Elaine Hutton Email & Phone Number

Southampton, England, United Kingdom

South Coast, England, Uk

I have over 20 years of experience in copywriting, marketing, communications and publishing. I trained as a journalist and I am a qualified teacher of English. I can tailor my writing to your unique style and tone of voice for brochures, newsletters, advertising, web content, scripts, blogs, social media and ghost writing. I have written public sector case studies, tourist board magazines, ski and sailing brochures, national ad campaigns and multi-channel comms. As well as global clients, I help smaller businesses boost their PR reach through strong marketing and publicity, creating dynamic digital SEO content.

Portsmouth, United Kingdom

TUI Specialist & Activity Sector is part of TUI Travel PLC, the world’s leading travel organisation and a FTSE 100 company. TUI Marine manages the world’s leading sailing yacht, power yacht and canal boat charter business with over 2,500 yachts operating in 50 destinations in the Caribbean, Mediterranean, Europe, Asia and the South Pacific. TUI Marine is The Moorings, Sunsail, Footloose and LeBoat.I was delighted to return to Sunsail as their Global Copywriter, creating, reviewing and improving engaging, emotive copy to reflect the brand essence and tone of voice across all communication touch points in the customer journey, improving customer navigation and brand/product appreciation in all marketing and communication materials. I wrote the key message guidelines for English speaking markets to be efficiently and effectively translated by local teams to reflect their own needs. I liaised with internal marketing teams, Marine bases, brand partners, and tourist boards to produce inspirational new content. I ensured website content met SEO best practice guidelines and aligned to internal strategies to support natural search rankings. My production portfolio included main brochures, in-resort collateral, advertising, sales promotions, online, direct mail – flyers, mailers, newsletters, questionnaires and other relationship literature, support material such as holiday information packs, ticket wallets, luggage labels and stationery.

Responsible for all publicity and promotional media inc. brochures, flyers, web content, advertising, posters, DM, E-newsletter, Agent liaison and student recruitment. Teaching IELTS 1:1, Summer School Juniors and General ESOL post 16yrs.

International Dept

Littlehampton, Colourings

Education record

Ba Hons, English Language And Literature, 2:1

National Certificate For Trainee Journalists (Nctj), Journalism

London College of Printing & Journalism (LCPJ)

Pgce, English