Passionately driving innovation and global impact in Israeli export companies, working with large enterprises and startups. With my multidisciplinary experience, I've crafted exciting marketing strategies and executed them hands-on for numerous fascinating companies across various industries. I enjoy the dynamic challenges of the marketing world, delivering results that drive business growth.I've spent the last five years and continue to lead LiperⓇ, a pioneering medical start-up. I navigated intricate international regulations, established a local sub-contractor manufacturing site in Israel, and strategically expanded our global footprint through e-commerce, distribution networks, and valuable partnerships.Prior to taking the challenge of the CEO of LiperⓇ, I founded and led Cohen Drapisz, a fruitful hands-on marketing strategy and branding company of 15 multidisciplinary employees, experts in their field. For more than 25 years, I built and executed strategic marketing and branding in more than 60 Israeli export companies, working closely to empower diverse high-tech, medical, consumer, and agri-tech businesses worldwide, defining their strategies for global success, hitting the company's KPIs through branding, corporate communications, content management, trade shows, public relations, web marketing and implementing the new product line launch strategy.Noteworthy collaborations include contributing to BroadLight's marketing strategy and execution until it was acquired by Broadcom for $230M. My extensive 15-year journey with Keter Plastic was marked by pivotal achievements, notably spearheading and executing the company's comprehensive global re-branding initiative during its ascent to a $1B valuation. Other corporates worth mentioning are AVT, and ECI Telecom. I collaborated with Start-ups like Friendly Robotics (Robomow) for 17 years, building and executing two marketing strategy stages (B2B and later B2B2C), branding, and marcom services since the company's establishment until it became a 30M dollars revenue corporation. Other startups include MCS Medical Compression and Kaiima. My journey began as a Marketing Manager in ECI Telecom's Defense Division, where I orchestrated strategic marketing plans to elevate brand visibility and boost sales.Skills and Expertise: Business Development, International Marketing Strategy and hands-on Marketing, Go-To-Market Strategy and implementation.