Elfi Janssens Email & Phone Number

Brussels

België En Nederland

Belgie En Nederland

Antwerp Area, Belgium And Amsterdam, Netherlands

ACHIEVEMENTS:* Restructured the Benelux business to support the current growth and to prepare for future launches and growth: implementation of appropriate systems, infrastructure and reporting procedures and selection of office facilities. Set up a solid finance team to support the business, restructured the sales team and improved the sales capabilities, strengthened the marketing team by categorization and managed the after sales and customer service changes. Changed company culture in the Netherlands* I led a team that was able to exceed target revenue and grew the profit number at double-digit rate year after year in a demanding and high-pressure business environment* Selection and project management of new office facilities in Amsterdam* Became market leader in the Netherlands in 2015* Profit 2016: 11,5M£ or growth of 18%RESPONSIBILITIES:* Full P&L responsibility for B2B and B2C for region covering Belgium, Luxemburg and Netherlands for Dyson (total turnover: 55M£)* Delivering monthly, quarterly and annual targets for revenue, market share and profit* Elaborating annual and 5 years’ budgets and strategies to achieve a short and long term objectives* Guaranteeing the respect of brand image and reputation* Managing people, including performance monitoring, mentoring, training & development, recruiting, identifying talents and developing succession program* Contributing to development & implementation of Pan European strategy: integral part of setting up new pricing policy, implementation of new go to market strategy and harmonization of terms throughout Europe* Implementation e-commerce in the organization* I motivated 50 people and 9 direct reports including finance manager, HR, sales teams in B2B and B2C, marketing director, operations director and PR across the region based in 2 locations

Antwerp Area, Belgium

ACHIEVEMENTS:* Established Dyson as a market leader in Floor Care in Belgium in 2006 (highest market share within Europe at that time) and became market leader in the sticks category in 2014, 2 years after launch* Drove double-digit growth in turnover & profit year after year* Key contributor to the development & implementation of Pan European strategy (terms, range planning) * Took the initiative to set up a forum for the European sales force* Improved gross margin by 20%RESPONSIBILITIES:* Full P&L responsibility for B2B and B2C for region covering Belgium and Luxemburg * Forecast en budget* Managing people, including performance monitoring, mentoring, training & development, recruiting, identifying talents and developing succession program* Managing direct 14 people and 14M£ turnover

Antwerp Area, Belgium

ACHIEVEMENTS:* Set up the distribution of Dyson in Belgium in 1999 from scratch* Developed a successful distribution network (100%) in Belgium and Luxemburg towards the end of 2000* Drove double-digit growth in turnover & profit year after year.RESPONSIBILITIES:* P&L responsibility* Managing 3 account managers (direct reports), PR agency and 3 people (marketing, finance, operations) indirectly.

Brussel

Binche

Neuville-En-Ferrain, France

Master'S Degree, Master Applied Economics, Marketing, University Of Antwerp

Master Toegepaste Economische Wetenschappen, oriëntatie Marketing

Accounting And Finance

Latin-Greek