Eli Gross Email & Phone Number

A creative agency specializing in the hospitality and music industries.

Reno, Nevada Area

1.) Day to day lead for social media content generation for WP Hotel, Cargo, Heritage and Basecamp properties2.) Produce and manage social/digital content across Facebook, Twitter, Instagram, and wph.com3.) Post, monitor, and engage in online communities on behalf of all Whitney Peak brands4.) Provide editorial/copy support for collateral, blogs, email distribution and social media content5.) Ensure consistent brand standards/messaging across all platforms6.) Track, measure and report on KPI’s and identify/recommend areas for improvement7.) Identify and react to new trends in marketing arenas8.) Established standards for content management and analytics9.) Develop an ongoing communication strategy and publishing calendar based on marketing objectives and community feedback10.) Operate as a customer service liaison for all online inquiries11.) Help identify and engage topic influencers and brand advocates12.) Compile bi-weekly reports on interactions, with recommendations for possible course correction or content13.) Proactively communicate issues, opportunities and insights to the General Manager and appropriate Whitney Peak team members14.) Liaison for creative/editorial/copy input with PR team and Art Director15.) Act as property liaison with all visiting media (tour lead for all brands)16.) Seek out and/or vet media opportunities with print/digital/radio/TV

Greater Chicago Area

-- Field Market Manager reports directly to the Regional Program Manager, trains and manages a local street team and tour staff, operates mobile units, identifies and sources local events and influencers, delivers product, manages warehouse & inventory, and manages on-site event activations within market• Execution & distribution of In-Market Sampling• Fulfillment of product in pre-determined locations, management of warehouse and inventory• Manage several full time Street Team Members• Responsible for Mobile Unit including loading the vehicle and driving it to the various locations and events• Reporting: Provide weekly event recaps outlining program details and execution effectiveness • Maintain travel and expense log • Management of all on-site activations & logistics • Set-up / break-down on special promotion days

Greater Chicago Area

Responsible for the operations of executing On-Premise, Off-Premise, PR, and Special events for Russian Standard Vodka in the Chicago, San Diego, Los Angeles, and San Francisco markets.• Acted as the client-liaison with the National Promotions Manager for Russian Standard Vodka• Spearheaded creative presentations received by client for On/Off premise activations• Interviewed, hired, and conducted training for +KAM field managers/brand ambassadors/promotional models.• Scheduled staff for four event tiers in all markets while managing a team of 30+• Streamlined client to agency communication by implementing new standard operating procedures adopted by client• Executed over 500 activations in 6 months in four markets• Maintained POS inventory databases in all markets• Tasked with completing post-event recaps that included photos, sales info, and event commentary for all activations

Orlando, Florida/Chicago, Il

• Delegated responsibility local volunteers and Brand Ambassadors in each market• Conducted brand training for event staff• Collaborated with agency account managers to ensure events were well planned and executed• Engaged and interacted with consumers while managing footprint; acted as event emcee when needed• Promoted sales of designated brands through continuously engaging target demographics with collateral, premiums, and production/footprint elements• Educated consumers on product specifications• Reported event details via recaps to agency program managers• Uploaded event photos/videos/ and maintained social media presence• Cared for and properly maintained the tour vehicle /production materials/premiums; Oversaw set-up/breakdown of production elements• Successfully executed the tour calendar and/or event timeline

Orlando, Florida Area

-- Field Market Manager reports directly to the Regional Program Manager, trains and manages a local street team and tour staff, operates mobile units, identifies and sources local events and influencers, delivers product, manages warehouse & inventory, and manages on-site event activations within marketSome events include:FRS Energy, Chicago, IL………………………..Spring 2011FanVision, Chicago, IL,………………………….....Fall 2010Campbell’s Soup, Chicago, IL…………………......Fall 2010American Airlines, Chicago, IL…………………....Fall 2010SALT Film Release, Chicago, IL……………..Summer 2010Summer of Slurpee, Central FL ……………....Summer 2009Trilipix Mobile Media, Orlando, FL……….….Summer 2009Florida Powerball, Orlando, FL …………………....Fall 2008Wachovia Floating Billboard, Central FL..…..…Spring 2008RBC Bank "Giant Acts of Kindness," Central FL...Spring 2008

Greater Boston Area

• Delegated responsibility to Production Staff, Brand Ambassadors, and Local Volunteers in market• Acted as client liaison with National Events Director of while on site throughout tour• Primary contact for arena events coordinator• Collaborated with agency account managers to ensure events were well planned and executed• Engaged and interacted with consumers while managing footprint; acted as event emcee• Promoted sales of designated products through continuously engaging target demographics with collateral, premiums, and production/footprint elements• Educated consumers on product specifications• Reported event details via recaps to agency program managers• Uploaded event photos/videos/ and maintained social media presence• Cared for and properly maintained the tour vehicle /production materials/premiums; Oversaw set-up/breakdown• Successfully executed the tour calendar and timeline

Orlando, Florida Area

• Built and maintained client base while responsible for organizing, scheduling, and facilitating educational programs for students of all ages at Universal Orlando theme parks namely the "Roller Coaster Physics" program• Facilitated event logistics, i.e. scheduling bussing, hotels, meals, sightseeing, and participant events• Acted as ambassador at national trade-shows and conferences to build client base• Corresponded with clientele and supervised inquiries while managed customer service issues