Eli Mcvey Email & Phone Number

Bloomington, IL, US

• Led a promotional effectiveness initiative to grow monthly revenue and increase gross profit margins. Utilized Tableau to sort through and categorize over 300 distinct promotions across 900,000 transactions.
• Directed an assortment optimization project that increased monthly visit frequency and net promoter score. Used web-scraper tools to systematically analyze menus of 25 competitors, establishing market-level benchmarks.
• Developed and led weekly sales reviews with a 30-member cross-functional team, using principles of data storytelling to translate complex analyses into understandable and actionable insights. Used data-driven.

Denver, CO

• Led the research division of Marijuana Business Daily, the largest B2B trade publication in the cannabis industry. Managed a team of journalists and analysts to coordinate all research efforts for the company –.
• Lead researcher and writer of four Marijuana Business Factbooks, an annual research report for the marijuana industry containing over 300 pages of financial benchmarks, stats and forecasts for cannabis businesses and.
• Lead researcher and writer of the first research report utilizing data to address the racial and gender equality gap in the cannabis industry. Widely praised by marijuana industry insiders, activists and policymakers.
• Served as a figurehead for Marijuana Business Daily, speaking on behalf of the company and raising its’ national profile through numerous speaking engagements and interviews with mainstream news outlets including.
• Lead dozens of panels, presentations and webinars touching on all aspects of the cannabis industry. Spearheaded a company-wide effort to include more data and hands-on examples throughout all public-facing.

Schaumburg, IL

• Worked with senior-level management to implement and continuously support a systematic category review process, providing category managers with the relevant, actionable data needed for effective pricing, promotion and.
• Led a collaborative effort with Nielsen’s Retail Consulting Analytics team to bring a Local Assortment tool to our client, allowing them to make granular assortment decisions across a diverse set of demographic &.
• Developed an easy-to-use tool for category managers to quickly identify and quantify the value of items missing from their assortment. The design and execution of this tool earned the Retail Vertical Q3 Impact Award

Rochelle, IL

• Conducted primary and secondary research for a wide range of clients seeking to introduce new products into both existing and new markets
• Performed sales territory and customer segmentation analysis to direct executives and sales force to focus on their most profitable opportunities
• Developed and facilitated a multitude of projects and initiatives for companies to better understand their customers and competitors; including surveys, structured interviews, intelligence briefings and more

Bloomington/Normal, Illinois Area

• Played a lead role on pitches to current and prospective accounts, delivering presentations that won new and increased existing business
• Contacted clients regularly to establish effective working relationships; maintained relationships with the company’s customers
• Worked with clients to develop creative advertising campaigns that generated unique identities and increased sales

Madison, Wisconsin

• Discussed assigned duties with classroom professor to coordinate instructional efforts
• Computed and recorded results from homework and tests
• Presented subject matter to students through lectures and discussions

Normal, IL

• Managed accounts and relationships with existing clients while cold calling on prospects
• Collaborated with artists to create unique and dynamic advertisements
• Sold over $75,000 worth of advertisements: print, online and display

Master Of Science (M.S.), Consumer Behavior And Family Economics

Bachelor Of Science (B.S.), Psychology

Activities and Societies: Psi Chi Honor SocietyGraduated with Honors in Psychology. Honors Thesis titled "Can't We All Just Get Along?.

High School Diploma