Venture-backed B2B hardware-enabled SaaS startup making AI security camera systems.• Built a repeatable webinar program from scratch. Scaled webinars into a flagship content offering.​​• Established paid social strategy with multiple campaign objectives and ad formats.• Improved demo rates with industry-specific talk tracks and live sales trainings. • Enhanced demo experiences with industry-specific pitch decks, case studies, and sales assets.• Standardized sales and marketing targeting with a detailed ICP analysis, customer journey map, and TAM model.

• Produced interactive demos, working closely with internal engineering resources and demo platform vendor Navattic. Demos were in the top 1% of all Navattic demos by sessions and CTR in 2023.• Increased conversions on landing pages with A/B testing.• Created case studies, revamped messaging on primary landing pages, and produced a high-quality product overview video.• Wrote content for multiple webinars, including events with technology partners, thought leaders, and customer guests.

Built core elements of the customer success department including onboarding processes, customer outreach strategies, customer health score, tracking and goals for customer engagement

(Acquired by EY-Parthenon) Boutique Boston-based strategy consulting firm focused on the telecommunications, media, and high-tech industries.Worked full-time during a leave of absence from school.• Conducted key analyses to prioritize the attractiveness of 15+ global markets for data center investment based on supply and demand trends, competition, cost, and other factors. Findings resulted in a $4B investment by a sovereign wealth fund.• Evaluated a multinational telecom company's U.K. data center assets and conducted a detailed study of the use cases, demand, and competitive environment surrounding edge data centers. Project resulted in a joint venture for over 100 sites.• Built a model to forecast the penetration of in-building wireless systems in the U.S., leveraging proprietary and public data.• Worked on 10 projects for operators and investors, including due diligence, market entry, product strategy, and more.

Videography Clients:• Fanhouse (a16z backed startup): 2-minute Creator Testimonial Video. 170K views on X, 850 reposts.• Calico Cards (Kickstarter project): 2-minute promo that was key to project raising 175% of its goal.• Loisa (Latin food company): 30-second video ad for the company's Amazon store. Responsible for sustaining $400/week in incremental sales.• Riva (tech startup): Series of 4 customer testimonial videos became a centerpiece of company content.Photography Clients:• Stanford Alumni Magazine: Photography published in 8 issues. Events, portraits, architecture, and more.• Isabel Allende press team: Portrait published on Facebook. 9.4K likes and 1.3K shares.• Individuals for graduation photography, acting headshots, and more.

Contributed to strategy project for an international infrastructure and energy company.

(Acquired by Teal HQ) Riva Negotiations combined AI with expert advice to make job offer negotiations simple and effective.• Devised marketing and communication strategies, built a database of sales leads, reached out to strategic contacts, sold to customers, and produced 4 high-quality customer testimonial videos.

The FCC Office of Economics and Analytics is responsible for expanding and deepening the use of economic analysis in Commission policymaking.• Directed an economic analysis project examining the impact of recent regulatory changes on subscribership within the FCC's $1.3B Lifeline subsidy program. Presented findings to senior FCC staff, including the team that managed Lifeline.• Edited reports about the Inmate Calling Services industry and attended calls with industry executives.