I had the experience of working with international networks such as Edelman and Weber Shandwick, but with Pure I was challenged by the investor to create a new PR agency. Defining name, positioning, team and being relevant for clients who need PR or integrated campaigns with events, brand activation, advertising, online strategies or shopper marketing. After 12 years Pure decided to accept the invitation of 3AW to become Portugal exclusive partner of this global network.Management… Show more I had the experience of working with international networks such as Edelman and Weber Shandwick, but with Pure I was challenged by the investor to create a new PR agency. Defining name, positioning, team and being relevant for clients who need PR or integrated campaigns with events, brand activation, advertising, online strategies or shopper marketing. After 12 years Pure decided to accept the invitation of 3AW to become Portugal exclusive partner of this global network.Management New Business PR Strategy Crisis Communication Management Team ManagementManaging clients like: European Central Bank (Global coordinator of the Press Center of the ECB Forum in 2014 and 2015)Unilever (AXE, SKIP, Heartbrand, Cornetto, Magnum and others);IKEA Group; Siemens;RE/MAXAlliance Healthcare (Alliance Boots Group);Media Markt;Inditex (OYSHO, Massimo Dutti);Indesit (Indesit and Hotpoint); MySpace;Pfizer; Show less

ETIC is a practical school specialized in communication disciplines such as television or design, being responsible for one brilliant generation of tv professionals. The school challenged me to design a PR specialization course. Defining contents, choosing a team of teachers and share my experience with active PR professionals and recent graduated students was one of my greatest challenges

In GCI I was responsible for managing all PR business (corporate, consumer and crisis management)and defining with my team strategies for all clients. In that period I’ve worked closed to Edelman offices all around the world and took a specialization in crisis management at the Washington DC office. Managed clientes like: Sonae; Unicer; P&G; Unilever;Sony Ericsson;Parmalat; MARSKraft Foods

Fidelidade and Mundial Confiança were two of the oldest insurance companies operating in Portugal. With 150 years of history, Fidelidade was buying Mundial Confiança and we had to ensure that the communication process would respect Mundial Confiança history. Besides the operation I was responsible for all communication with the media and for the award wining magazine.- Media Relations management;- Crisis Management - Custom publishing management;

At Weber Shandwick I’ve started as trainee and fortunately I had to opportunity to develop the beginning of my career as communication specialist there. In that period I’ve worked the wine sector, (eg. Portwine Institute) shopping centers, consumer goods and video games.