup providing innovative solutions to the global hotel industry. StayCorp's launch product 'StayAngel' is a solutions driven application that helps solve the hotel industry's number one issue: increasing the volume of direct online reservations. .

In this role, I established the Public Relations and Corporate Communications functions for the Group, with my budget rising to $6.5M USD annually. I developed the global team of both in-house groups and retained agencies from multiple international locations, such as Hong Kong, Shanghai, Singapore, Tokyo, Hawaii, Jakarta, Seoul, and Venice. I was in charge of the downtown brand, T Galleria, launch, from the initial event in September, 2013, in Hawaii, to the opening of locations in Hong Kong, Macau, Singapore, Okinawa, Guam, and Saipan, over the following four months. A few other things of which I am proud:• Headed announcement of entry into Europe and other markets with comprehensive stake-holder engagement• Achieved $23M USD in advertisement value equivalency (AVE) in year 1, 2013, and forecasted to exceed $30M USD in 2014• Doubled social media following and engagement year-on-year 2012 and 2013

As a member of the Asia Pacific Regional Executive Team, I contributed to the overall strategy of the organization in the region. My responsibility was to integrate communications throughout the organization and in charge of the media and crisis teams. These responsibilities extended across the organizational network, consisting of 530 hotels, 16 markets, and seven hotel brands. In addition, the employee base was in excess of 50,000 for all internal communications. The communicators were from Bangkok, Hong Kong, Jakarta, Shanghai, Singapore, and Sydney. I developed pioneering market research activities for the region (which is called the Accor Asia Pacific Business Traveller Research). I directed the implementation of industry-leading sustainable development actions for the organization in the Asia Pacific (both social and environmental). I was responsible for communications integration between the global team and investor relations departments. All told, I grew the regional communications team threefold between 2008 and 2012, aligned with network growth and the increasing legitimacy of its function. In addition, I was awarded the following during that time:• Chair of CSR Asia – Community Investment Round Table 2011• Public Affairs Asia Gold Standard Awards Runner Up, 2012, Professional Excellence Category• Awarded Gold Bernache (Accor’s highest accolade), 2012, for contributions to Corporate Social Responsibility and Communications

I oversaw the Marketing function in 12 Asian markets, including the key growth markets of China, India, and Japan. I led the regional marketing functions when the network grew from 80 to 180 hotels between 2005 and 2009. Part of my responsibility in this role was to drive loyalty programs, e-commerce strategy, and tactical and brand marketing activities across all markets and for strategic hotels within the Group. In addition, I liaised with the Regional Marketing teams across Asia, in Bangkok, Jakarta, New Delhi, Singapore, and Shanghai. I was the key global network representative for the identification of new strategic partnerships with major regional airlines and card issuers, in launching and maintaining those programs. We enjoyed 300% growth in paid loyalty membership revenues from 2005-2008. I also created major partnership programs, for the Asian Federation Cup (between Novotel and football) and PGA China Tour (between Sofitel and golf).

The team I led was more than 120 employees. We attained and exceeded all Key Performance Indicators, including revenue, employee satisfaction, quality, and innovation. I also developed and oversaw the Victorian Sales and Marketing Committee that represented Accor Hotels’ network of 15 hotels in the state at that time. For my efforts in driving sales and marketing initiatives on behalf of the regional group and for outstanding hotel leadership, I was awarded the Silver Bernache in the Responsibility Category.

Prior to my promotion to run sales, marketing, and communications functions for Australia’s largest hotel complex of almost 1,000 guest rooms across three hotels, I was responsible for the hotel’s operations. Once promoted, I took charge of the daily operations, with a team of well over 400 employees and annual revenues exceeding $100M AUS. I am particularly proud of the job we did during the 2000 Sydney Olympics.