El Hadj Seck Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

- Grew Focus PPC from a one-man consultancy to a full digital agency with clients in 3 continents- Created best in class digital strategies to grow our client’s businesses- Spent over $400K in Media buying for clients- Developed processes that improved the agency and clients’ performance and profitability- Recruited and coached talents to fulfil the company’s vision- Provided digital training to the French Chamber of Commerce members in Ghana

Nigeria

- Lead the Marketing Department of TVS motors delivering a turnover of $10 M per month- Lead 7 direct reports- Grew market share of commercial motorcycles from 3% to 12%- Re-defined brand positioning and communication strategy to establish clear product superiority- Tracked and managed a $ 2 Million marketing budget

United Arab Emirates

• Lead the online Marketing Strategy via Google AdWords & Retargeting strategy with Google Display Network• Created 4 Corporate clients generating $600,000 turnover per annum• Managed the company website via Wordpress plateform • Defined brand equity and developed line up in line with company principles.• Identified pricing opportunities & challenges and defined the best pricing and profitability strategy• Developed financial modeling and profitability analyses• Built and lead Digital Strategy with strong focus on Facebook eBay and Alibaba, Developed e-commerce plans with monthly content, carried out extensive campaigns, ads and managed customers and community• Optimized performance of digital marketing channels (SEO, Social Media and CRM) by developing the onsite metrics and conversion optimization processes• Tracked and Managed a $ 150,000 Market Support Activity budget

Nigeria

Responsibilities Deliver Business objectives by leading a multiple functional team Build Brand equity and grow CDI in new markets by designing customized marketing plansComplex Business & financial analysis Propose competitive response with a minimum revenue multiplier of 3Achievements S• Launched Pampers & Always and Oral B 4 new markets across West Africa (Ghana, Senegal, Cameroon, DRC)• Business Generated NOS of $ 23 M the first Year • Designed holistic ATL plans to reach Prime Prospects across all relevant touch points (Copy development, Media plan, DTC plans, strategic briefs, plans deployment to distributors)• Developed and executed Best in Class DTC program and reached 400 000 Prime Prospects• Worked with Multi-functional team to develop pricing strategy, Volume forecast and go to market strategy• Built Brand Equity by leveraging same communication message strategy across different touch points• Tracked and Managed a $ 2 million Market Support Activity budget

Paris Area, France

Handled risk and compliance analysis of domestic account opening referred by other HSBC entitiesWorked with International Banking Centres globally to ensure sla’s of 3 days was respected Responded to sales and services enquiries from International customers and proposed tailored banking solutions

Lille Area, France

Made an inventory of the tools to boost sales by phone, in the call centre of Credit Du NordEnriched and harmonized these tools and type of supportsCreated a new catalogue of answers for the objections of customers and prospectsQuantitative and qualitative analysis of the results of the operations

Sydney, Australia

Prospected by cold calling, negotiated and signed up 4 new corporate accountsImplemented communication campaigns on Internet and in international magazinesCo organized the inauguration cocktailDesigned the corporate brochures and leaflets

Masters, Marketing

Intensive Program, Arabic Language And Literature

Exchange Student, Specialisation In Marketing & Management