Elham Souri Email and Phone Number

Lead the development and execution of innovative digital marketing strategies across marketing automation to drive brand awareness, lead generation, customer acquisition and customer retention. Utilise advanced data analytics, campaigns are optimized to enhance performance and ROI.Achievements include a 40% reduction in marketing automation costs through strategic vendor negotiations and the swift implementation of Marketing Automation Software.Increase customer retention by 9% through successful segmentation marketing initiatives and personalization.Collaborate closely with sales and other teams to align digital marketing initiatives with overall business objectives, maximizing impact. Develop detailed marketing campaign plans defining goals, target audience, messaging, channels, and tactics.Coordinate with internal teams (product marketing, content, sales) to unify campaign strategies.Implement campaigns across diverse channels: sms, social media, email, webpush, push notification and onsite message.Manage campaign budgets, timelines, and resources to ensure successful delivery and ROI.Stay update on the latest trends and technologies in digital marketing to drive continuous improvement and innovation.

Spearheaded digital prospecting and remarketing campaigns, leveraging A/B testing for performance optimization.Developed and executed performance marketing strategies, exploring new channels to meet targets. Collaborated with management to enhance funnel conversions and delivered insightful results. Demonstrated proficiency in multi-channel marketing, specializing in PPC, SEO, and social media. Managed daily digital operations, ensuring alignment with business objectives.Optimized campaign content and user journeys, employing qualitative and quantitative methods for insights.

Spearheaded Snapptrip's mailing list growth from 1200 to 180K and successfully implemented marketing automation and lead generation strategies, surpassing revenue targets with MA campaigns. Conducted market research resulting in an 18% increase in mobile bookings and enhanced conversion rates and ROI through analytics monitoring.Established and optimized mobile app advertising initiatives and budgets, providing accurate reporting. Planned advanced email campaigns and conducted training for the automation team in best practices.

Experienced in designing user journeys and workflows based on site interactions to drive targeted and effective email campaigns with high open and click-through rates. Utilized A/B testing and industry best practices to optimize email deliverability, resulting in open rates 15% above industry averages. Successfully implemented customer activations and loyalty programs, leading to a 20% revenue increase. Collaborated with cross-functional teams to develop impactful advertising material and conducted email performance analysis to enhance user experience.

led recruitment, training, and oversight of customer service staff to meet company goals and uphold high service standards.Developed streamlined training manuals for call center representatives and implemented best practices to enhance operations and customer service. Produced specialized reports for management and evaluated staff performance using key metrics. Actively addressed customer complaints to ensure satisfaction.

Conducted thorough analyses, presenting findings on business challenges, opportunities, and proposed solutions to the management team. Defined business requirements and communicated them effectively to stakeholders. Utilized specialized tools to extract necessary data. Strengthened teamwork and interpersonal skills.