Eleza Krakower Email & Phone Number

Chicago, IL, US

United States

Managing the development and operations process for Google Ads MSA, System Emails (experiments) and eMSA’s for stakeholders to reach over 500 million Advertisers who are customers of Google. - Developing timelines for the buildout process of the emails for over 25 emails a quarter to reach over 100 million advertising recipients. - Managing the.

Chicago, IL

• Managed security logistics for onsite and offsite (& virtual events using SplashThat pages) for events in Meta’s Chicago, Denver and Detroit areas. Manage 2 onsite Brand Ambassadors for additional event support in the.
• Used our project management tool (Asana) to keep timelines, deliverables, and measurable metrics in order for 5+ weekly onsite/virtual/offsite events
• Partnered with global GSS teams to insure we are maintaining awareness of all NORAM event activities happening in our regions and provide the necessary support needed for each program/event
• Coordinated security logistics and support for all Meta events; employee badge checks, BOLO alerts, screening checks, Covid activities in event areas, scrub lists, and setting up onsite/offsite security teams
• Held meetings with 50+ recruiting teams/account managers/client partners/stakeholders to create timelines, planning logistics (100+ virtual meetings and 65+ in-person), and managing event needs for companies such as.
• Developed dashboards, metrics, reporting within our internal tools (Asana, Quip, Salesforce, & Google Docs) to provide guidance and improvement measures for the team

Chicago, Illinois

• Responsible for spearheading the entire event program working directly with sales teams, which included over 200 events a year; plus managing budgets ranging in $25,00 - $300,000 and implemented contacts into CRM.
• Managed logistics for: regional events, webinars, executive-level roundtables, tradeshows, conferences, sponsorships, and HBR hosted meetings (client dinners, customer-facing events, holiday party, networking events.
• Served as the key resource for events while leading internal sales calls to provide logistics and ensure staffing needs are met
• Promo product sourcing, managing event inventory, registration sites, catering, signage, managed timelines, built territory (and event) budgets, shipping onsite and building the promo store for sales teams
• Contract negotiations and wrote RFP’s for venue selection, while researching other potential venues

Chicago, IL

• Managed corporate B2B marketing and event functions, oversaw a $1.3M budget and achieved ROI’s. Supported CRM management, PR, media relations, worked with territory sales teams, corporate positioning, rooming lists.
• Executed cost savings of 15% over prior year through effective negotiation of vendor contracts
• Developed and launched integrated landing pages, web updates and direct marketing for B2B campaigns
• Increased attendance of C-suite professionals by more than 10% from 2016 to 2017 as a result of executing a new marketing strategy
• Led collaboration between partners & executive sales teams to market the Annual Summit & generated more than $100,000 in revenue
• Created registration sites using Cvent, managed reporting, revenues, discounts and pricing for the event

Greater Chicago Area

• Managed events budget of $5,000 - $35,000, managed over 5 sponsors, collected registration data & ran reports, created digital events, conducted kick-off calls, and built timelines. Tested registration sites, managed.
• Led internal training programs for over 400 PwC employees to ensure certification as part of learning and development division
• Implemented all PMI (Project Management Implementation) requirements in over 40 classrooms training, e-Learner events, and followed protocols
• Designed course layout development plans (including course electives), agendas and schedules for learners up to 300 people
• Built over 15 registration websites & landing pages utilizing Cvent for more than 30 training events

Chicago, Illinois

• Implemented the new mobile app for internal events to help attendees engage onsite. Researched mobile app providers and managed RFP process for over 15 events on the mobile app platform. Negotiated contracts & built.
• Worked directly with marketing teams on high-profile client events: Bankers Life, PMA USA, Washington National with working budgets of $30,000 - $500,000
• Served as liaison between, territory sales teams, production, marketing and creative teams to ensure event success
• Managed and built registration sites and landing pages using Cvent (SignUp4) for over 20 events

Chicago, IL

• Managed sales team of three, implemented new sales strategies to target key exhibitors for upcoming trade show. Built exhibit floor layouts (A to Z software), created marketing brochures, made over 25 registration.
• Managed logistics of 20-25 events (attended by up to 30,000) while working with vendors on, signage, lighting, F&B, AV, hotel contracts and travel needs
• Integrated and built registration sites and landing pages using Cvent (SignUp4) for over 20 events

Chicago, IL

• Conducted face to face client meetings and built client relationships
• Managed registration/CEO Executive luncheon, pre-event and post event details attended by more than 100 people
• Stayed within budges set by clients; while negotiated costs with vendors
• Provided conference/vendor knowledge and support to clients such as: Hilton, BDT, Routes
• Sourced products for event and insured all delivery’s to the event

Chicago, Illinois

• Supervised sales teams of 5 and more
• Tracked revenue goals of $30,456,000 sponsorships sold to achieve the monetary amount needed for over 400 calendar events per year
• Supported and managed sales staff on execution of sponsorship to meet revenue objectives and targets
• Obtained 400 logos and marketing materials for community sponsorships, trade shows, and webinar series
• Developed and maintained keen understanding of overall product dynamics, market trends, competitor features and consumer rationale
• Coordinated teamwork between all functional areas of the company to support our committees and membership benefits

• Supervised teams of over 4 people to accomplish all of the clients goals for the conferences
• Lead department meetings and was responsible for daily activity with the clients to update websites and verify we are on schedule for over 13 shows
• Developed client relationships with over 13 clients and maintained over 75 reports; for example, running reports on a daily schedule and on-site for clients
• Entered badge registrants and tested both the creation of badges and registration websites on a daily basis
• Proficient in creating timelines schedules and managed budgets for all events over 13 events
• Created registration websites for over 13 clients and over 45 email blasts-Created detailed reporting in company’s data portal (overall show summary, attendee reports, Google Analytics and more)-Developed 35k + show.

Evanston, IL

-Planed, organized, facilitated, managed logistics for 60 domestic shows and 10 international shows -Built brand identity for conferences, meetings, seminars and workshops -Created sales tactics, and sold companies products at trade shows/webinars -Managed trade show budget, ordering, and shipping for events as well as overseeing all vendors relationships.

-Coordinated all elements of all 50 trade shows, meetings, and events for the company; prepare sales reps for the shows-Handled all aspects of transportation and lodging for execution of meetings/trade shows with budget-Acted as on-site contact for events and sold directly through show/events -Sold products through events and distributed sales.