Eli Mashlenko Email & Phone Number

- Achieved a 66% growth in Shopping spend and Sales for Signs.com while maintaining ROI efficiency, through continuous analysis and optimization of performance metrics against industry benchmarks.- Lead the development and execution of user acquisition strategies for Digital Room Inc's Signs & Banners and Promotional Products categories, aligning efforts with business objectives and driving revenue growth.- Managed project teams for company-wide creative testing, optimization, and reporting, fostering cross-departmental communication and alignment with overall business strategies.- Managed and optimized advertising campaigns on Google and Bing, leveraging data-driven insights to maximize ROI and efficiency in customer acquisition.- Optimized Digital Room Inc's Facebook campaigns by refining targeting strategies, campaign structure, and budget allocation, resulting in improved ROI performance and alignment with company goals.- Developed and managed media testing roadmaps to maximize media investment and drive website revenue, utilizing insights from data analysis to inform decision-making.- Presented internal research, data analysis, and reporting insights through visual storytelling to Senior Leadership, facilitating strategic discussions and driving informed decision-making processes.

San Francisco Bay Area

- Implemented specialized paid media programs, optimizing user acquisition for YouTube Ads in the EMEA region and for Google Drive Enterprise, as well as Google’s Cloud-based Higher Ed Products.- Conducted conversion rate optimization and landing page testing, driving improvements in campaign performance and ROI.- Managed project teams for tracking implementation, ensuring seamless execution and alignment with business objectives.- Advised on and tested client creative assets, focusing on conversion rate optimization and user experience enhancement.- Facilitated cross-team communication and organization, enhancing collaboration across departments.- Led agency-wide roundtables on Paid Media best practices, fostering knowledge sharing and continuous improvement.- Created standardized tools for agency use, streamlining processes and improving campaign effectiveness.

San Francisco Bay Area

- Achieved 4x growth in Paid Media spend and 5x growth in Acquired Users for Google Analytics, Google Data Studio, Google Optimize and Google Surveys- Spearheaded client calls to discuss and strategize Paid Media performance, reporting insights, and future strategies, ensuring alignment with business objectives.- Successfully revitalized Paid Search as a robust acquisition channel, implementing innovative strategies to enhance performance and achieve business objectives.- Developed, implemented, and optimized a multi-channel acquisition strategy, leveraging Paid Media channels to drive targeted traffic and maximize ROI.- Led Paid Media initiatives on Google Marketing Platform's SMB-focused free products such as Google Analytics, Google Optimize, Google Data Studio, and Google Surveys, optimizing campaign effectiveness and targeting.- Standardized and enhanced reporting processes, ensuring accurate and actionable insights for stakeholders and senior leadership.- Conducted development, testing, and advisory services for client creative assets, including Landing Pages, focusing on conversion rate optimization and user experience enhancement.- Served as the primary Subject Matter Expert (SME) on Paid Media mechanics, strategy formulation, risk assessment, and ROI evaluation, providing valuable guidance to internal teams and clients.

San Dimas

- Led and mentored a team of 3 Search Engine Marketing (SEM) specialists and 2 reporting associates, fostering collaboration and skill development.- Achieved a 40% increase in Bomgar lead volume by implementing targeted SEM strategies and optimizations.- Facilitated internal SEM roundtables to drive cross-functional collaboration, share best practices, and promote innovation in campaign strategies.- Optimized Zang targeting and positioning strategies, resulting in a fourfold increase in participation rates and engagement metrics.- Conducted regular client calls to discuss SEM performance, reporting insights, and strategic enhancements, ensuring alignment with client goals and objectives.- Enhanced client satisfaction and improved agency ratings through proactive communication, timely deliverables, and effective campaign optimizations.- Optimized Bomgar targeting and positioning strategies to maximize ROI and campaign effectiveness, leveraging data-driven insights and testing methodologies.- Implemented automation tools and processes to streamline media operations, improving efficiency and reducing manual workload for the team.

Irvine

- Spearheaded SEM strategies for 3 out of 11 client brands, optimizing campaigns for ROI and acquisition targets.- Conducted client calls to discuss SEM performance metrics, campaign insights, and strategic optimizations, ensuring alignment with client objectives.- Implemented cross-team operations organization and streamlined communication channels, enhancing collaboration and efficiency across departments.- Optimized and automated reporting processes for all 11 brands, reducing reporting time by 92% and improving data accuracy and timeliness.- Managed, trained, and mentored a team of 3 associates in paid search mechanics, client relations, and advanced reporting techniques, fostering skill development and team cohesion.

- Development and execution of multi-channel digital strategies - Optimization of Karcher campaign structure, positioning and targeting - Reporting automation for Apple - Growth of Karcher and OSRAM business with the agency - Management of 3 media teams at partner agencies

- Optimization of NDV campaign structure, positioning and targeting - Installation of keyword update system for NDV - Expansion of SEM support to include GDN - Training the team in Excel

Bachelor'S Degree, Banking And Finance

Bachelor'S Degree, Economics