Chief Operations Officer (Coo) And Marketing Manager
CurrentAs the COO and Marketing Manager at Funday Entertainment Group, I oversee the strategic and operational aspects of various entertainment ventures, including Perth’s Outback Splash and The Wanneroo Botanic Gardens Mini Golf.Key Responsibilities:· Strategic Direction: Align operations with our strategic growth plan, setting and achieving key performance indicators (KPIs) across all entities.· Budget Management: Develop and manage budgets that support growth objectives and conduct regular operational audits. Over the last decade, income at Perth’s Outback Splash has increased by 334.9%.· Operational Improvement: Streamline business processes by introducing innovative infrastructure and financing strategies to improve efficiency.· Sales and Marketing: Oversee the development and execution of marketing plans that enhance brand visibility and drive engagement, significantly contributing to growth at Perth’s Outback Splash.· Cost Management: Managed wage growth, reducing wages as a percentage of revenue from 39.8% to 29.2% over ten years.· Regulatory Compliance: Liquor licenses, development applications, and subdivision approvals. Build and maintain strong relationships with state and local councils to ensure compliance.· Project Management: Manage capital projects with a focus on compliance, efficiency, and success, including the development of a $6M waterslide attraction and a $4M resort-style pool.· Event & Destination Marketing: Led the creation and execution of seasonal events like The Magic of Christmas at Wanneroo Botanic Gardens, boosting brand visibility, customer engagement, and community involvement.· Culture and Safety: Foster a positive workplace culture, enhance staff training, and prioritize safety compliance.Entities:· Funday Investments Pty Ltd (Perth’s Outback Splash)· P&N Woodcock Pty Ltd (Wanneroo Botanic Gardens Mini Golf)· Blue Skky Catering Pty Ltd (Leapfrogs Restaurant)· Funday Camps Pty Ltd (Kerem Adventure Camp – sold in 2020)
