As the COO and Marketing Manager at Funday Entertainment Group, I oversee the strategic and operational aspects of various entertainment ventures, including Perth’s Outback Splash and The Wanneroo Botanic Gardens Mini Golf.Key Responsibilities:· Strategic Direction: Align operations with our strategic growth plan, setting and achieving key performance indicators (KPIs) across all entities.· Budget Management: Develop and manage budgets that support growth objectives and conduct regular operational audits. Over the last decade, income at Perth’s Outback Splash has increased by 334.9%.· Operational Improvement: Streamline business processes by introducing innovative infrastructure and financing strategies to improve efficiency.· Sales and Marketing: Oversee the development and execution of marketing plans that enhance brand visibility and drive engagement, significantly contributing to growth at Perth’s Outback Splash.· Cost Management: Managed wage growth, reducing wages as a percentage of revenue from 39.8% to 29.2% over ten years.· Regulatory Compliance: Liquor licenses, development applications, and subdivision approvals. Build and maintain strong relationships with state and local councils to ensure compliance.· Project Management: Manage capital projects with a focus on compliance, efficiency, and success, including the development of a $6M waterslide attraction and a $4M resort-style pool.· Event & Destination Marketing: Led the creation and execution of seasonal events like The Magic of Christmas at Wanneroo Botanic Gardens, boosting brand visibility, customer engagement, and community involvement.· Culture and Safety: Foster a positive workplace culture, enhance staff training, and prioritize safety compliance.Entities:· Funday Investments Pty Ltd (Perth’s Outback Splash)· P&N Woodcock Pty Ltd (Wanneroo Botanic Gardens Mini Golf)· Blue Skky Catering Pty Ltd (Leapfrogs Restaurant)· Funday Camps Pty Ltd (Kerem Adventure Camp – sold in 2020)

As a volunteer on the City of Wanneroo’s Business and Tourism Advisory Group, I contribute to shaping business and tourism initiatives that support the city’s Economic Development Strategy. My efforts focus on stimulating investment and driving economic diversification in the region, ensuring alignment with the strategic goals of fostering sustainable growth and enhancing Wanneroo as a key destination for business and leisure.

Since 2018 I have been actively involved with Madlove Apps; a boutique web and mobile app development company specialising in wholesale websites, API integrations and SEO.