Fady El-Gizawy Email and Phone Number

 Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews. Preparing and completing action plans, identifying trends, determining system improvements and implementing change. Meeting marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Determining annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products. analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand. Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Sustaining rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. Providing information by collecting, analyzing, and summarizing data and trends. Accomplishing marketing and organization mission by completing related results as needed.

 Responsible for the relationship between the agency and current clients. Responsible for bringing new clients/business to the agency. Preparing and sending quotations to new clients. Generally looking after clients’ needs. Representing the agency to the client and maintaining a highly responsive service orientation in all transactions. Knowledgeable of both: the client’s business and the agency’s business. Reviewing all creative concepts to confirm whether they meet the strategic goals before delivery to the client for approval. Responsible for all business development tasks related to the client. Following up with the operations team to guarantee the quality of their outcome. Supervising all trainings and orientations to the recruited team for the project to guarantee theoptimal delivery of the right massage. Analyzing and presenting all the received data as well as the needed data to the client.

 Preparing marketing plans for each chain and setting their budgets. Contacting and dealing with all BTL and ATL agencies. Choosing marketing channels that best fit each of the branches and chains. Preparing for new openings “Marketing, leasing and branding”. Analyzing guests’ feedbacks to insure their ultimate satisfaction. Contacting and dealing with suppliers for furniture, decoration and printing to reach the bestquality with reasonable prices.

 Responsible for merchandising, forward planning, stock management and maximizing the salesand profit contribution. Stock allocation and replenishment, terminal stock management and retail price architecture. Responsible for sale planning, proposal and item rotations and revokes. Responsible for designing and developing strategic initiatives, ensuring proper management ofinventory control and improving competitive market share. Responsible for ensuring the brand’s delivery of the business plan profit through the delivery ofvolume and cash margin, maintaining brand profitability through management of full price andmark down sales. Responsible for ordering, allocation and subsequent replenishment based on receivedmerchandise and its distribution, building stocks for peak trading periods and mitigatingterminal stock. Coaching, guiding and supporting shop and merchandising managers according to their relativeexperience on staff matters. Observing all markets and ensuring that team members subsequently visit for following-up. Preparing and presenting sales reports and business reviews to the operations manager and tothe board. Helping with the recruitment process to ensure the quality of the recruited staff as well as themmeeting with the brand’s needs and requirements.